What is the main problem in the World in terms of loyalty programs and how we will solve it?
The main problem of customers lies in this, that loyalty points aren’t money and are governed through centralized organisms – merchants. The main problem of merchants is that loyalty programs are costs and there is no tool combining marketing gamification schemes with such loyalty scheme.
Our solution:
Decentralization – anyone can be the merchant and customer at the same time! Only users decide where to participate
Points are token, token is money - Decentralized network of the token gives opportunities to cash-out the way you want
Pay per lead for merchants - Any ecosystem user may be the Overlay user
- Decentralization of the ecosystem (Merchants will have to attract the users of the ecosystem to join campaigns, while ecosystem users have free will to join in. Also any customer may be in the position of a merchant, building own campaigns).
Decentralization gives opportunity to be in a position of both sides. Anyone can use tokens to build an Overlay on the basis of LOYAL (TOKENLOYALTY.IO) token or use our project to make own campaigns in the Overlay. The advantage of our Overlay is that It will aggregate merchants into one ecosystem. This is very important because of the behavior of customers as loyalty program users and merchants, who want to operate freely – either in ecosystem (SMEs) or individually, which is very often used in corporations.
As our study shows in group of loyalty program users, main problem is that any effort they make to collect points (and that effort is even to use 2-3 clicks in the application) must be granted with “prize”. We have made a simulation of effort and people divide into several groups, however there are common things like “money, prize”.
We have made a PAPI on selected respondents: group under 25 years old and a group above 30 years old. This study was made in June and July. Group <25 N=8/ Group>30 N=17
- Points are token, token is money. Our study showed that for one of the groups (major one) basic functionality will be to collect money and have ability to realize them in partner network of shops, services etc. HOWEVER, if the effort is granted with good prize, they are changing into aggressive lead generating officers based on social mechanism. This is based on activation of users that is based on gamification mechanisms.
- Pay per lead. For merchants it is very important to have return from the investment. In traditional loyalty programs it is all about costs. For example, points are calculated such way to generate demand on products with highest margin to “get something” from their price and lower the basic costs of the program. But customers are not stupid, as well as they would like to have freedom in collection of points on things they really want to buy. This is why we have thought about an ecosystem where merchants pay per leads (any user active in the campaign is a lead), which is closer to marketing based systems than loyalty programs.
What is the product?
It is a decentralized loyalty program and newly constructed ecosystem for customers tired of all those loyalty cards, coupons, codes, as well as universal solution for the businessmen, who want to achieve lead building instead of cost-generating programs based on simple loyalty.
Avantages choisis
Client
Vous pouvez être anonyme dans les programmes de fidélisation.
Cet écosystème est décentralisé, ce qui signifie que vous avez le contrôle de ce que vous faites. les jetons.
Le jeton est l'argent, indépendamment des campagnes de fidélité.
Vous pouvez échanger un jeton contre des biens (jeton comme ticket).
Les jetons sont toujours valides.
Vous pouvez construire des équipes et des relations: le commerce social des jetons plus les achats de groupe ou les participations de groupe dans les campagnes.
Vous pouvez être le commerçant faisant ses propres campagnes ou réaliser des campagnes pour les autres (bénéfice supplémentaire)
Marchand
Prépaiement = paiement par avance Contrôle du budget = pas de frais d'entrée
Modifications des campagnes
Activer / désactiver la campagne à tout moment (les clients ne perdent pas leurs jetons)
Social les mécanismes créent une plus grande propagation (Comme ad basé sur les mots et le portail de réseau social reliés ensemble) Extraction de données de chaîne complète basée sur blockchain (contrôle d'effets)
Vous pouvez être dans la position du client (dans le cadre de l'écosystème, vous pouvez engager plusieurs campagnes en une seule, construire des alliances)
Ceci est lié à l'idée de connecter les intérêts des clients (principalement la décentralisation, l'anonymat et l ' , Je veux plus!) Avec l'intérêt des affaires (& ldquo; je veux savoir ce que je paye pour) dans le modèle centralisé.
Nous voulons construire une norme pour les programmes de fidélisation sous forme de jeton, qui a sa valeur nominale (tout le monde peut encaisser le système) et une valeur ajoutée spécialement programmée (sous forme de biens, actions, etc.). < br />
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Vous décidez de ce que vous faites avec vos points de fidélité!
Un système global pour les programmes de fidélité et la collecte de points
Un système global pour toute branche et service
Un système mobile pour collecter des points de fidélité sous forme de jetons
Echange de points sous forme de jetons dans différents magasins
< Rabais pour les achats
Paiements sur des comptes bancaires ou des cartes de crédit spéciales
Les points ne sont jamais dépassés
Echange anonyme entre utilisateurs
Plusieurs campagnes pour sélectionner
Vous pouvez construire vos propres campagnes
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Nous avons établi une coopération avec deux partenaires essentiels pour le projet. Divante a une grande expérience dans les solutions de commerce électronique, tandis que d'autres entreprises ont une grande expérience dans les logiciels bancaires et les solutions mobiles. Ensemble avec notre équipe de spécialistes, nous réaliserons la superposition pour l'écosystème. Nous avons réussi à préparer un pré-alpha de la superposition qui sera fortement modifié en raison des hypothèses du livre blanc et des clients. expérience.
Panneau d'administration: http://prealpha.tokenloyalty.io : 3000
Panneau d'utilisateur: http: //prealpha.tokenloyalty.io:3001
Panneau du vendeur: http://prealpha.tokenloyalty.io:3002
Les connexions et passes seront annoncées dans le groupe Facebook fermé, sur demande. S'il vous plaît, rejoignez le groupe pour plus d'informations. L'enregistrement dans la version de démonstration est verrouillé (admin accepté).
January 2018
February 2018
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July 2018
December 2018
TOKEN LOYALTY is a decentralized loyalty platform and a new ecosystem for customers tired of all the loyalty cards, coupons codes as well as universal solution to businessmen who want to achieve lead building instead of cost generating program based on simple loyalty.
PROS:
CONS:
SUGGESTIONS:
Attempts to create one universal loyalty card are periodically made with varying success. Basically, it all ends up at the idea stage and the marketing plan.
At the present time so-called "cashback" systems are being introduced more often, when a person, having registered once in a similar service, and buying in stores cooperating with the service receives a portion of funds spent as a "cash back" after a certain period of time. More stores cooperate with a particular service more clients are interested.
Banks also are widely using such systems returning part of the funds spent when payments for goods or services made with their card. The funds come back to the client's card either in the form of some internal points, or money.
And most important in such systems not to create the system prescribing the rules of use but to promote and attract both the end users and the business, which could implement it.
At this point the undevelopment of this issue by the authors of the project is seen. The process mechanics are so much and detail described but the attention to the issue of promoting of the system and attracting users - customers and businessmen is not paid.
We do not see any special sense to invest into this project. I am sure that such systems will grow rapidly. The main thing here is that the project should be full-fledged in all aspects starting from the idea up to the communication strategy.
And here is just not seen the elaboration of this issue from the authors of the project. So much and detail describe all the mechanics of the process and do not pay attention to the issue of promoting the system, attracting users - customers and businessmen.
To put in this project of sense special we do not see. I am sure that such systems will grow like mushrooms. The main thing here is that the project should be a full-value in all aspects - from the idea to the communication strategy.
