Última atualização
13 de mar. de 2018
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SolidOpinion é uma empresa de plataforma de sucesso com
- 4.2 milhões + usuários
- 200M + visualizações mensais
- Moeda digital 100.000 + transações mensais
- Os sites de clientes incluem: LA Times, Chicago Tribune, Baltimore Sun, etc.
- US $ 7,7 milhões de financiamento da VC e Publishers
A plataforma de engajamento é centrada em três componentes principais: um amplificador de engajamento incorporado no site do editor, um portal de anunciante (veja você mesmo em http://www.ppacentral.com) que conecta os anunciantes aos editores e uma pesquisa de comentários mecanismo que permite aos anunciantes identificar oportunidades de segmentação.
A plataforma já está construída e totalmente funcional e consiste em:
- Plataforma de engajamento (mais de 200.000.000 engajamentos de mais de 4,5 milhões por mês)
- Mecanismo de pesquisa de engajamento (mais de 100.000.000 de comentários dos sites de comentários mais ativos verificados e analisados a cada mês)
- Classificação de engajamento (os 1000 principais sites mais atraentes da web)
- Análises extensivas de engajamento dos principais sites (inclui análise semântica baseada em AI)
- Widget de monetização de pagamento por artigo
- Portal de compra de publicidade com pagamento por artigo
2013
2014
2015
2016
2017
Verificado 17%
Atenção. Existe o risco de os membros não verificados não serem realmente membros da equipe
Verificado 0%
Atenção. Existe o risco de os membros não verificados não serem realmente membros da equipe
Summary
Overall, Engagement Token is great for increasing site traffic and creating active user bases. If done correctly, it could disrupt the current advertising industry and possibly fully enhance it. We’ll have to see what this project does in the upcoming months!
Positives
Brand Protection: With Engagement Token, publishers can talk directly with advertisers and choose which advertisements they want on their content. This ensures that their brand is protected and safe from low-quality ads.
Effective Advertisement: Advertisers can buy promoted headlines and comments. This helps improve the quality of the ads and prevents fake ads from appearing on publisher’s content.
User Incentives: Users who read and actively engage with the blogs can gain EGT for their participation.
Negatives
Ad Blockers: Some users will continue to use adblocks when viewing this content. How can Engagement Token fix this?
Content Quality: Engagement token needs to explain how the content quality is judged thoroughly.
Engagement Token aims to help content creators – including news agencies and other original content creators – foster more user engagement. In today’s online ecosystem, these websites are consistently losing engagement to aggregation websites like Reddit or Facebook.
SolidOpinion, an existing publishing platform, aims to solve that problem by launching Engagement Token. Publishers can set rewards in Engagement Tokens. Then, users can earn Engagement Tokens by commenting, viewing articles, and completing other user engagement activities.
Engagement Token has positioned itself to achieve early implementation, adoption, and success. We shouldn’t forget that the company is going to a highly competitive advertising market where such technology monsters as Google and Facebook are already dominating. Anyway Engagement Token is based on a successful technology company. SolidOpinion has already proved it’s moving the right way with the expanding customer base, partnerships, and a solid number of monthly transactions. Their main task now is to engage as many as possible major companies on the platform. And if they succeed in it, they have an excellent chance to gain its market part.
Though we see more and more ICO projects targeting the advertising market, Engagement Token is two steps ahead since they decided to build the business by engaging a successful company as a technology basement and therefore has a working and proved product.
