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High fees for Advertisers are caused by long value chain involving a variety of intermediaries with a relatively high share in the markup.
Media buyers can get kickbacks from ad platforms with their client’s money and pocket the difference without anyone ever knowing. These ad rebates hurt advertisers while the middleman profits… billions of dollars a year.
At least 50% of all digital ad revenue is lost in the ad buying ecosystem before it reaches the publishers. Even though they control the audience everyone wants access to, the publishers’ hands are tied.
The global cost of ad fraud will reach 50 billion in the next 10 years. Deceptive tactics such as click farms and ad stacking are burning billions in advertisers’ budgets. The middlemen who control the ad buying process are the only ones with the data to audit it. The amount of global advertising revenue wasted on fraudulent traffic, or clicks automatically generated by bots, reached $16.4 billion in 2017, according to a new study commissioned by WPP and cited by Business Insider.
Current ad-buying ecosystems take at least 30-60% of revenue generated and some platforms don’t even disclose how much they share with publishers.
The blockchain allows us to create a more secure ad platform that’s better for both advertisers and publishers.
In-house developed multi-level fraud prevention system protects against bot traffic and fraud. In the today’s ad market, even large corporations sometimes can’t prevent fraud, because they can’t guarantee users a public loyalty confirmation. They use cookies, or SDK, but can’t guarantee that this user will stay out of fraud.
“A good reputation is more valuable than money.”
In blockchain system, no third party is involved, as all transactions must be made publicly and transparently, thus various services can be provided.
Storing the history of advertising offers and rewards
Opportunity to see a full-fledged advertising campaign from different points in different agencies
Prevention of unfair competition and underpricing of offers
Rating of advertising agencies basing on the amount and accuracy of reward payouts
The history of user activity in the blockchain system
User’s priorities for rewards
The ability to offer selected priority advertising campaigns to super users based on smart contracts
Reputation tracking system will help to detect and disclose fraudsters and to protect the advertisers’ money
Participation and interaction with other users in our platform will require usage of our Ethereum-based ERC20 token CryptoAds.
Advertisers create ad content and media resources to be offered to their target audiences. In exchange for ad space, the Advertisers offer payment in the form of tokens to Publishers. The Advertisers can specify where and how their ads should be delivered, and how much they are willing to pay.
Publishers agree to display the content produced by the Advertisers on their websites in exchange for token payments. The Publishers can specify criteria for advertisements that they are willing to display, including rates per click and per impression, ad type and genre, price range, duration of display time, etc.
The platform provides bandwidth and compute capacity to verify the legitimacy of clicks and impressions in exchange for a percentage of the token payments. Collectively, the Platform serves as a decentralized referee of the transactions between Advertisers and Publishers.
Consumers get digital content and rewards from Publishers.
Advertisers get direct attention and engagement from Consumers, experience lower advertising costs and have greater control over their content. Publishers get higher transactional revenue from Advertisers omitting intermediaries with their high margins and non-transparent pricing.
CryptoAds Marketplace taps on the B2B market sectors of Native Online Advertisement (estimated at $36Bn by 2021), Online Research (~$40Bn market size), and Big Data analytics ($232Bn market size) with imminent blockchain-driven disruption.
With modest 1% fee, CryptoAds Marketplace will collect over 220 million dollars in fees per year, if we can capture only 10% of global digital advertisement spending.
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Verified 0%
Attention. There is a risk that unverified members are not actually members of the team
Verified 0%
Attention. There is a risk that unverified members are not actually members of the team
At the heart of this project is a platform that facilitates the placement of advertising in diverse advertising spaces.
Project advantages:
Project challenges:
Project strong sides: interesting idea of reputation-managed online advertisement plaftform; price on advertisement campaigns less currently average on market; direct way from advertiser to target audience.
Project weak sides: no clear marketing strategy, no business plan, ambitious sales plans without any basis, lacoons in project team, long way from ICO to final release.
So our position is negative.
If you’re looking for a new platform that is ideal for advertising and runs on blockchain technology, then CryptoAds is for you. It protects the advertisers from fraud and helps to produce more revenue since the middle man is effectively cut out.
