Dernière mise à jour
13 mars 2018
Tidex
Tidex
HitBTC
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SolidOpinion est une société de plate-forme réussie avec
- 4,2 Millions + Utilisateurs
- 200M + vues mensuelles
- Monnaie numérique 100,000+ transactions mensuelles
- Les sites clients comprennent: LA Times, Chicago Tribune, Baltimore Sun etc.
- Financement de 7,7 millions de dollars de la part de VC et des éditeurs
La plate-forme d'engagement est articulée autour de trois composants principaux: un amplificateur d'engagement intégré au site Web de l'éditeur, un portail pour annonceurs (voyez par vous-même à l'adresse http://www.ppacentral.com) qui relie les annonceurs aux éditeurs et une recherche de commentaires. moteur permettant aux annonceurs d'identifier les opportunités de ciblage.
La plate-forme est déjà construite et entièrement fonctionnelle. Elle comprend:
- Plate-forme d'engagement (plus de 200 000 000 d'engagements sur plus de 4,5 millions chaque mois)
- Moteur de recherche de l'engagement (plus de 100 000 000 de commentaires de la plupart des sites de commentaires actifs analysés et analysés chaque mois)
- Classement de l'engagement (Les 1000 sites les plus attrayants du Web)
- Analyse détaillée de l'engagement des meilleurs sites (y compris l'analyse sémantique basée sur l'IA)
- Widget de monétisation de paiement par article
- Portail d’achat d’annonces payantes par article
2013
2014
2015
2016
2017
Vérifié 17%
Attention. Il y a un risque que les membres non vérifiés ne soient pas réellement membres de l'équipe
Vérifié 0%
Attention. Il y a un risque que les membres non vérifiés ne soient pas réellement membres de l'équipe
Summary
Overall, Engagement Token is great for increasing site traffic and creating active user bases. If done correctly, it could disrupt the current advertising industry and possibly fully enhance it. We’ll have to see what this project does in the upcoming months!
Positives
Brand Protection: With Engagement Token, publishers can talk directly with advertisers and choose which advertisements they want on their content. This ensures that their brand is protected and safe from low-quality ads.
Effective Advertisement: Advertisers can buy promoted headlines and comments. This helps improve the quality of the ads and prevents fake ads from appearing on publisher’s content.
User Incentives: Users who read and actively engage with the blogs can gain EGT for their participation.
Negatives
Ad Blockers: Some users will continue to use adblocks when viewing this content. How can Engagement Token fix this?
Content Quality: Engagement token needs to explain how the content quality is judged thoroughly.
Engagement Token aims to help content creators – including news agencies and other original content creators – foster more user engagement. In today’s online ecosystem, these websites are consistently losing engagement to aggregation websites like Reddit or Facebook.
SolidOpinion, an existing publishing platform, aims to solve that problem by launching Engagement Token. Publishers can set rewards in Engagement Tokens. Then, users can earn Engagement Tokens by commenting, viewing articles, and completing other user engagement activities.
Engagement Token has positioned itself to achieve early implementation, adoption, and success. We shouldn’t forget that the company is going to a highly competitive advertising market where such technology monsters as Google and Facebook are already dominating. Anyway Engagement Token is based on a successful technology company. SolidOpinion has already proved it’s moving the right way with the expanding customer base, partnerships, and a solid number of monthly transactions. Their main task now is to engage as many as possible major companies on the platform. And if they succeed in it, they have an excellent chance to gain its market part.
Though we see more and more ICO projects targeting the advertising market, Engagement Token is two steps ahead since they decided to build the business by engaging a successful company as a technology basement and therefore has a working and proved product.
