The platform is set up to earn revenue for itself — there are 15 sources of revenue built in. However, the system is also set up to share 11 of these income streams with users. The LUC is the unit of exchange.
1. Subscriptions to the streamer’s channel. All users can watch any broadcast for free and with no limitations. But additional privileges are available for those who subscribe to the channel (e.g. writing in to the chat, use of chat icons, prizes during tournaments). The platform shares this revenue with the streamer.
2. Donations Viewers transfer tokens to the streamer to demonstrate support, or for the streamer to read out special messages from them. The platform charges a small commission and the rest of the revenue goes to the streamer.
3. Totalizator of eSports events Viewers can place bets with LUC tokens during streams of eSports events. No third party (e.g. a bookmaker) is required. The platform charges a commission on these bets.
4. Assigning a task to the streamer This is one of the unique features of the platform, as it allows viewers to design the content of the stream. Viewers can vote with LUC for the streamer to undertake certain tasks (e.g. move to a different difficulty level, change the game, etc). Revenue is shared with the streamer.
5. Tasks from the streamer to users Streamers can assign tasks to viewers, who then earn LUC tokens. The platform charges a small commission.
6. Creating content on the platform This is for tournaments. Viewers can vote with tokens for the format they want for the tournament. Revenue is shared with tournament organizers and streamers who develop special content according to the criteria set by viewers.
7. Promotion of the broadcasts of a favorite streamer Viewers can vote with their LUC to promote their favorite streamer to a higher spot on the main page and elsewhere. Revenue goes to the platform, but users who are active with their votes share in the distribution of tokens bought back from the open market.
8. Betting and gambling Various bookmakers are integrated into the platform. Viewers can place bets on several bookmaker websites simultaneously, without having to move from the Play2Live website. Bets are places in LUC. Revenue is shared with the bookmakers.
9. Purchasing of games at partner services Play2Live enters into agreements with suppliers of games that are streamed on the platform, who agree to accept payment in LUC. Revenue is shared with the suppliers.
10. Duels between players Viewers watching a stream can challenge each other to duels on the game, using LUC to bet against others. Viewers are redirected to partner sites where they can play the game face to face. Revenue is shared with these partner sites.
11. Marketplace with prizes from advertisers Advertiser provide prizes and gifts to Play2Live. These prizes are made available to streamers to distribute during their broadcasts, in exchange for promotion of the advertisers.
12. Premium subscriptions Viewers with premium subscriptions enjoy special privileges (e.g. gifts from publishers, access to exclusive broadcasts, special recognition on the Play2Live platform). Revenue is shared with streamers.
13. Advertising Pre-roll, mid-roll and post-roll commercials can be run during streamer broadcasts. Banners and branding on streamer sites can be set up. The platform allows for comprehensive marketing campaigns, and provides a transparent performance tracking system. Revenue is shared with streamers. Viewers can support the streamer by watching the advertising, and earn LUC for doing this.
14. Sale of badges of rank on the platform Emoticons, chat badges and other distinctive features for users are available in the chat during streams. Revenue is shared with streamers.
15. P2P CDN Users can share their computer resources with others in return for LUC. This is direct revenue for users.
