Verasity

VERASITY is a platform thatentirely restructures video economy by transforming the relationships between advertisers, content creators, and consumers.  Unlike current video sharing platforms that feature several layers of vendors and middlemen between ecosystem participants, this ecosystem skew the content value so that high volume engagements benefit the consumer and content creator.

PROS

• The veracity Content management system is easy to use and creators can easily publish and manage their videos. Creators can easily upload, share, monetize and take control of the distribution of their content.
• It also provides trust, transparency and integrity to the video sharing community. This will create fairness and ensure that every participant gets what they deserve.
• The platform benefits from additional data on how viewers value content through transaction data. It also gives creators and publishers a direct platform to promote their content on the platform.
• Viewers get the opportunity to buy and view high-quality content across different devices and operating systems in any part of the world without latency, buffering and playback challenges.
• The platform is optimized for high-quality consumer experience besides minimizing the cost of distribution thus creating more margins for content creators and reducing prices for consumer.
• The team; there is a large number of team members, each of whom is highly qualified and specialized in different aspects of the ecosystem
• The whitepaper; besides being available in different languages, the whitepaper is comprehensive and uses a simple language that is easy to understand.

CONS

• The whitepaper uses minimal visual illustrations like charts, pictures, and graphs. It also focuses more on the benefits of the ecosystem and less on the technical aspects.
• VERA, the system tokens is not compatible with fiat currency. Users who are not in possession of popular cryptocurrencies may have a hard time acquiring the tokens.
• The transaction fee retained to run the platform is not given an exact figure. A potential investor needs this information when deciding whether to invest in the platform or not.

SUGGESTIONS

• The whitepaper should be balanced in the style; visual display, plain content, and illustrations make the piece interesting to read.
• VERA should be made compatible with fiat currency to motivate content creators and consumers who are not conversant with digital currency to use the platform
• The team should decide on the exact amount of transaction fee as this play a crucial role when an individual is making a decision to invest.

NOTE:

Verasity features an effective Proof of View, makes Viewers the center of content transactions and utilizes blockchain technology, making it a very irresistible platform. I will invest, therefore, in this attractive platform.

Market:
The competition on the market of video platforms is very high, over 20 ICO projects were held for the year, which were Youtube “killers”, but there were no significant shifts on the market.
The main competitors in the decentralized environment:
Theta token - in the course of ICO $20M was raised, capitalization - $139M, ROI USD - 1.81x
FLIXXO - raised - $4,7M, capitalization - $7,36M, ROI USD - 1,02x
Viuly - capitalization - $4,1M, ROI USD - 0,04x
Viewly - raised - $12M, ROI USD - 0,43x
BitTube - capitalization - $10M, from the time of entering exchange the price decreased 2 times
As distinct from competitors, which use decentralized p2p system, Verasity uses the centralized model of video content distribution and additional economic incentives for platform participants. The project founders named a new economy of advertising income distribution and the opportunity of crowdfunding for video bloggers’ channels the main advantages over Youtube.

Social activity:
The marketing activity of the project team in the Internet is high, although the community’s interest in the project is low. Verasity is represented on more than 30 news resources, almost in all social networks: Facebook, Medium, Reddit, Linkedin, Steemit. There’s also a channel in Discord and a Telegram group. The record number of subscribers is in Facebook – 284K users, in Twitter 11,2K, however the average number of likes and shares per post in FB and Twitter is 50, which indicates audience cheat. The official chat in Telegram counts 47900 users, but their activity is as low as discussion of posts in Medium and Reddit.

Verdict:
The focus of competitive advantage of the project is on a new economy, and not technological innovations. The algorithm Proof of View is being patented, and its operating principle is not disclosed, also there’s no possibility to get to know the project developer’s pride - the source code of VeraPlayer. However, the team experience and several methods of income receipt for content creators and viewers are potential for the project’s success. However, the influence on the market of video hosting of world giants Youtube, Netflix will scarcely be reduced in the next 5 years.

There is a strong and knowledgeable team leading this, and they are also have a strong vision in what is a competitive market. I look forward to seeing how this one develops over the coming months

Verasity is going to bring transparency and security traditional for blockchain technology to the video sharing industry. Though the hype around the project is quite high, the platform has multiple competitors to fight with. A significant advantage of the platform is their partnership with Akamai, a global content distribution network, so the scalability problem is partly resolved. Their hard cap which is quite high is another disadvantage. Anyway, considering huge size of the video sharing industry, its high demand, the strong team, and the idea realized in a scheme attractive for all parties, Verasity is an excellent project.
Yet another platform for media content, this time it’s about videos, that solves transparency problem and making the entire process, from ordering video content till viewing it, attractive for everyone.