Ultimo aggiornamento
13 mar 2018
Tidex
Tidex
HitBTC
HitBTC
SolidOpinion è una piattaforma di successo con
- 4,2 milioni + utenti
- 200 milioni di visualizzazioni mensili
- Valuta digitale 100.000 + transazioni mensili
- I siti dei clienti includono: LA Times, Chicago Tribune, Baltimore Sun ecc.
- Finanziamento da $ 7.7MM da VC ed editori
La piattaforma di coinvolgimento è incentrata su tre componenti principali: un amplificatore di fidanzamento incorporato nel sito Web del publisher, un portale per gli inserzionisti (vedi per te su http://www.ppacentral.com) che collega gli inserzionisti agli editori e una ricerca di commenti motore che consente agli inserzionisti di identificare opportunità di targeting.
La piattaforma è già costruita e pienamente funzionante e comprende:
- Piattaforma di coinvolgimento (oltre 200.000.000 di impegni da oltre 4,5 milioni ogni mese)
- Motore di ricerca di coinvolgimento (oltre 100.000.000 di commenti dalla maggior parte dei siti di commenti attivi digitalizzati e analizzati ogni mese)
- Classifica di coinvolgimento (i primi 1000 siti più coinvolgenti sul Web)
- Ampia analisi del coinvolgimento dei siti principali (include analisi semantica basata sull'intelligenza artificiale)
- Widget di monetizzazione pay-per-article
- Portale per gli acquisti pubblicitari a pagamento per articolo
2013
2014
2015
2016
2017
verificata 17%
Attenzione. C'è il rischio che i membri non verificati non siano effettivamente membri del team
verificata 0%
Attenzione. C'è il rischio che i membri non verificati non siano effettivamente membri del team
Summary
Overall, Engagement Token is great for increasing site traffic and creating active user bases. If done correctly, it could disrupt the current advertising industry and possibly fully enhance it. We’ll have to see what this project does in the upcoming months!
Positives
Brand Protection: With Engagement Token, publishers can talk directly with advertisers and choose which advertisements they want on their content. This ensures that their brand is protected and safe from low-quality ads.
Effective Advertisement: Advertisers can buy promoted headlines and comments. This helps improve the quality of the ads and prevents fake ads from appearing on publisher’s content.
User Incentives: Users who read and actively engage with the blogs can gain EGT for their participation.
Negatives
Ad Blockers: Some users will continue to use adblocks when viewing this content. How can Engagement Token fix this?
Content Quality: Engagement token needs to explain how the content quality is judged thoroughly.
Engagement Token aims to help content creators – including news agencies and other original content creators – foster more user engagement. In today’s online ecosystem, these websites are consistently losing engagement to aggregation websites like Reddit or Facebook.
SolidOpinion, an existing publishing platform, aims to solve that problem by launching Engagement Token. Publishers can set rewards in Engagement Tokens. Then, users can earn Engagement Tokens by commenting, viewing articles, and completing other user engagement activities.
Engagement Token has positioned itself to achieve early implementation, adoption, and success. We shouldn’t forget that the company is going to a highly competitive advertising market where such technology monsters as Google and Facebook are already dominating. Anyway Engagement Token is based on a successful technology company. SolidOpinion has already proved it’s moving the right way with the expanding customer base, partnerships, and a solid number of monthly transactions. Their main task now is to engage as many as possible major companies on the platform. And if they succeed in it, they have an excellent chance to gain its market part.
Though we see more and more ICO projects targeting the advertising market, Engagement Token is two steps ahead since they decided to build the business by engaging a successful company as a technology basement and therefore has a working and proved product.
