What is the main problem in the World in terms of loyalty programs and how we will solve it?
The main problem of customers lies in this, that loyalty points aren’t money and are governed through centralized organisms – merchants. The main problem of merchants is that loyalty programs are costs and there is no tool combining marketing gamification schemes with such loyalty scheme.
Our solution:
Decentralization – anyone can be the merchant and customer at the same time! Only users decide where to participate
Points are token, token is money - Decentralized network of the token gives opportunities to cash-out the way you want
Pay per lead for merchants - Any ecosystem user may be the Overlay user
- Decentralization of the ecosystem (Merchants will have to attract the users of the ecosystem to join campaigns, while ecosystem users have free will to join in. Also any customer may be in the position of a merchant, building own campaigns).
Decentralization gives opportunity to be in a position of both sides. Anyone can use tokens to build an Overlay on the basis of LOYAL (TOKENLOYALTY.IO) token or use our project to make own campaigns in the Overlay. The advantage of our Overlay is that It will aggregate merchants into one ecosystem. This is very important because of the behavior of customers as loyalty program users and merchants, who want to operate freely – either in ecosystem (SMEs) or individually, which is very often used in corporations.
As our study shows in group of loyalty program users, main problem is that any effort they make to collect points (and that effort is even to use 2-3 clicks in the application) must be granted with “prize”. We have made a simulation of effort and people divide into several groups, however there are common things like “money, prize”.
We have made a PAPI on selected respondents: group under 25 years old and a group above 30 years old. This study was made in June and July. Group <25 N=8/ Group>30 N=17
- Points are token, token is money. Our study showed that for one of the groups (major one) basic functionality will be to collect money and have ability to realize them in partner network of shops, services etc. HOWEVER, if the effort is granted with good prize, they are changing into aggressive lead generating officers based on social mechanism. This is based on activation of users that is based on gamification mechanisms.
- Pay per lead. For merchants it is very important to have return from the investment. In traditional loyalty programs it is all about costs. For example, points are calculated such way to generate demand on products with highest margin to “get something” from their price and lower the basic costs of the program. But customers are not stupid, as well as they would like to have freedom in collection of points on things they really want to buy. This is why we have thought about an ecosystem where merchants pay per leads (any user active in the campaign is a lead), which is closer to marketing based systems than loyalty programs.
What is the product?
It is a decentralized loyalty program and newly constructed ecosystem for customers tired of all those loyalty cards, coupons, codes, as well as universal solution for the businessmen, who want to achieve lead building instead of cost-generating programs based on simple loyalty.
Benefícios escolhidos
Cliente
Você pode ser anônimo em programas de fidelidade.
Este ecossistema é descentralizado, o que significa que você controla o que você faz com Os tokens.
Token é o dinheiro, independentemente das campanhas de fidelidade.
Você pode trocar token em mercadorias (token como ticket).
Os tokens são sempre válidos.
Você pode construir equipes e relações: comércio social de tokens, mais compras em grupo ou participações em grupos em campanhas.
Você pode ser o comerciante fazendo suas próprias campanhas ou realizar campanhas para outros (lucro adicional)
Comerciante
Pré-pago = pagamento por liderança
Controle sobre o orçamento = nenhum custo de entrada
Modificações das campanhas
Alternar / desativar a campanha a qualquer momento (os clientes não perdem seus tokens)
Social os mecanismos criam maior propagação (como o anúncio com base em palavras e o portal de rede social conectado)
Exploração de dados em cadeia completa com base em blockchain (verificação de efeitos)
Você pode estar na posição do cliente (como parte do ecossistema, você pode envolver várias campanhas em uma, construir alianças)
Isto está relacionado à idéia de conectar o interesse dos clientes (principalmente descentralização, anonimato e & ldquo , Eu quero mais! & Rdquo;) junto com o interesse dos negócios (& ldquo; eu quero saber o que eu estou pagando pelo & rdquo;) no modelo centralizado.
Queremos construir um padrão para programas de fidelidade na forma do token, que tem seu valor nominal (qualquer pessoa pode retirar o sistema) e valor acrescentado especialmente programado (na forma de bens, ações pr, etc.). < br />
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Você decide o que faz com seus pontos de fidelidade!
Um sistema global para programas de fidelidade e coleta de pontos
Um sistema global para qualquer ramo e serviço
Um sistema móvel para coletar pontos de fidelidade na forma de tokens
Troca de pontos na forma de tokens em lojas diferentes
< br /> Descontos para compras
Pagamentos em contas bancárias ou cartão de crédito especial
Os pontos nunca ficam desatualizados
Troca anônima entre usuários
Várias campanhas para selecionar
Você pode construir suas próprias campanhas
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Nós estabelecemos cooperação com dois parceiros cruciais para o projeto. A Divante tem uma enorme experiência em soluções de comércio eletrônico, enquanto outra empresa possui uma ótima experiência em software bancário e soluções móveis. Juntamente com o nosso especialista em equipe, perceberemos a Sobreposição para o ecossistema. Conseguimos preparar um pré-alfa do Overlay que será fortemente modificado devido a premissas do whitepaper e dos clientes & rsquo; experiência.
Painel de administração: http://prealpha.tokenloyalty.io : 3000
Painel do Usuário: http: //prealpha.tokenloyalty.io:3001
Painel do Vendedor: http://prealpha.tokenloyalty.io:3002
Logins e passes serão anunciados no grupo fechado do Facebook, sob demanda. Por favor, junte-se ao grupo para obter mais informações. O registro na versão de demonstração está bloqueado (administrador aceito).
January 2018
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December 2018
TOKEN LOYALTY is a decentralized loyalty platform and a new ecosystem for customers tired of all the loyalty cards, coupons codes as well as universal solution to businessmen who want to achieve lead building instead of cost generating program based on simple loyalty.
PROS:
CONS:
SUGGESTIONS:
Attempts to create one universal loyalty card are periodically made with varying success. Basically, it all ends up at the idea stage and the marketing plan.
At the present time so-called "cashback" systems are being introduced more often, when a person, having registered once in a similar service, and buying in stores cooperating with the service receives a portion of funds spent as a "cash back" after a certain period of time. More stores cooperate with a particular service more clients are interested.
Banks also are widely using such systems returning part of the funds spent when payments for goods or services made with their card. The funds come back to the client's card either in the form of some internal points, or money.
And most important in such systems not to create the system prescribing the rules of use but to promote and attract both the end users and the business, which could implement it.
At this point the undevelopment of this issue by the authors of the project is seen. The process mechanics are so much and detail described but the attention to the issue of promoting of the system and attracting users - customers and businessmen is not paid.
We do not see any special sense to invest into this project. I am sure that such systems will grow rapidly. The main thing here is that the project should be full-fledged in all aspects starting from the idea up to the communication strategy.
And here is just not seen the elaboration of this issue from the authors of the project. So much and detail describe all the mechanics of the process and do not pay attention to the issue of promoting the system, attracting users - customers and businessmen.
To put in this project of sense special we do not see. I am sure that such systems will grow like mushrooms. The main thing here is that the project should be a full-value in all aspects - from the idea to the communication strategy.
