Inflr

Inflr

Created using Figma
Created using Figma

最后更新

2018年8月13日

Inflr平台是数字影响者市场的扩散性质的结果。为了促进市场参与者之间的联系和关系,Inflr可以作为代理商的工具,以更好地识别和指导新兴的影响者。 Inflr被称为“促进者”,因为它通过复杂和必要的商业可行性计算实现自动货币化。
Phase #1 - Pre-sale
8月, 2018
11月, 2018
100% 完成
募集资金 - 无数据
past
令牌详细信息
断续器
INFLR
接受的货币
ETH
公司详情
注册国家
Cayman Islands
额外细节
MVP /原型
平台
Ethereum
白名单
, 从 Jul 1, 2018 直到 Oct 1, 2018
KYC
分类
平台, 媒体

关于 Inflr

Inflr是第一个基于区块链的平台,通过“影响力证明”算法将广告商与影响者联系起来。 INFLR是一种影响经济的加密货币,设计用于Inflr平台和Inflr网络。 INFLR是一种ERC20标准令牌实用程序,它将使令牌所有者能够访问Inflr平台,其中包含有关影响者和品牌的众多功能和独特数据。 Inflr Coin在Inflr生态系统中发挥着关键作用,旨在平衡所有代币所有者的利益,为每个人积极参与代币经济创造激励。

使用INFLR,您将能够访问Inflr平台内以及将使用Inflr API开发的各种第三方应用程序中的各种服务和权限。 Inflr致力于利用最新技术为微影响者创建数字营销解决方案。

我们相信所有微观影响者都应该有机会参与促进高质量广告内容创作的交流,并让数字影响者能够获得影响力的真正价值。 Inflr创建了第一个使用区块链技术将广告商与市场中的影响者联系起来的平台。借助Inflr,广告客户可以利用社交网络用户的影响推广其产品和服务。

 

特征

INFLR PLATFORM FEATURES


On the Inflr platform, influencers and advertisers will have access to a safe and user-friendly environment. The following is an explanation of how the user can be determined.

FOR INFLUENCERS


In order to register on the platform, the influencers must have at least 10,000 thousand followers in a social network and be approved by an internal Inflr audit that will analyze if the profile and its contents are in accordance with the rules of conduct and guidelines of the platform.


Once the influencer registers on the platform, Inflr analyzes the influence of each social media profile, taking into account both its publications and audience. The Inflr Score of each influencer is determined from the publications analyzed, and is constantly re-calculated, always aiming to amplify and improve the performance of each individual user. The Inflr Score also determines the remuneration for creating posts, photo and video content, and for other activities, both in their social channels and in the proprietary channels of advertisers.

Ease of communication

Inflr also allows influencers to receive a briefing from advertisers on the content they will create, then send it to the advertiser for approval without leaving the platform environment.

Publications Control

Once approval is received from the advertiser, the influencer publishes the content.
After the post’s the minimum period of permanence has passed, the advertiser is automatically charged.

Remuneration for influencers

Influencers may choose to be compensated with local currency or Inflr Coin. If the influencer chooses to redeem their payment in local currency, payment will be made within 48 hours. Payments redeemed as Inflr Coin will be immediately processed, creating an extra incentive for the use of Inflr Coin.for the use of Inflr Coin.

FOR ADVERTISERS

Inflr provides advertisers a complete profile and analysis of the engagement of influencers in their social networks, as well as the impact and coverage of their audience, facilitating their selection of influencers. The platform has a simple and intuitive navigation system for building a campaign, from content approval to reporting and analysis.

Search for Influencers

Advertisers will be able to do a complete search of influencers, by gender, location, behavior, social networks, and post value, among other criteria.

Campaign Creation

Through an intuitive interface, advertisers will be able to create campaigns with customizable format and content, with their preferred social networks and forms of remuneration (money or barter/exchange).

Payments and Security

The platform has several payment methods: credit card, bank transfer, Paypal, InflrCoin and the post-paid model.

Reports

The Platform provides comprehensive, easy-to-understand analytics reporting with all the metrics needed to analyze campaign effectiveness, profitability, and enhancement possibilities.

技术信息

TECHNICAL INFO

 

PROOF-OF-INFLUENCE ALGORITHM

“Proof-of-Influence” is an algorithm that uses machine learning to analyze the big data extracted from influencers social networks to identify their followers and the main subjects that they cover and produce an Inflr ScoreTM, which measures the reach or level of engagement of the influencer.

Inflr Score

One of the biggest challenges of influence marketing is determining a coherent value for influencer remuneration that matches their actual engagement in social networks.
Inflr Score is a number from 0 to 100 that represents the proven engagement of an influencer with his/her followers. This score is used to assign a monetary value to the posts of the influencer on each social network.

Content Identification

Inflr categorizes influencers using artificial intelligence, which identifies the main subjects of posts, photos, and videos, (such as “applying makeup” or “playing football,”) and can even analyze the emotional context of a post by detecting facial expressions in images. The algorithm also helps identify potentially unsafe or inappropriate content in images and videos.

