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Las altas tarifas para los anunciantes son causadas por una larga cadena de valor que involucra a una variedad de intermediarios con una participación relativamente alta en el marcado.
Los compradores de medios pueden obtener sobornos de las plataformas publicitarias con el dinero de sus clientes y guardar la diferencia sin que nadie lo sepa. Estos descuentos publicitarios perjudican a los anunciantes, mientras que el intermediario se beneficia de & hellip; miles de millones de dólares al año.
Al menos el 50% de todos los ingresos por publicidad digital se pierde en el ecosistema de compra de anuncios antes de que llegue a los editores. A pesar de que controlan la audiencia a la que todos quieren acceso, los editores & rsquo; Las manos están atadas.
El costo global del fraude publicitario alcanzará los 50 mil millones en los próximos 10 años. & nbsp; Las tácticas engañosas, como las granjas de clics y la acumulación de anuncios, queman miles de millones de anunciantes y rsquo; presupuestos Los intermediarios que controlan el proceso de compra de anuncios son los únicos con los datos para auditarlos. & Nbsp; La cantidad de ingresos publicitarios globales desperdiciados en tráfico fraudulento, o clics generados automáticamente por bots, alcanzó los $ 16,4 mil millones en 2017, según un estudio reciente encargado por WPP y & nbsp; citado & nbsp; por & nbsp; Business Insider.
Los ecosistemas actuales de compra de anuncios toman al menos el 30-60% de los ingresos generados y algunas plataformas ni siquiera revelan cuánto comparten con los editores.
& nbsp;
“A good reputation is more valuable than money.”
In blockchain system, no third party is involved, as all transactions must be made publicly and transparently, thus various services can be provided.
Storing the history of advertising offers and rewards
Opportunity to see a full-fledged advertising campaign from different points in different agencies
Prevention of unfair competition and underpricing of offers
Rating of advertising agencies basing on the amount and accuracy of reward payouts
The history of user activity in the blockchain system
User’s priorities for rewards
The ability to offer selected priority advertising campaigns to super users based on smart contracts
Reputation tracking system will help to detect and disclose fraudsters and to protect the advertisers’ money
Participation and interaction with other users in our platform will require usage of our Ethereum-based ERC20 token CryptoAds.
Advertisers create ad content and media resources to be offered to their target audiences. In exchange for ad space, the Advertisers offer payment in the form of tokens to Publishers. The Advertisers can specify where and how their ads should be delivered, and how much they are willing to pay.
Publishers agree to display the content produced by the Advertisers on their websites in exchange for token payments. The Publishers can specify criteria for advertisements that they are willing to display, including rates per click and per impression, ad type and genre, price range, duration of display time, etc.
The platform provides bandwidth and compute capacity to verify the legitimacy of clicks and impressions in exchange for a percentage of the token payments. Collectively, the Platform serves as a decentralized referee of the transactions between Advertisers and Publishers.
Consumers get digital content and rewards from Publishers.
Advertisers get direct attention and engagement from Consumers, experience lower advertising costs and have greater control over their content. Publishers get higher transactional revenue from Advertisers omitting intermediaries with their high margins and non-transparent pricing.
CryptoAds Marketplace taps on the B2B market sectors of Native Online Advertisement (estimated at $36Bn by 2021), Online Research (~$40Bn market size), and Big Data analytics ($232Bn market size) with imminent blockchain-driven disruption.
With modest 1% fee, CryptoAds Marketplace will collect over 220 million dollars in fees per year, if we can capture only 10% of global digital advertisement spending.
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Verificado 0%
Atención. Existe el riesgo de que los miembros no verificados no sean realmente miembros del equipo
Verificado 0%
Atención. Existe el riesgo de que los miembros no verificados no sean realmente miembros del equipo
At the heart of this project is a platform that facilitates the placement of advertising in diverse advertising spaces.
Project advantages:
Project challenges:
Project strong sides: interesting idea of reputation-managed online advertisement plaftform; price on advertisement campaigns less currently average on market; direct way from advertiser to target audience.
Project weak sides: no clear marketing strategy, no business plan, ambitious sales plans without any basis, lacoons in project team, long way from ICO to final release.
So our position is negative.
If you’re looking for a new platform that is ideal for advertising and runs on blockchain technology, then CryptoAds is for you. It protects the advertisers from fraud and helps to produce more revenue since the middle man is effectively cut out.
