Trivver Token Sale (TRVR)

There is little doubt that Trivver has identified a huge market opportunity: redefining how advertising will work in the XR space. The merging of our lives with virtual and augmented realities feels inevitable, though the problem of monetising that experience through advertising is still outstanding. If Trivver can effectively solve this problem then they will surely have an extremely powerful market position.

The level of expertise and technical know-how within the team is reassuring and suggests that they could build a working solution. However, even if they create a good product, they will still need to reach customers. Some more clarity on how they plan to do this would be welcome.

There is also a question mark over the level of community engagement with the project. Though the ICO’s social media channels are frequently updated, there is not much in the way of back-and-forth with potential investors. It would be good to see more effort put into this space to develop a strong community around the ICO.