MEDIA Protocol disintermediates the relationship between content publishers and consumers by creating a direct economy for the exchange of content, data, and incentives, including financial incentives. MEDIA Protocol enables publishers, brands and content creators to deliver the most relevant content in pursuit of a more transparent, efficient and enjoyable online experience.
Today, content distribution is inefficient and mediated through social platforms and search engines that control large audiences. These content distribution platforms harvest huge amounts of valuable engagement and preference data from content consumers, but offer creators and publishers little in return. MEDIA Protocol enables the exchange of value between these actors for mutual benefit. The economic function of the protocol is designed to create a direct channel for publishers to promote content through balanced consumption incentives directly to consumers, for consumers to pay directly for gated content, and to spend tokens rewarding favoured content creators and publishers. The protocol is designed to support an ecosystem of localised and community-centric content distribution apps that cannot currently overcome the economies of scale perpetuated by incumbent platforms.
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Even without the recent disclosures of social media data abuse it would have been hard to disagree with MEDIA Protocol’s interpretation that no middlemen are needed in the transfer of data, content and reward.
As the depth and reach of those scandals become wider known, the need to change the present system will become self-evident to even the most die-hard Facebook fan.
The question remains though, who will be the driver of that change? MEDIA Protocol have a clear vision of what is needed and appear to have positioned themselves in a unique position where there are no direct competitors to them taking on that mantle. While the likes of POET and even STEEM may have some overlap on the content side, it is perhaps the Brave platform and their BAT token who are the nearest in terms of the overall aims, but even here there are significant differences of approach.
With a minimum viable product already available, workable platform, quality team and advisers, MEDIA Protocol certainly merits further consideration.
How far that consideration goes for potential investors though will ultimately depend on the company nailing down a coherent roadmap and probably most important of all, establishing the ICO tokenomics at the earliest opportunity.
Positives CryptoCatnip: This is Media Protocol’s first app that is devoted to cryptocurrency news. An early version is currently out for iOS and Android, but won’t be completely functional until the token is released. Thus, giving users a decentralized news platform that tells them more detailed information about cryptocurrency. Content Incentives: The Content Recommendation Server leverages the team’s current talent with artificial intelligence to connect users with content that they’re interested in. This makes it easier for new users to get involved in the platform and give them content that’s suited to them. Open Source: Media Protocol is open source, making it easier for users to analyze the code and verify its stability and security. Negatives Roadmap Uncertainty: Media Protocol’s roadmap had a lack of a clear focus. It needs to have more direction to grow in the future. Coin Offering Information: Media Protocol has little information in regards to the initial coin offering timelines. Competition: There is a lot of competition that’s used from similar projects within the blockchain sector.