TECHNICAL INFO
PROOF-OF-INFLUENCE ALGORITHM
“Proof-of-Influence” is an algorithm that uses machine learning to analyze the big data extracted from influencers social networks to identify their followers and the main subjects that they cover and produce an Inflr ScoreTM, which measures the reach or level of engagement of the influencer.
Inflr Score
One of the biggest challenges of influence marketing is determining a coherent value for influencer remuneration that matches their actual engagement in social networks.
Inflr Score is a number from 0 to 100 that represents the proven engagement of an influencer with his/her followers. This score is used to assign a monetary value to the posts of the influencer on each social network.
Content Identification
Inflr categorizes influencers using artificial intelligence, which identifies the main subjects of posts, photos, and videos, (such as “applying makeup” or “playing football,”) and can even analyze the emotional context of a post by detecting facial expressions in images. The algorithm also helps identify potentially unsafe or inappropriate content in images and videos.
Audience Identification
The makeup of an influencer’s audience in their social networks is identified using a machine learning algorithm, which analyzes videos, photos, posts, and profiles of followers. Faces in pictures and videos are analyzed to determine attributes such as gender, age group, and ethnicity. The geographical location of an influencer’s audience is determined via geolocation obtained from followers who interact with the posts generated by the campaigns within the platform.
SMART CONTRACTS
In order to formalize the contract between the brand and the influencer, it is necessary that many legal aspects are defined, such as: the delimitation of services and contents, remuneration and payment, image and intellectual property rights, and the obligation to comply of the applicable legislation (i.e. the Code of Consumer Protection and the Code of Advertising Self-Regulation).
The development and fulfillment of all these details for the implementation of each influencer campaign is a time-consuming and costly process.
On the Inflr Platform, all these formal aspects are considered in the creation of automated smart contracts.
Smart contract is dynamically generated by Inflr’s blockchain at the start of the campaign and is executed once all parties have approved and signed.
Delimitation of services
A smart contract will clearly indicate how content should be published by the influencer on social media (the express mention of the brand, use of certain expressions that define the brand, clothes, accessories, etc.), the extent of the content (maximum number of characters, video time, etc.) and the schedule of publications.
Verification of services
After the deadline designated in the smart contract for the brand and influencer to complete their respective tasks, an automatic process is initiated to verify that all aspects of the contract have been fulfilled by both parties. This occurs through the “Proof-of-Influence” algorithm that is executed by the “miners.”
Payment
The value of the reach and visibility of the influencer is calculated by the algorithm of “Proof-of-Influence.” Therefore, after a positive verification of the execution of the smart contract, the payment is authorized. The payment to the influencer may be currency, exchange, or Inflr Coin.
API
Inflr API will be publicly available for developers to create applications based on the influence of their users, to offer Inflr Coin as a method of payment or reward.
