What is the main problem in the World in terms of loyalty programs and how we will solve it?
The main problem of customers lies in this, that loyalty points aren’t money and are governed through centralized organisms – merchants. The main problem of merchants is that loyalty programs are costs and there is no tool combining marketing gamification schemes with such loyalty scheme.
Our solution:
Decentralization – anyone can be the merchant and customer at the same time! Only users decide where to participate
Points are token, token is money - Decentralized network of the token gives opportunities to cash-out the way you want
Pay per lead for merchants - Any ecosystem user may be the Overlay user
- Decentralization of the ecosystem (Merchants will have to attract the users of the ecosystem to join campaigns, while ecosystem users have free will to join in. Also any customer may be in the position of a merchant, building own campaigns).
Decentralization gives opportunity to be in a position of both sides. Anyone can use tokens to build an Overlay on the basis of LOYAL (TOKENLOYALTY.IO) token or use our project to make own campaigns in the Overlay. The advantage of our Overlay is that It will aggregate merchants into one ecosystem. This is very important because of the behavior of customers as loyalty program users and merchants, who want to operate freely – either in ecosystem (SMEs) or individually, which is very often used in corporations.
As our study shows in group of loyalty program users, main problem is that any effort they make to collect points (and that effort is even to use 2-3 clicks in the application) must be granted with “prize”. We have made a simulation of effort and people divide into several groups, however there are common things like “money, prize”.
We have made a PAPI on selected respondents: group under 25 years old and a group above 30 years old. This study was made in June and July. Group <25 N=8/ Group>30 N=17
- Points are token, token is money. Our study showed that for one of the groups (major one) basic functionality will be to collect money and have ability to realize them in partner network of shops, services etc. HOWEVER, if the effort is granted with good prize, they are changing into aggressive lead generating officers based on social mechanism. This is based on activation of users that is based on gamification mechanisms.
- Pay per lead. For merchants it is very important to have return from the investment. In traditional loyalty programs it is all about costs. For example, points are calculated such way to generate demand on products with highest margin to “get something” from their price and lower the basic costs of the program. But customers are not stupid, as well as they would like to have freedom in collection of points on things they really want to buy. This is why we have thought about an ecosystem where merchants pay per leads (any user active in the campaign is a lead), which is closer to marketing based systems than loyalty programs.
What is the product?
It is a decentralized loyalty program and newly constructed ecosystem for customers tired of all those loyalty cards, coupons, codes, as well as universal solution for the businessmen, who want to achieve lead building instead of cost-generating programs based on simple loyalty.
Manfaat Terpilih
Pelanggan
Anda bisa menjadi anonim dalam program loyalitas. Ekosistem ini didesentralisasi, yang berarti Anda memiliki kendali atas apa yang Anda lakukan dengan token. Token adalah uangnya, terlepas dari kampanye loyalitas.
Anda bisa bertukar token dengan barang (token sebagai tiket).
Token selalu valid. Anda dapat membangun tim dan relasi: perdagangan sosial token ditambah pembelian kelompok atau partisipasi kelompok dalam kampanye.
Anda bisa menjadi pedagang yang membuat kampanye sendiri atau merealisasikan kampanye untuk orang lain (keuntungan tambahan)
Pedagang
Prabayar = bayar per prospek
Kontrol atas anggaran = tidak ada biaya masuk
Modifikasi kampanye
aktifkan / matikan promosi kapan saja (pelanggan tidak kehilangan tokennya)
Sosial mekanisme membuat propagasi yang lebih besar (Seperti iklan berdasarkan kata-kata dan portal jejaring sosial yang saling terhubung)
Data mining full chain berdasarkan blockchain (efek cek)
Anda dapat berada dalam posisi dari pelanggan (sebagai bagian dari ekosistem, Anda dapat melibatkan beberapa kampanye menjadi satu, membangun aliansi)
Hal ini terkait dengan gagasan untuk menghubungkan minat pelanggan (kebanyakan desentralisasi, anonimitas dan & ldquo , Saya ingin lebih banyak lagi! & Rdquo;) bersama dengan minat bisnis (& ldquo; Saya ingin tahu apa yang saya bayar untuk & rdquo;) dalam model terpusat.
