We are currently developing an Ecosystem for users with a view to familiarizing them with cryptocurrencies so that they will not leave the ecosystem. We are beginning to establish partnerships with more than 150 major e-commerce platforms in Europe and are working hard to continue expanding our network. Our community will be able to use Friendz coins in various places including shops and will continuously be encouraged to keep spending them. We believe the network effect will generate an increase in the size of the community and, consequently, the circulatory demand for the coins.
The use of Friendz Coins will enrich user experience in the app: the community will enjoy new features and services to be purchased in the app just using the coins. New features will be designed to increase the degree of online user interaction.
Having a dedicated coin makes the brand identifiable, thus making the currency strong and powerful. Everyone will know that Friendz Coins is the currency used to activate communities in the digital marketing world and this will consequently create interest.
Friendz coins will be the standard medium for activating communities. The coin will become a reference point for brands that want to create campaigns and need to involve large numbers of people.
Our model is designed to increase the interest and demand for Friendz coins. We want to reward those who believed in the project from the beginning for their support in developing the business.
Friendz platform connects companies to people willing to provide support in the generation of advertising contents directly posted on their personal social media profiles. Users involved in this peer-to-peer communication process get rewarded for their collaboration on Facebook/Instagram/Twitter/Medium through FDZ tokens. FDZ will be the standard token to manage and reward people for online activities.
The first year
Next year's goals
Attention. There is a risk that unverified members are not actually members of the team
FREINDZ is a digital marketing revolution on the block chain to promote advertising based peer to peer communication which easily connects brands and their target audience taking the advantage of the most powerful tool ever ‘Word of Mouth’
Opportunities:Unlike a lot of other declining startups that have raised funds through ICO, Friendz is actually a growing company. The company was founded in 2016 and already has 35 employees, and has worked with a number of Fortune 500 companies. This shows the credential of the company and the team.Influencer marketing is a new and rapidly-growing industry, especially for influencers with a smaller audience. Friendz is well positioned to benefit from this trend.The integration with FDZ token requires minimal change to the business model so it likely won’t deter the app’s growth.
Concerns:Brands and advertising agencies can use Friendz’s services with fiat, potentially reducing the demand for FDZ tokens.The only social media platform that integrates with Friendz is Facebook for now. The lack of additional platform integration is considered slow in development progress as the app was launched two years ago. Also founded in 2016, Indahash has a very similar business model as Friendz and is more advanced, having worked with 400 clients in over 70 markets and 8 of the top 10 largest media agencies in the world.
Conclusion:Overall, we are neutral about both the short- and long-term potential of this ICO. Our thoughts of the tokens for short term and long term are as follows:For short-term holding:Neutral. The hard cap is way too large for a mobile application, especially in the current market condition. If the hard cap is not filled in the first week, it would have a difficult time raising additional funds as there will be no more bonus.For long-term holding:Neutral. Applications generally have a lower valuation than infrastructure/protocol projects. Indahash, a very similar project with a more advanced development, has a current market cap of $50 million.
The Friendz platform has been created with the purpose of decentralizing the advertising process and content creation and its validation on social media network. By launching the ICO, the company wants to raise funds to develop the benefits for their business, such as expanding their business worldwide, winning the trust of new clients, integrating an advanced technology system, increasing their offers, and broadening their international community.
Again, the project is presented as a win-win scheme for all the participants – brands, users, approvers, and as a result, to investors. The team is fully staffed and already proved that they are capable of implementing the idea, because the ecosystem is working right now and it’s quite successful. ICO investment threshold is only 0,1 ETH that means their doors are open for everyone. Add here advantages of blockchain providing transparency, reliability, and decentralization, and you’ll see the complete picture of Friendz.A win-win combination of brands and usual social network users that makes advertising sharply addressed and much less annoying.
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