最后更新
2018年3月13日
SolidOpinion是一家成功的平台公司,拥有4.2亿用户
- 200M +每月视图
- 数字货币100,000+个月交易
- 客户网站包括:洛杉矶时报,芝加哥论坛报,巴尔的摩太阳等
- 来自VC和Publishers的$ 7.7M的资金
参与平台主要围绕三个主要组成部分:嵌入发布商网站的参与放大器,广告客户门户网站(请参阅http://www.ppacentral.com),将广告客户与发布商联系起来,以及评论搜索允许广告客户识别定位机会的引擎。
平台已经构建并且功能齐全,包括:
- 参与平台(超过200,000,000次参与,每月超过450万次)
- 参与搜索引擎(每月扫描和分析的大多数活跃评论网站的评论超过100,000,000条)
- 参与度排名(网络上最吸引人的1000个网站)
- 对顶级网站的广泛参与度分析(包括基于AI的语义分析)
- 按文章付费的获利小部件
- 按文章付费广告购买门户
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Summary
Overall, Engagement Token is great for increasing site traffic and creating active user bases. If done correctly, it could disrupt the current advertising industry and possibly fully enhance it. We’ll have to see what this project does in the upcoming months!
Positives
Brand Protection: With Engagement Token, publishers can talk directly with advertisers and choose which advertisements they want on their content. This ensures that their brand is protected and safe from low-quality ads.
Effective Advertisement: Advertisers can buy promoted headlines and comments. This helps improve the quality of the ads and prevents fake ads from appearing on publisher’s content.
User Incentives: Users who read and actively engage with the blogs can gain EGT for their participation.
Negatives
Ad Blockers: Some users will continue to use adblocks when viewing this content. How can Engagement Token fix this?
Content Quality: Engagement token needs to explain how the content quality is judged thoroughly.
Engagement Token aims to help content creators – including news agencies and other original content creators – foster more user engagement. In today’s online ecosystem, these websites are consistently losing engagement to aggregation websites like Reddit or Facebook.
SolidOpinion, an existing publishing platform, aims to solve that problem by launching Engagement Token. Publishers can set rewards in Engagement Tokens. Then, users can earn Engagement Tokens by commenting, viewing articles, and completing other user engagement activities.
Engagement Token has positioned itself to achieve early implementation, adoption, and success. We shouldn’t forget that the company is going to a highly competitive advertising market where such technology monsters as Google and Facebook are already dominating. Anyway Engagement Token is based on a successful technology company. SolidOpinion has already proved it’s moving the right way with the expanding customer base, partnerships, and a solid number of monthly transactions. Their main task now is to engage as many as possible major companies on the platform. And if they succeed in it, they have an excellent chance to gain its market part.
Though we see more and more ICO projects targeting the advertising market, Engagement Token is two steps ahead since they decided to build the business by engaging a successful company as a technology basement and therefore has a working and proved product.
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