What is the main problem in the World in terms of loyalty programs and how we will solve it?The main problem of customers lies in this, that loyalty points aren’t money and are governed through centralized organisms – merchants. The main problem of merchants is that loyalty programs are costs and there is no tool combining marketing gamification schemes with such loyalty scheme.Our solution:Decentralization – anyone can be the merchant and customer at the same time! Only users decide where to participate Points are token, token is money - Decentralized network of the token gives opportunities to cash-out the way you want Pay per lead for merchants - Any ecosystem user may be the Overlay user - Decentralization of the ecosystem (Merchants will have to attract the users of the ecosystem to join campaigns, while ecosystem users have free will to join in. Also any customer may be in the position of a merchant, building own campaigns).Decentralization gives opportunity to be in a position of both sides. Anyone can use tokens to build an Overlay on the basis of LOYAL (TOKENLOYALTY.IO) token or use our project to make own campaigns in the Overlay. The advantage of our Overlay is that It will aggregate merchants into one ecosystem. This is very important because of the behavior of customers as loyalty program users and merchants, who want to operate freely – either in ecosystem (SMEs) or individually, which is very often used in corporations.As our study shows in group of loyalty program users, main problem is that any effort they make to collect points (and that effort is even to use 2-3 clicks in the application) must be granted with “prize”. We have made a simulation of effort and people divide into several groups, however there are common things like “money, prize”.We have made a PAPI on selected respondents: group under 25 years old and a group above 30 years old. This study was made in June and July. Group <25 N=8/ Group>30 N=17- Points are token, token is money. Our study showed that for one of the groups (major one) basic functionality will be to collect money and have ability to realize them in partner network of shops, services etc. HOWEVER, if the effort is granted with good prize, they are changing into aggressive lead generating officers based on social mechanism. This is based on activation of users that is based on gamification mechanisms.- Pay per lead. For merchants it is very important to have return from the investment. In traditional loyalty programs it is all about costs. For example, points are calculated such way to generate demand on products with highest margin to “get something” from their price and lower the basic costs of the program. But customers are not stupid, as well as they would like to have freedom in collection of points on things they really want to buy. This is why we have thought about an ecosystem where merchants pay per leads (any user active in the campaign is a lead), which is closer to marketing based systems than loyalty programs.What is the product?It is a decentralized loyalty program and newly constructed ecosystem for customers tired of all those loyalty cards, coupons, codes, as well as universal solution for the businessmen, who want to achieve lead building instead of cost-generating programs based on simple loyalty.
CustomerYou can be anonymous in loyalty programs.This ecosystem is decentralized, which means you have the control what you do with the tokens.Token is the money, independently from loyalty campaigns.You can exchange token to goods (token as a ticket).Tokens are always valid.You can build teams and relations: social trade of tokens plus group purchases or group participations in campaigns.You can be the merchant making own campaigns or realize campaigns for others (additional profit)
MerchantPrepaid = pay per leadControl over the budget = no entry costs
Modifications of the campaignsSwitch on/off campaign at any time (customers do not lose their tokens)Social mechanisms create greater propagation (Like ad based on words and social network portal connected together)Full chain data mining based on blockchain (effects check)You can be in the position of the customer (as part of the ecosystem, you can engage several campaigns into one, build alliances)This is related to the idea of connecting interest of customers (mostly decentralization, anonymity and “I want more!”) together with interest of business (“I want to know what I am paying for”) in the centralized model.We want to build one standard for loyalty programs in form of the token, that has its nominal value (anybody can cash-out of the system) and specially programmed added value (in form of goods, pr actions, etc.). You decide what you do with your loyalty points!One global system for loyalty programs and collection of pointsOne global system for any branch and serviceOne mobile system to collect loyalty points in form of tokensExchange of points in form of tokens in different shopsDiscounts for shoppingPayouts into bank accounts or special credit cardPoints never get outdatedAnonymous exchange between usersMultiple campaigns to selectYou can build own campaigns
We have established cooperation with two crucial partners for the project. Divante has a huge experience in e-commerce solutions, while other company has a great experience in banking software and mobile solutions. Together with our team specialist, we will realize the Overlay for the ecosystem. We have managed to prepare a pre-alpha of the Overlay that will be strongly modified due to assumptions of the whitepaper and customers’ experience.
Admin Panel: http://prealpha.tokenloyalty.io:3000User Panel: http://prealpha.tokenloyalty.io:3001Seller Panel: http://prealpha.tokenloyalty.io:3002
Logins and passes will be announced in the closed, Facebook group, on demand. Please, join the group for further info. Registration in the demo version is locked (admin accepted).
TOKEN LOYALTY is a decentralized loyalty platform and a new ecosystem for customers tired of all the loyalty cards, coupons codes as well as universal solution to businessmen who want to achieve lead building instead of cost generating program based on simple loyalty.
Attempts to create one universal loyalty card are periodically made with varying success. Basically, it all ends up at the idea stage and the marketing plan. At the present time so-called "cashback" systems are being introduced more often, when a person, having registered once in a similar service, and buying in stores cooperating with the service receives a portion of funds spent as a "cash back" after a certain period of time. More stores cooperate with a particular service more clients are interested. Banks also are widely using such systems returning part of the funds spent when payments for goods or services made with their card. The funds come back to the client's card either in the form of some internal points, or money. And most important in such systems not to create the system prescribing the rules of use but to promote and attract both the end users and the business, which could implement it. At this point the undevelopment of this issue by the authors of the project is seen. The process mechanics are so much and detail described but the attention to the issue of promoting of the system and attracting users - customers and businessmen is not paid. We do not see any special sense to invest into this project. I am sure that such systems will grow rapidly. The main thing here is that the project should be full-fledged in all aspects starting from the idea up to the communication strategy. And here is just not seen the elaboration of this issue from the authors of the project. So much and detail describe all the mechanics of the process and do not pay attention to the issue of promoting the system, attracting users - customers and businessmen. To put in this project of sense special we do not see. I am sure that such systems will grow like mushrooms. The main thing here is that the project should be a full-value in all aspects - from the idea to the communication strategy.
This offer is based on information provided solely by the offeror and other publicly available information. The token sale or exchange event is entirely unrelated to ICOholder and ICOholder has no involvement in it (including any technical support or promotion). Token sales listed from persons that ICOholder has no relationship with are shown only to help customers keep track of the activity taking place within the overall token sector. This information is not intended to amount to advice on which you should rely. You must obtain professional or specialist advice or carry out your own due diligence before taking, or refraining from, any action on the basis of the content on our site. Any terms and conditions entered into by contributors in respect of the acquisition of Tokens are between them and the issuer of the Token and ICOholder is not the seller of such Tokens. ICOholder has no legal responsibility for any representations made by third parties in respect of any Token sale and any claim for breach of contract must also be made directly against the Token issuing entity listed herein.
If you have any concerns about the nature, propriety or legality of this token sale or the persons involved in it please contact [email protected] with detailed information about your concerns.