What is the main problem in the World in terms of loyalty programs and how we will solve it?
The main problem of customers lies in this, that loyalty points aren’t money and are governed through centralized organisms – merchants. The main problem of merchants is that loyalty programs are costs and there is no tool combining marketing gamification schemes with such loyalty scheme.
Our solution:
Decentralization – anyone can be the merchant and customer at the same time! Only users decide where to participate
Points are token, token is money - Decentralized network of the token gives opportunities to cash-out the way you want
Pay per lead for merchants - Any ecosystem user may be the Overlay user
- Decentralization of the ecosystem (Merchants will have to attract the users of the ecosystem to join campaigns, while ecosystem users have free will to join in. Also any customer may be in the position of a merchant, building own campaigns).
Decentralization gives opportunity to be in a position of both sides. Anyone can use tokens to build an Overlay on the basis of LOYAL (TOKENLOYALTY.IO) token or use our project to make own campaigns in the Overlay. The advantage of our Overlay is that It will aggregate merchants into one ecosystem. This is very important because of the behavior of customers as loyalty program users and merchants, who want to operate freely – either in ecosystem (SMEs) or individually, which is very often used in corporations.
As our study shows in group of loyalty program users, main problem is that any effort they make to collect points (and that effort is even to use 2-3 clicks in the application) must be granted with “prize”. We have made a simulation of effort and people divide into several groups, however there are common things like “money, prize”.
We have made a PAPI on selected respondents: group under 25 years old and a group above 30 years old. This study was made in June and July. Group <25 N=8/ Group>30 N=17
- Points are token, token is money. Our study showed that for one of the groups (major one) basic functionality will be to collect money and have ability to realize them in partner network of shops, services etc. HOWEVER, if the effort is granted with good prize, they are changing into aggressive lead generating officers based on social mechanism. This is based on activation of users that is based on gamification mechanisms.
- Pay per lead. For merchants it is very important to have return from the investment. In traditional loyalty programs it is all about costs. For example, points are calculated such way to generate demand on products with highest margin to “get something” from their price and lower the basic costs of the program. But customers are not stupid, as well as they would like to have freedom in collection of points on things they really want to buy. This is why we have thought about an ecosystem where merchants pay per leads (any user active in the campaign is a lead), which is closer to marketing based systems than loyalty programs.
What is the product?
It is a decentralized loyalty program and newly constructed ecosystem for customers tired of all those loyalty cards, coupons, codes, as well as universal solution for the businessmen, who want to achieve lead building instead of cost-generating programs based on simple loyalty.
Vantaggi scelti
Cliente
Puoi essere anonimo nei programmi fedeltà.
Questo ecosistema è decentralizzato, il che significa che hai il controllo su ciò che fai con i token.
Token è il denaro, indipendentemente dalle campagne di fidelizzazione.
Puoi scambiare token con merci (token come biglietto).
I token sono sempre validi.
Puoi costruire squadre e relazioni: scambi sociali di gettoni più acquisti di gruppo o partecipazioni di gruppo nelle campagne.
Puoi essere il commerciante a creare le proprie campagne o realizzare campagne per gli altri (profitto aggiuntivo)
Commerciante
Prepaid = pay per lead
Controllo sul budget = nessun costo di ingresso
Modifiche delle campagne
Attiva / disattiva la campagna in qualsiasi momento (i clienti non perdono i loro token)
Social i meccanismi creano una maggiore propagazione (come gli annunci basati su parole e il portale dei social network collegati tra loro)
Data mining della catena completa basato sulla blockchain (controllo degli effetti)
Puoi trovarti nella posizione del cliente (come parte dell'ecosistema, puoi coinvolgere diverse campagne in uno, costruire alleanze)
Questo è correlato all'idea di collegare l'interesse dei clienti (principalmente decentramento, anonimato e & ldquo ; Voglio di più! "Insieme agli interessi del business (" Voglio sapere per cosa sto pagando & rdquo;) nel modello centralizzato.
Vogliamo costruire uno standard per i programmi di fidelizzazione sotto forma di token, che ha il suo valore nominale (chiunque può incassare il sistema) e un valore aggiunto appositamente programmato (in forma di merci, azioni pr, ecc.). < br />
& nbsp;
Decidi tu cosa farai con i tuoi punti fedeltà!
Un sistema globale per programmi di fidelizzazione e raccolta di punti
Un sistema globale per qualsiasi filiale e servizio
Un sistema mobile per raccogliere punti fedeltà sotto forma di token
Scambio di punti in forma di token in diversi negozi
< br /> Sconti per acquisti
Pagamenti in conti bancari o carte di credito speciali
I punti non vengono mai superati
Scambio anonimo tra utenti
Campagne multiple da selezionare
Puoi costruire le proprie campagne
& nbsp;
& nbsp;
& nbsp ;
Abbiamo stabilito una cooperazione con due partner cruciali per il progetto. Divante ha una grande esperienza nelle soluzioni di e-commerce, mentre un'altra azienda ha una grande esperienza nel software bancario e nelle soluzioni mobili. Insieme allo specialista del nostro team, realizzeremo l'Overlay per l'ecosistema. Siamo riusciti a preparare un pre-alfa dell'overlay che sarà fortemente modificato a causa di ipotesi del whitepaper e dei clienti & rsquo; esperienza.
Pannello di amministrazione: http://prealpha.tokenloyalty.io : 3000
Pannello utente: http: //prealpha.tokenloyalty.io:3001
Pannello del venditore: http://prealpha.tokenloyalty.io:3002
Gli accessi e i passaggi verranno annunciati nel gruppo chiuso di Facebook, su richiesta. Per favore, unisciti al gruppo per ulteriori informazioni. La registrazione nella versione demo è bloccata (admin accettato).
January 2018
February 2018
May 2018
July 2018
December 2018
TOKEN LOYALTY is a decentralized loyalty platform and a new ecosystem for customers tired of all the loyalty cards, coupons codes as well as universal solution to businessmen who want to achieve lead building instead of cost generating program based on simple loyalty.
PROS:
CONS:
SUGGESTIONS:
Attempts to create one universal loyalty card are periodically made with varying success. Basically, it all ends up at the idea stage and the marketing plan.
At the present time so-called "cashback" systems are being introduced more often, when a person, having registered once in a similar service, and buying in stores cooperating with the service receives a portion of funds spent as a "cash back" after a certain period of time. More stores cooperate with a particular service more clients are interested.
Banks also are widely using such systems returning part of the funds spent when payments for goods or services made with their card. The funds come back to the client's card either in the form of some internal points, or money.
And most important in such systems not to create the system prescribing the rules of use but to promote and attract both the end users and the business, which could implement it.
At this point the undevelopment of this issue by the authors of the project is seen. The process mechanics are so much and detail described but the attention to the issue of promoting of the system and attracting users - customers and businessmen is not paid.
We do not see any special sense to invest into this project. I am sure that such systems will grow rapidly. The main thing here is that the project should be full-fledged in all aspects starting from the idea up to the communication strategy.
And here is just not seen the elaboration of this issue from the authors of the project. So much and detail describe all the mechanics of the process and do not pay attention to the issue of promoting the system, attracting users - customers and businessmen.
To put in this project of sense special we do not see. I am sure that such systems will grow like mushrooms. The main thing here is that the project should be a full-value in all aspects - from the idea to the communication strategy.
