Letztes Update
13.03.2018
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SolidOpinion ist eine Erfolgsplattform-Firma mit
- 4,2 Millionen + Benutzern
- 200 Millionen + monatlichen Zugriffen
- Digitale Währung 100.000+ monatlichen Transaktionen
- Zu den Kundenstandorten gehören: LA Times, Chicago Tribune, Baltimore Sun usw.
- $ 7.7MM Finanzierung von VC und Publishers
Die Engagement-Plattform besteht aus drei Hauptkomponenten: einem in die Website des Verlags eingebetteten Verlobungsverstärker, einem Inserentenportal (siehe http://www.ppacentral.com), das Inserenten mit Publishern verbindet, und einer Kommentarsuche Engine, mit der Werbetreibende Targeting-Möglichkeiten erkennen können.
Plattform ist bereits gebaut und voll funktionsfähig und besteht aus:
- Engagement-Plattform (über 200.000.000 Engagements von monatlich über 4,5 Millionen)
- Engagement-Suchmaschine (über 100.000.000 Kommentare von den meisten aktiven Kommentierungsseiten, die jeden Monat gescannt und analysiert werden)
- Engagement-Ranking (die Top 1000 der interessantesten Websites im Web)
- Umfassende Analyse des Engagements von Top-Standorten (einschließlich KI-basierter semantischer Analyse)
- Widget für die Monetarisierung von Artikeln pro Artikel
- Portal zum Bezahlen von Pay-per-Artikeln-Anzeigen
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Verifiziert 17%
Beachtung. Es besteht das Risiko, dass nicht verifizierte Mitglieder nicht Mitglieder des Teams sind
Verifiziert 0%
Beachtung. Es besteht das Risiko, dass nicht verifizierte Mitglieder nicht Mitglieder des Teams sind
Summary
Overall, Engagement Token is great for increasing site traffic and creating active user bases. If done correctly, it could disrupt the current advertising industry and possibly fully enhance it. We’ll have to see what this project does in the upcoming months!
Positives
Brand Protection: With Engagement Token, publishers can talk directly with advertisers and choose which advertisements they want on their content. This ensures that their brand is protected and safe from low-quality ads.
Effective Advertisement: Advertisers can buy promoted headlines and comments. This helps improve the quality of the ads and prevents fake ads from appearing on publisher’s content.
User Incentives: Users who read and actively engage with the blogs can gain EGT for their participation.
Negatives
Ad Blockers: Some users will continue to use adblocks when viewing this content. How can Engagement Token fix this?
Content Quality: Engagement token needs to explain how the content quality is judged thoroughly.
Engagement Token aims to help content creators – including news agencies and other original content creators – foster more user engagement. In today’s online ecosystem, these websites are consistently losing engagement to aggregation websites like Reddit or Facebook.
SolidOpinion, an existing publishing platform, aims to solve that problem by launching Engagement Token. Publishers can set rewards in Engagement Tokens. Then, users can earn Engagement Tokens by commenting, viewing articles, and completing other user engagement activities.
Engagement Token has positioned itself to achieve early implementation, adoption, and success. We shouldn’t forget that the company is going to a highly competitive advertising market where such technology monsters as Google and Facebook are already dominating. Anyway Engagement Token is based on a successful technology company. SolidOpinion has already proved it’s moving the right way with the expanding customer base, partnerships, and a solid number of monthly transactions. Their main task now is to engage as many as possible major companies on the platform. And if they succeed in it, they have an excellent chance to gain its market part.
Though we see more and more ICO projects targeting the advertising market, Engagement Token is two steps ahead since they decided to build the business by engaging a successful company as a technology basement and therefore has a working and proved product.
