Aug 13, 2018
Inflr is the first blockchain-based platform that connects advertisers to influencers with the "Proof-of-Influence" algorithm. INFLR is an economy-of-influence cryptocurrency that will be designed for use within the Inflr Platform and across the Inflr network. INFLR is an ERC20 standard token utility that will give token owners the ability to access the Inflr platform with its many features and unique data on influencers and brands. Inflr Coin plays a key role within the Inflr ecosystem and is designed to balance the interests of all token owners, creating incentives for everyone to actively participate in the token economy.
With INFLR, you will be able to access various services and perks within the Inflr Platform and on various third-party applications that will be developed using the Inflr API. Inflr is focused on creating digital marketing solutions using the latest technology for micro-influencers.
We believe that all micro-influencers should have the opportunity to participate in an exchange that stimulates the creation of high-quality advertising content and allows digital influencers to be compensated for the true value of their influence. Inflr has created the first platform that connects advertisers to influencers within a marketplace using blockchain technology. With Inflr, advertisers can promote their products and services using the influence of social network users.
On the Inflr platform, influencers and advertisers will have access to a safe and user-friendly environment. The following is an explanation of how the user can be determined.
In order to register on the platform, the influencers must have at least 10,000 thousand followers in a social network and be approved by an internal Inflr audit that will analyze if the profile and its contents are in accordance with the rules of conduct and guidelines of the platform.
Once the influencer registers on the platform, Inflr analyzes the influence of each social media profile, taking into account both its publications and audience. The Inflr Score of each influencer is determined from the publications analyzed, and is constantly re-calculated, always aiming to amplify and improve the performance of each individual user. The Inflr Score also determines the remuneration for creating posts, photo and video content, and for other activities, both in their social channels and in the proprietary channels of advertisers.
Inflr also allows influencers to receive a briefing from advertisers on the content they will create, then send it to the advertiser for approval without leaving the platform environment.
Once approval is received from the advertiser, the influencer publishes the content.After the post’s the minimum period of permanence has passed, the advertiser is automatically charged.
Influencers may choose to be compensated with local currency or Inflr Coin. If the influencer chooses to redeem their payment in local currency, payment will be made within 48 hours. Payments redeemed as Inflr Coin will be immediately processed, creating an extra incentive for the use of Inflr Coin.for the use of Inflr Coin.
Inflr provides advertisers a complete profile and analysis of the engagement of influencers in their social networks, as well as the impact and coverage of their audience, facilitating their selection of influencers. The platform has a simple and intuitive navigation system for building a campaign, from content approval to reporting and analysis.
Advertisers will be able to do a complete search of influencers, by gender, location, behavior, social networks, and post value, among other criteria.
Through an intuitive interface, advertisers will be able to create campaigns with customizable format and content, with their preferred social networks and forms of remuneration (money or barter/exchange).
The platform has several payment methods: credit card, bank transfer, Paypal, InflrCoin and the post-paid model.
The Platform provides comprehensive, easy-to-understand analytics reporting with all the metrics needed to analyze campaign effectiveness, profitability, and enhancement possibilities.
“Proof-of-Influence” is an algorithm that uses machine learning to analyze the big data extracted from influencers social networks to identify their followers and the main subjects that they cover and produce an Inflr ScoreTM, which measures the reach or level of engagement of the influencer.
One of the biggest challenges of influence marketing is determining a coherent value for influencer remuneration that matches their actual engagement in social networks.Inflr Score is a number from 0 to 100 that represents the proven engagement of an influencer with his/her followers. This score is used to assign a monetary value to the posts of the influencer on each social network.
Inflr categorizes influencers using artificial intelligence, which identifies the main subjects of posts, photos, and videos, (such as “applying makeup” or “playing football,”) and can even analyze the emotional context of a post by detecting facial expressions in images. The algorithm also helps identify potentially unsafe or inappropriate content in images and videos.
The makeup of an influencer’s audience in their social networks is identified using a machine learning algorithm, which analyzes videos, photos, posts, and profiles of followers. Faces in pictures and videos are analyzed to determine attributes such as gender, age group, and ethnicity. The geographical location of an influencer’s audience is determined via geolocation obtained from followers who interact with the posts generated by the campaigns within the platform.
In order to formalize the contract between the brand and the influencer, it is necessary that many legal aspects are defined, such as: the delimitation of services and contents, remuneration and payment, image and intellectual property rights, and the obligation to comply of the applicable legislation (i.e. the Code of Consumer Protection and the Code of Advertising Self-Regulation).
The development and fulfillment of all these details for the implementation of each influencer campaign is a time-consuming and costly process.On the Inflr Platform, all these formal aspects are considered in the creation of automated smart contracts.Smart contract is dynamically generated by Inflr’s blockchain at the start of the campaign and is executed once all parties have approved and signed.
A smart contract will clearly indicate how content should be published by the influencer on social media (the express mention of the brand, use of certain expressions that define the brand, clothes, accessories, etc.), the extent of the content (maximum number of characters, video time, etc.) and the schedule of publications.
After the deadline designated in the smart contract for the brand and influencer to complete their respective tasks, an automatic process is initiated to verify that all aspects of the contract have been fulfilled by both parties. This occurs through the “Proof-of-Influence” algorithm that is executed by the “miners.”
The value of the reach and visibility of the influencer is calculated by the algorithm of “Proof-of-Influence.” Therefore, after a positive verification of the execution of the smart contract, the payment is authorized. The payment to the influencer may be currency, exchange, or Inflr Coin.
Inflr API will be publicly available for developers to create applications based on the influence of their users, to offer Inflr Coin as a method of payment or reward.
Attention. There is a risk that unverified members are not actually members of the team
Very commercial viable product. Extremely tough market to break through, but the use of transparent smart contracts between influencers on the platform and brands may be a game changer.
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