Última actualización
13 mar 2018
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SolidOpinion es una compañía de plataforma de éxito con
- 4.2 millones de usuarios +
- 200M + vistas mensuales
- Moneda digital más de 100.000 transacciones mensuales
- Los sitios de los clientes incluyen: LA Times, Chicago Tribune, Baltimore Sun, etc.
- Financiamiento de $ 7.7MM de VC y Publishers
La Plataforma de participación se centra en tres componentes principales: un amplificador de participación integrado en el sitio web del editor, un portal de anunciantes (consulte usted mismo en http://www.ppacentral.com) que conecta a los anunciantes con los editores y una búsqueda de comentarios motor que permite a los anunciantes identificar oportunidades de segmentación.
La plataforma ya está construida y es completamente funcional y consta de:
- Plataforma de compromiso (más de 200,000,000 compromisos de más de 4.5 millones cada mes)
- Motor de búsqueda de compromiso (más de 100,000,000 de comentarios de los sitios de comentarios más activos escaneados y analizados cada mes)
- Clasificación de compromiso (los 1000 sitios más atractivos de la web)
- Análisis exhaustivos del compromiso de los sitios principales (incluye análisis semántico basado en AI)
- Widget de monetización de pago por artículo
- Portal de compra de publicidad de pago por artículo
2013
2014
2015
2016
2017
Verificado 17%
Atención. Existe el riesgo de que los miembros no verificados no sean realmente miembros del equipo
Verificado 0%
Atención. Existe el riesgo de que los miembros no verificados no sean realmente miembros del equipo
Summary
Overall, Engagement Token is great for increasing site traffic and creating active user bases. If done correctly, it could disrupt the current advertising industry and possibly fully enhance it. We’ll have to see what this project does in the upcoming months!
Positives
Brand Protection: With Engagement Token, publishers can talk directly with advertisers and choose which advertisements they want on their content. This ensures that their brand is protected and safe from low-quality ads.
Effective Advertisement: Advertisers can buy promoted headlines and comments. This helps improve the quality of the ads and prevents fake ads from appearing on publisher’s content.
User Incentives: Users who read and actively engage with the blogs can gain EGT for their participation.
Negatives
Ad Blockers: Some users will continue to use adblocks when viewing this content. How can Engagement Token fix this?
Content Quality: Engagement token needs to explain how the content quality is judged thoroughly.
Engagement Token aims to help content creators – including news agencies and other original content creators – foster more user engagement. In today’s online ecosystem, these websites are consistently losing engagement to aggregation websites like Reddit or Facebook.
SolidOpinion, an existing publishing platform, aims to solve that problem by launching Engagement Token. Publishers can set rewards in Engagement Tokens. Then, users can earn Engagement Tokens by commenting, viewing articles, and completing other user engagement activities.
Engagement Token has positioned itself to achieve early implementation, adoption, and success. We shouldn’t forget that the company is going to a highly competitive advertising market where such technology monsters as Google and Facebook are already dominating. Anyway Engagement Token is based on a successful technology company. SolidOpinion has already proved it’s moving the right way with the expanding customer base, partnerships, and a solid number of monthly transactions. Their main task now is to engage as many as possible major companies on the platform. And if they succeed in it, they have an excellent chance to gain its market part.
Though we see more and more ICO projects targeting the advertising market, Engagement Token is two steps ahead since they decided to build the business by engaging a successful company as a technology basement and therefore has a working and proved product.
