마지막 업데이트
2018. 8. 13.
Inflr은 광고주를 영향 요인에 연결하는 최초의 블록 체인 기반 플랫폼으로 "영향 증명"알고리즘을 사용합니다. INFLR은 Inflr 플랫폼 및 Inflr 네트워크에서 사용하도록 설계 될 영향의 경제적 침략성입니다. INFLR은 ERC20 표준 토큰 유틸리티로 토큰 소유자에게 영향력있는 사람과 브랜드에 대한 많은 기능과 고유 한 데이터로 Inflr 플랫폼에 액세스 할 수있는 기능을 제공합니다. Inflr 코인은 Inflr 생태계 내에서 중요한 역할을하며 모든 토큰 소유자의 이익을 균형있게 조정하여 모든 사람이 토큰 경제에 적극적으로 참여할 수있는 인센티브를 제공합니다.
INFLR을 사용하면 Inflr 플랫폼 및 Inflr API를 사용하여 개발할 다양한 타사 응용 프로그램에서 다양한 서비스와 특권에 액세스 할 수 있습니다. Inflr은 마이크로 인플루엔자에 최신 기술을 사용하여 디지털 마케팅 솔루션을 개발하는 데 주력하고 있습니다.
우리는 모든 소규모 영향력 자들이 고품질 광고 콘텐츠를 창안하는 자극에 참여할 기회를 가져야하며 디지털 영향력 자에게 진정한 영향력에 대한 보상을 제공 할 수 있어야한다고 생각합니다. Inflr은 블록 체인 기술을 사용하여 광고주를 시장 내 영향력있는 사람들과 연결시키는 최초의 플랫폼을 만들었습니다. Inflr을 통해 광고주는 소셜 네트워크 사용자의 영향을 받아 제품 및 서비스를 홍보 할 수 있습니다.
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On the Inflr platform, influencers and advertisers will have access to a safe and user-friendly environment. The following is an explanation of how the user can be determined.
In order to register on the platform, the influencers must have at least 10,000 thousand followers in a social network and be approved by an internal Inflr audit that will analyze if the profile and its contents are in accordance with the rules of conduct and guidelines of the platform.
Once the influencer registers on the platform, Inflr analyzes the influence of each social media profile, taking into account both its publications and audience. The Inflr Score of each influencer is determined from the publications analyzed, and is constantly re-calculated, always aiming to amplify and improve the performance of each individual user. The Inflr Score also determines the remuneration for creating posts, photo and video content, and for other activities, both in their social channels and in the proprietary channels of advertisers.
Inflr also allows influencers to receive a briefing from advertisers on the content they will create, then send it to the advertiser for approval without leaving the platform environment.
Once approval is received from the advertiser, the influencer publishes the content.
After the post’s the minimum period of permanence has passed, the advertiser is automatically charged.
Influencers may choose to be compensated with local currency or Inflr Coin. If the influencer chooses to redeem their payment in local currency, payment will be made within 48 hours. Payments redeemed as Inflr Coin will be immediately processed, creating an extra incentive for the use of Inflr Coin.for the use of Inflr Coin.
Inflr provides advertisers a complete profile and analysis of the engagement of influencers in their social networks, as well as the impact and coverage of their audience, facilitating their selection of influencers. The platform has a simple and intuitive navigation system for building a campaign, from content approval to reporting and analysis.
Advertisers will be able to do a complete search of influencers, by gender, location, behavior, social networks, and post value, among other criteria.
Through an intuitive interface, advertisers will be able to create campaigns with customizable format and content, with their preferred social networks and forms of remuneration (money or barter/exchange).
The platform has several payment methods: credit card, bank transfer, Paypal, InflrCoin and the post-paid model.
The Platform provides comprehensive, easy-to-understand analytics reporting with all the metrics needed to analyze campaign effectiveness, profitability, and enhancement possibilities.
“Proof-of-Influence” is an algorithm that uses machine learning to analyze the big data extracted from influencers social networks to identify their followers and the main subjects that they cover and produce an Inflr ScoreTM, which measures the reach or level of engagement of the influencer.
One of the biggest challenges of influence marketing is determining a coherent value for influencer remuneration that matches their actual engagement in social networks.
Inflr Score is a number from 0 to 100 that represents the proven engagement of an influencer with his/her followers. This score is used to assign a monetary value to the posts of the influencer on each social network.
Inflr categorizes influencers using artificial intelligence, which identifies the main subjects of posts, photos, and videos, (such as “applying makeup” or “playing football,”) and can even analyze the emotional context of a post by detecting facial expressions in images. The algorithm also helps identify potentially unsafe or inappropriate content in images and videos.
The makeup of an influencer’s audience in their social networks is identified using a machine learning algorithm, which analyzes videos, photos, posts, and profiles of followers. Faces in pictures and videos are analyzed to determine attributes such as gender, age group, and ethnicity. The geographical location of an influencer’s audience is determined via geolocation obtained from followers who interact with the posts generated by the campaigns within the platform.
In order to formalize the contract between the brand and the influencer, it is necessary that many legal aspects are defined, such as: the delimitation of services and contents, remuneration and payment, image and intellectual property rights, and the obligation to comply of the applicable legislation (i.e. the Code of Consumer Protection and the Code of Advertising Self-Regulation).
The development and fulfillment of all these details for the implementation of each influencer campaign is a time-consuming and costly process.
On the Inflr Platform, all these formal aspects are considered in the creation of automated smart contracts.
Smart contract is dynamically generated by Inflr’s blockchain at the start of the campaign and is executed once all parties have approved and signed.
A smart contract will clearly indicate how content should be published by the influencer on social media (the express mention of the brand, use of certain expressions that define the brand, clothes, accessories, etc.), the extent of the content (maximum number of characters, video time, etc.) and the schedule of publications.
After the deadline designated in the smart contract for the brand and influencer to complete their respective tasks, an automatic process is initiated to verify that all aspects of the contract have been fulfilled by both parties. This occurs through the “Proof-of-Influence” algorithm that is executed by the “miners.”
The value of the reach and visibility of the influencer is calculated by the algorithm of “Proof-of-Influence.” Therefore, after a positive verification of the execution of the smart contract, the payment is authorized. The payment to the influencer may be currency, exchange, or Inflr Coin.
Inflr API will be publicly available for developers to create applications based on the influence of their users, to offer Inflr Coin as a method of payment or reward.
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검증 됨 47%
주의. 확인되지 않은 회원은 실제로 팀원이 아닌 위험이 있습니다.
Very commercial viable product. Extremely tough market to break through, but the use of transparent smart contracts between influencers on the platform and brands may be a game changer.
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