Kami ingin buat satu standar untuk program kesetiaan dalam bentuk token, yang memiliki nilai nominalnya (siapa pun dapat mengeluarkan tunai dari sistem) dan nilai tambah yang diprogram secara khusus (dalam bentuk barang, tindakan pr, dll.) < br / mengatakan
& nbsp;
Anda memutuskan apa yang Anda lakukan dengan poin loyalitas Anda!
Satu sistem global untuk program loyalitas dan koleksi poin
Salah satu sistem global untuk cabang dan layanan
Satu sistem mobile untuk mengumpulkan poin loyalitas dalam bentuk token
Pertukaran poin dalam bentuk token di berbagai toko
< br /> Diskon untuk belanja
Pembayaran ke rekening bank atau kartu kredit khusus Poin tidak pernah ketinggalan jaman
Anonymous exchange between users
Beberapa kampanye untuk memilih
Anda dapat membuat kampanye sendiri
;
Kami telah menjalin kerjasama dengan dua mitra penting untuk proyek ini. Divante memiliki pengalaman besar dalam solusi e-commerce, sementara perusahaan lain memiliki pengalaman hebat dalam perangkat lunak perbankan dan solusi mobile. Bersama dengan spesialis tim kami, kami akan mewujudkan Hamparan untuk ekosistem. Kami telah berhasil menyiapkan pre-alpha dari Overlay yang akan dimodifikasi dengan kuat karena asumsi whitepaper dan pelanggan & rsquo; pengalaman.
Panel Admin: http://prealpha.tokenloyalty.io : 3000
Panel Pengguna: http: //prealpha.tokenloyalty.io:3001
Panel Penjual: http://prealpha.tokenloyalty.io:3002
Login dan tiket akan diumumkan di grup Facebook yang tertutup dan sesuai permintaan. Silahkan bergabung dengan grup untuk informasi lebih lanjut. Pendaftaran dalam versi demo terkunci (admin diterima).
January 2018
February 2018
May 2018
July 2018
December 2018
TOKEN LOYALTY is a decentralized loyalty platform and a new ecosystem for customers tired of all the loyalty cards, coupons codes as well as universal solution to businessmen who want to achieve lead building instead of cost generating program based on simple loyalty.
PROS:
CONS:
SUGGESTIONS:
Attempts to create one universal loyalty card are periodically made with varying success. Basically, it all ends up at the idea stage and the marketing plan.
At the present time so-called "cashback" systems are being introduced more often, when a person, having registered once in a similar service, and buying in stores cooperating with the service receives a portion of funds spent as a "cash back" after a certain period of time. More stores cooperate with a particular service more clients are interested.
Banks also are widely using such systems returning part of the funds spent when payments for goods or services made with their card. The funds come back to the client's card either in the form of some internal points, or money.
And most important in such systems not to create the system prescribing the rules of use but to promote and attract both the end users and the business, which could implement it.
At this point the undevelopment of this issue by the authors of the project is seen. The process mechanics are so much and detail described but the attention to the issue of promoting of the system and attracting users - customers and businessmen is not paid.
We do not see any special sense to invest into this project. I am sure that such systems will grow rapidly. The main thing here is that the project should be full-fledged in all aspects starting from the idea up to the communication strategy.
And here is just not seen the elaboration of this issue from the authors of the project. So much and detail describe all the mechanics of the process and do not pay attention to the issue of promoting the system, attracting users - customers and businessmen.
To put in this project of sense special we do not see. I am sure that such systems will grow like mushrooms. The main thing here is that the project should be a full-value in all aspects - from the idea to the communication strategy.
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