提升
发布ICO
硬币
Calendar
加密事件
新闻
DeFi
NFT
WEB3
Games
趋势
-
ZH
English Русский Deutsch Español French Italian Portugues Indonesian Turkish Dutch العَرَبِيَّة বাংলা 中文(简体) 한국 हिन्दी 日本語
- 签到
Tokpie
P2B
P2B
Tokpie
P2B
Tokpie
Livecoin
Livecoin
Livecoin
Livecoin
Uniswap (v3)
Bamboo Relay
Coinplace
Vindax
P2B
Coinplace
广告商的高额费用是由长期价值链引起的，涉及各种中介机构，而且这些中介机构在商标中的份额相对较高。
媒体买家可以通过他们客户的钱从广告平台获得回扣，并在没有人知道的情况下获得差异。这些广告回扣损害了广告客户，而中间人则获利了！每年数十亿美元。
在广告购买生态系统到达发布商之前，至少有50％的数字广告收入会丢失。即使他们控制着每个人都希望访问的受众，发布商＆rsquo;双手并列。
在未来10年内，广告欺诈的全球成本将达到500亿美元。点击农场和广告堆叠等欺骗性策略正在为广告客户带来数十亿美元的损失。预算。控制广告购买流程的中间人是唯一拥有审核数据的人。根据一项新的研究，2017年欺诈流量或机器人自动生成的点击浪费的全球广告收入金额达到了164亿美元。通过WPP和＆NBSP委托; 引功能由＆NBSP; Business Insider。
目前的广告购买生态系统至少占收入的30-60％，有些平台甚至不会透露他们与发布商分享的数量。
＆NBSP;
“A good reputation is more valuable than money.”
In blockchain system, no third party is involved, as all transactions must be made publicly and transparently, thus various services can be provided.
Storing the history of advertising offers and rewards
Opportunity to see a full-fledged advertising campaign from different points in different agencies
Prevention of unfair competition and underpricing of offers
Rating of advertising agencies basing on the amount and accuracy of reward payouts
The history of user activity in the blockchain system
User’s priorities for rewards
The ability to offer selected priority advertising campaigns to super users based on smart contracts
Reputation tracking system will help to detect and disclose fraudsters and to protect the advertisers’ money
Participation and interaction with other users in our platform will require usage of our Ethereum-based ERC20 token CryptoAds.
Advertisers create ad content and media resources to be offered to their target audiences. In exchange for ad space, the Advertisers offer payment in the form of tokens to Publishers. The Advertisers can specify where and how their ads should be delivered, and how much they are willing to pay.
Publishers agree to display the content produced by the Advertisers on their websites in exchange for token payments. The Publishers can specify criteria for advertisements that they are willing to display, including rates per click and per impression, ad type and genre, price range, duration of display time, etc.
The platform provides bandwidth and compute capacity to verify the legitimacy of clicks and impressions in exchange for a percentage of the token payments. Collectively, the Platform serves as a decentralized referee of the transactions between Advertisers and Publishers.
Consumers get digital content and rewards from Publishers.
Advertisers get direct attention and engagement from Consumers, experience lower advertising costs and have greater control over their content. Publishers get higher transactional revenue from Advertisers omitting intermediaries with their high margins and non-transparent pricing.
CryptoAds Marketplace taps on the B2B market sectors of Native Online Advertisement (estimated at $36Bn by 2021), Online Research (~$40Bn market size), and Big Data analytics ($232Bn market size) with imminent blockchain-driven disruption.
With modest 1% fee, CryptoAds Marketplace will collect over 220 million dollars in fees per year, if we can capture only 10% of global digital advertisement spending.
2012
2013
2018
验证 0%
注意。未经证实的成员实际上可能不是团队成员
At the heart of this project is a platform that facilitates the placement of advertising in diverse advertising spaces.
Project advantages:
Project challenges:
Project strong sides: interesting idea of reputation-managed online advertisement plaftform; price on advertisement campaigns less currently average on market; direct way from advertiser to target audience.
Project weak sides: no clear marketing strategy, no business plan, ambitious sales plans without any basis, lacoons in project team, long way from ICO to final release.
So our position is negative.
If you’re looking for a new platform that is ideal for advertising and runs on blockchain technology, then CryptoAds is for you. It protects the advertisers from fraud and helps to produce more revenue since the middle man is effectively cut out.
