Trivver Token (TRVR) is the currency for the Smart Object Economy. Trivver’s core Smart Object Technology enables 3D objects to both disseminate information to users about the objects and collect information about the users who engage with the objects. The Trivver Token will encourage and incentivize the development of a growing Smart Objects Catalogue. Simple Generic Smart Objects (GSOs) will include a development bounty paid from Trivver to the developer in the form of TRVR, providing an incentive for developers to contribute to the Smart Object Catalogue. Complex GSOs will require payment from the developer to Trivver in TRVR in order to list that GSO in inventory and establish authorship of the GSO. Authors of GSOs will receive royalties paid in USD from Trivver whenever revenues are generated by that Smart Object - from a publisher using the GSO to build XR content or by an advertiser using the GSO to create a Branded Smart Object (BSO) for use in an XR ad campaign. Advertisers and publishers will benefit from a robust inventory of Smart Objects. Developers will earn TRVR by creating simple GSOs for the catalogue and earn USD in developer royalties from authoring complex GSOs. The Smart Object economy will utilize TRVR as its currency and Trivver will use TRVR to incentivize specific user behaviors on the platform.
Attention. There is a risk that unverified members are not actually members of the team
There is little doubt that Trivver has identified a huge market opportunity: redefining how advertising will work in the XR space. The merging of our lives with virtual and augmented realities feels inevitable, though the problem of monetising that experience through advertising is still outstanding. If Trivver can effectively solve this problem then they will surely have an extremely powerful market position.
The level of expertise and technical know-how within the team is reassuring and suggests that they could build a working solution. However, even if they create a good product, they will still need to reach customers. Some more clarity on how they plan to do this would be welcome.
There is also a question mark over the level of community engagement with the project. Though the ICO’s social media channels are frequently updated, there is not much in the way of back-and-forth with potential investors. It would be good to see more effort put into this space to develop a strong community around the ICO.
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