Audience Identification

The makeup of an influencer’s audience in their social networks is identified using a machine learning algorithm, which analyzes videos, photos, posts, and profiles of followers. Faces in pictures and videos are analyzed to determine attributes such as gender, age group, and ethnicity. The geographical location of an influencer’s audience is determined via geolocation obtained from followers who interact with the posts generated by the campaigns within the platform.

SMART CONTRACTS

In order to formalize the contract between the brand and the influencer, it is necessary that many legal aspects are defined, such as: the delimitation of services and contents, remuneration and payment, image and intellectual property rights, and the obligation to comply of the applicable legislation (i.e. the Code of Consumer Protection and the Code of Advertising Self-Regulation).

The development and fulfillment of all these details for the implementation of each influencer campaign is a time-consuming and costly process.
On the Inflr Platform, all these formal aspects are considered in the creation of automated smart contracts.

Smart contract is dynamically generated by Inflr’s blockchain at the start of the campaign and is executed once all parties have approved and signed.

Delimitation of services

A smart contract will clearly indicate how content should be published by the influencer on social media (the express mention of the brand, use of certain expressions that define the brand, clothes, accessories, etc.), the extent of the content (maximum number of characters, video time, etc.) and the schedule of publications.

 

Verification of services

After the deadline designated in the smart contract for the brand and influencer to complete their respective tasks, an automatic process is initiated to verify that all aspects of the contract have been fulfilled by both parties. This occurs through the “Proof-of-Influence” algorithm that is executed by the “miners.”

 

Payment

The value of the reach and visibility of the influencer is calculated by the algorithm of “Proof-of-Influence.” Therefore, after a positive verification of the execution of the smart contract, the payment is authorized. The payment to the influencer may be currency, exchange, or Inflr Coin.

API

Inflr API will be publicly available for developers to create applications based on the influence of their users, to offer Inflr Coin as a method of payment or reward.

%name%Roadmap

  • 2015

  • Vinta company starts Inflr platform development
  • 2016

  • Beginning of Inflr development with internal team
  • 2017

  • Launch of Inflr MVP for partner advertising agencies
  • 2018

  • Beta version of platform developed, fully functional and with limited access for some customers to test
    Inflr Version 1.0 released in Brazilian market
  • 阅读更多
  • 2019

  • Development of token integration and smart contracts on the Inflr platform begins
    Release of native apps on iOS and Android
    Completion of token and smart contract integration
    Creation of the office in the United States and expansion of services to the North American market
    Development of new functionalities on Inflr
  • 2020

  • Construction of the 1st Inflr Hub in Sao Paulo, Brazil begins
    Development of new functionalities on Inflr
  • 2021

  • Construction of the office in England
    Inflr Platform expands services globally
    Development of new functionalities on Inflr
    Construction of new Inflr Hub in United States
  • 2022

  • Construction of the office in Japan
    Development of new functionalities on Inflr.
    Construction of new Inflr Hub in England
    Construction of Inflr new Hub in Japan

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Inflr 球队

验证 47%

注意。未经证实的成员实际上可能不是团队成员

Tiago Mateus
Co-founder
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Bruno Niro
Co-founder
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Thiago Cavalcante
Co-founder
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Felipe Bolonhani
Senior Developer
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Jessica Tate
Social Media
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Deborah Ramiris
Art Director
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Cassiano Psomas
Senior Designer
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Lucas Freitas
Business Intelligence
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Ricardo Oliveira
Blockchain Developer
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André Feijó Meirelle...
Blockchain Developer
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Renan Kruger
Blockchain Developer
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Juliano Lazzarotto
Blockchain Business Developer
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Artur Nista
Blockchain Developer
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João Teló
Blockchain Developer
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Fabio Moura
Legal Counsel
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Francisco Lobo
Legal Counsel
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Pablo Nain
Financial and Tax Law
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顾问

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注意。未经证实的成员实际上可能不是团队成员

Marcos de Carvalho P...
Advisor
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Thiago Gil
Advisor
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Vincenzo Richy
Advisor
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Patrick Maia
Advisor
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Thiago Volpi
Advisor
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前成员

Guilherme Gomides
Head of Development

Inflr 面试

Tiago Mateus
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
I'm co-founder of Inflr.
Bruno Niro
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
Co founder
Thiago Cavalcante
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
...
Felipe Bolonhani
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
I'm Senior Developer! Incredible platform
Jessica Tate
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
Digital analyst responsible for social network and interections with public.
Deborah Ramiris
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
I believe in project and i do my best!
André Feijó Meirelles
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
Technology consultant and smart contracts implementation
Juliano Lazzarotto
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
Its gonna change the way the digital market is done, influencers are the new trend and they are in need of some platform to help from the beginner to pro, inflr is a tool that will serve this purpose and help the advertisers to expand with lower costs.

Inflr 最新消息

3.98
stable
5.0 2
ICO 轮廓 视力 活动 潜在 产品 球队

%name%Reviews

Jeremy Khoo
Group CEO | Blockchain Entrepreneur | VeChain ICO Partner | Fund Partner | Exchange Founder |

Very commercial viable product. Extremely tough market to break through, but the use of transparent smart contracts between influencers on the platform and brands may be a game changer.

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