Friendz

FREINDZ is a digital marketing revolution on the block chain to promote advertising based peer to peer communication which easily connects brands and their target audience taking the advantage of the most powerful tool ever ‘Word of Mouth’

PROS:

• Safer: The platform employs advanced technologies to ensure faster and safer transfer of funds and completion  of all the services must be certified
• User friendly: The platform  adopts  a traceable single tool that can be used globally to activate users  and involve them in creating advertising campaigns
• Transparency: The platform adopts a transparent system that easens the track of flow of marketing spending on the platform by the users  where frequent users  will be rewarded to purchases  other services within the platform from the project
• Faster services: The Friendz dashboard  enables the users to monitor campaigns progress in real time and perform adequate analysis of the results  through the specific KPIs enabling them  to achieve more goals  within a short period of time
• Community involvement: It promotes users to automatically activate thousands of people to create content and perform  actions  based on the rules of the campaigns
• Easy accessibility: The generated  Friendz application enables the users easily login  via their facebook profile and find list of active campaigns within the platform
• Increased advertising: The platform promotes faster  digital advertising for big and fast growing big companies  that require validation system, quick content generation   and market research

CONS:

• The cofounders are young  and energetic  but lack adequate experience
• The FDZ token may lose it value upon acquiring it  hence creating more risk

SUGGESTIONS:

• The team should involve more experienced personnel for full project implementation
• The FDZ token holders should be given more security on the value increase  of the token upon acquiring it

Opportunities:
Unlike a lot of other declining startups that have raised funds through ICO, Friendz is actually a growing company. The company was founded in 2016 and already has 35 employees, and has worked with a number of Fortune 500 companies. This shows the credential of the company and the team.
Influencer marketing is a new and rapidly-growing industry, especially for influencers with a smaller audience. Friendz is well positioned to benefit from this trend.
The integration with FDZ token requires minimal change to the business model so it likely won’t deter the app’s growth.

Concerns:
Brands and advertising agencies can use Friendz’s services with fiat, potentially reducing the demand for FDZ tokens.
The only social media platform that integrates with Friendz is Facebook for now. The lack of additional platform integration is considered slow in development progress as the app was launched two years ago.
Also founded in 2016, Indahash has a very similar business model as Friendz and is more advanced, having worked with 400 clients in over 70 markets and 8 of the top 10 largest media agencies in the world.

Conclusion:
Overall, we are neutral about both the short- and long-term potential of this ICO. Our thoughts of the tokens for short term and long term are as follows:
For ​short-term holding:
Neutral. The hard cap is way too large for a mobile application, especially in the current market condition. If the hard cap is not filled in the first week, it would have a difficult time raising additional funds as there will be no more bonus.
For long-term holding:
Neutral. Applications generally have a lower valuation than infrastructure/protocol projects. Indahash, a very similar project with a more advanced development, has a current market cap of $50 million.

The Friendz platform has been created with the purpose of decentralizing the advertising process and content creation and its validation on social media network. By launching the ICO, the company wants to raise funds to develop the benefits for their business, such as expanding their business worldwide, winning the trust of new clients, integrating an advanced technology system, increasing their offers, and broadening their international community.

Again, the project is presented as a win-win scheme for all the participants – brands, users, approvers, and as a result, to investors. The team is fully staffed and already proved that they are capable of implementing the idea, because the ecosystem is working right now and it’s quite successful. ICO investment threshold is only 0,1 ETH that means their doors are open for everyone. Add here advantages of blockchain providing transparency, reliability, and decentralization, and you’ll see the complete picture of Friendz.
A win-win combination of brands and usual social network users that makes advertising sharply addressed and much less annoying.