With almost 20% YoY growth, the global mobile gaming market remains the stand out segment of the overall gaming market which itself is forecast to grow at a 3 year CAGR of 9.4% to $142bn. The main drivers behind this are increasing smartphone adoption, improving mobile internet connectivity and the ever growing number of high quality mobile games. Mobile as the largest source of gaming revenue has paved the way for a new array of business models and integrated payment solutions ranging from subscriptions fee, pay-per-play, in-app purchase (IAP), royalty to premium account, upgrade remunerations and - most importantly - advertising in app (ADV). Within this framework the free-to-play mode, with revenue derived from ADV and the sale of digital goods, has emerged as the dominant model. Supercell, the maker of mobile games Clash Royale™ and Clash of Clans™, generated $2.3 billion in sales in 2016, all coming from Players purchasing digital goods to compete with each other.
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