Mar 21, 2018
Darenta is a car rental service for owners who rent out their private cars. This project is a mobile solution based on geolocation, blockchain and technology of smart contracts. Anyone can rent a car of another car owner or rent out his/her own car after registration. Our mission – to make a better world, providing an accessible and convenient way of moving for tenants and a simple way to earn money for car owners. P2P-carsharing can significantly reduce the number of cars, freeing additional parking spaces and improving the ecology of our planet. At the moment we are the largest p2p-carsharing in Russia. And we already have about 1000 registered cars in 20 countries on our platform and their number continues to increase.
Project is a mobile solution based on geolocation, blockchain and technology of smart contracts. On this platform, any person or company can rent cars with insurance. Social carsharing works without a commission for car owners. Everyone can rent a car for a cost specified by the owner of the car. The economy of mutual use or joint consumption is an actual trend.
Ethereum ERC20 standard token.
Attention. There is a risk that unverified members are not actually members of the team
In the last 2-3 years, there have appeared a lot of carsharing operators who have taken over a part of the market in large cities. The company was founded in 2014 and for this time could not take any significant share in the market. In the database of the project at the moment there are only 974 cars distributed to 121 cities.
The website and the application have a primitive architecture and low quality UX design. According to the similar Web service https://darenta.ru/ has an extremely low attendance, at the level of 3 thousand visitors monthly. The project for years of existence (since 2014) has shown the dynamics significantly below the market. The company points out as a competitive advantage that other services spend their funds or raised funds to purchase new cars in order of expansion. However, the information does not correspond to reality, since the operators of the carsharing use the car leasing scheme. The company business model, by and large, is not unique. A similar one is implemented by a large number of competitors in the market. Monetization is too biased towards paying fees for issuing cards and commissions for transactions. Firstly, it will not be possible to monetize low-activity users at the expense of service fees, and secondly, the need to pay in the beginning can scare off customers.
According to the DCF analysis presented on page 11 WP, the total investment requirement of the project is only 3 million rubles. Data on the company's expenditure forecast does not correspond to the provided Road map of development. Indicators for some of the costs are much higher than those for competitors. In 2017 the company attracted a seed round of investments in the amount of less than $ 20 thousand, which is ten times lower than the average volume of seed rounds (according to PitchBook), which can indirectly speak of low investment attractiveness of the project. Investments were made by the business angel Alexander Rumyantsev in exchange for 10% of the company - that is, the pre-money estimate was about $0,17M. Hard cap of $ 60 million is seems extremely overestimated for projects in the segment due to dynamics of the development of the company since 2014 and the previous volume of investments. Lack information about legal components of the ICO, which further increases the risk of investing. The project reserves 31% of the tokens for team remuneration. The team does not have participants with successful experience in creating and scaling international business.
The Darenta ICO is one of the most promising initial coin offerings to launch recently, and is supported by an existing platform that already boasts thousands of users. If you’re interested in contributing to the inevitable decentralization and democratization of the sharing economy, Darenta is definitely worth investing in.
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