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Les honoraires des annonceurs sont générés par une longue chaîne de valeur impliquant un grand nombre d'intermédiaires dont la part de marché est relativement élevée.
Les acheteurs de médias peuvent obtenir des pots-de-vin des plateformes publicitaires avec l'argent de leurs clients et empocher la différence à leur insu. Ces remises publicitaires nuisent aux annonceurs tandis que les intermédiaires gagnent & hellip; Des milliards de dollars par an.
Au moins 50% de tous les revenus publicitaires numériques sont perdus dans l'écosystème de l'achat publicitaire avant d'atteindre les éditeurs. Même s'ils contrôlent le public auquel tout le monde veut accéder, les éditeurs les mains sont liées.
Le coût global de la fraude publicitaire atteindra 50 milliards dans les 10 prochaines années. & nbsp; Des tactiques trompeuses telles que les fermes de clic et la superposition de publicités brûlent des milliards d'annonces dans les annonceurs. les budgets. Les intermédiaires qui contrôlent le processus d’achat d’annonces sont les seuls à pouvoir auditer les données. & Nbsp; Selon une nouvelle étude, le montant total des revenus publicitaires générés par le trafic frauduleux, ou le nombre de clics générés automatiquement par des robots, a atteint 16,4 milliards de dollars. commandé par WPP et & nbsp; cité & nbsp; par & nbsp; Business Insider.
Les écosystèmes d’achat d’annonces actuels génèrent au moins 30 à 60% des revenus générés et certaines plates-formes ne divulguent même pas combien elles partagent avec les éditeurs.
& nbsp;
“A good reputation is more valuable than money.”
In blockchain system, no third party is involved, as all transactions must be made publicly and transparently, thus various services can be provided.
Storing the history of advertising offers and rewards
Opportunity to see a full-fledged advertising campaign from different points in different agencies
Prevention of unfair competition and underpricing of offers
Rating of advertising agencies basing on the amount and accuracy of reward payouts
The history of user activity in the blockchain system
User’s priorities for rewards
The ability to offer selected priority advertising campaigns to super users based on smart contracts
Reputation tracking system will help to detect and disclose fraudsters and to protect the advertisers’ money
Participation and interaction with other users in our platform will require usage of our Ethereum-based ERC20 token CryptoAds.
Advertisers create ad content and media resources to be offered to their target audiences. In exchange for ad space, the Advertisers offer payment in the form of tokens to Publishers. The Advertisers can specify where and how their ads should be delivered, and how much they are willing to pay.
Publishers agree to display the content produced by the Advertisers on their websites in exchange for token payments. The Publishers can specify criteria for advertisements that they are willing to display, including rates per click and per impression, ad type and genre, price range, duration of display time, etc.
The platform provides bandwidth and compute capacity to verify the legitimacy of clicks and impressions in exchange for a percentage of the token payments. Collectively, the Platform serves as a decentralized referee of the transactions between Advertisers and Publishers.
Consumers get digital content and rewards from Publishers.
Advertisers get direct attention and engagement from Consumers, experience lower advertising costs and have greater control over their content. Publishers get higher transactional revenue from Advertisers omitting intermediaries with their high margins and non-transparent pricing.
CryptoAds Marketplace taps on the B2B market sectors of Native Online Advertisement (estimated at $36Bn by 2021), Online Research (~$40Bn market size), and Big Data analytics ($232Bn market size) with imminent blockchain-driven disruption.
With modest 1% fee, CryptoAds Marketplace will collect over 220 million dollars in fees per year, if we can capture only 10% of global digital advertisement spending.
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Vérifié 0%
Attention. Il y a un risque que les membres non vérifiés ne soient pas réellement membres de l'équipe
Vérifié 0%
Attention. Il y a un risque que les membres non vérifiés ne soient pas réellement membres de l'équipe
At the heart of this project is a platform that facilitates the placement of advertising in diverse advertising spaces.
Project advantages:
Project challenges:
Project strong sides: interesting idea of reputation-managed online advertisement plaftform; price on advertisement campaigns less currently average on market; direct way from advertiser to target audience.
Project weak sides: no clear marketing strategy, no business plan, ambitious sales plans without any basis, lacoons in project team, long way from ICO to final release.
So our position is negative.
If you’re looking for a new platform that is ideal for advertising and runs on blockchain technology, then CryptoAds is for you. It protects the advertisers from fraud and helps to produce more revenue since the middle man is effectively cut out.
