VERASITY is a platform thatentirely restructures video economy by transforming the relationships between advertisers, content creators, and consumers.  Unlike current video sharing platforms that feature several layers of vendors and middlemen between ecosystem participants, this ecosystem skew the content value so that high volume engagements benefit the consumer and content creator.

PROS

• The veracity Content management system is easy to use and creators can easily publish and manage their videos. Creators can easily upload, share, monetize and take control of the distribution of their content.
• It also provides trust, transparency and integrity to the video sharing community. This will create fairness and ensure that every participant gets what they deserve.
• The platform benefits from additional data on how viewers value content through transaction data. It also gives creators and publishers a direct platform to promote their content on the platform.
• Viewers get the opportunity to buy and view high-quality content across different devices and operating systems in any part of the world without latency, buffering and playback challenges.
• The platform is optimized for high-quality consumer experience besides minimizing the cost of distribution thus creating more margins for content creators and reducing prices for consumer.
• The team; there is a large number of team members, each of whom is highly qualified and specialized in different aspects of the ecosystem
• The whitepaper; besides being available in different languages, the whitepaper is comprehensive and uses a simple language that is easy to understand.

CONS

• The whitepaper uses minimal visual illustrations like charts, pictures, and graphs. It also focuses more on the benefits of the ecosystem and less on the technical aspects.
• VERA, the system tokens is not compatible with fiat currency. Users who are not in possession of popular cryptocurrencies may have a hard time acquiring the tokens.
• The transaction fee retained to run the platform is not given an exact figure. A potential investor needs this information when deciding whether to invest in the platform or not.

SUGGESTIONS

• The whitepaper should be balanced in the style; visual display, plain content, and illustrations make the piece interesting to read.
• VERA should be made compatible with fiat currency to motivate content creators and consumers who are not conversant with digital currency to use the platform
• The team should decide on the exact amount of transaction fee as this play a crucial role when an individual is making a decision to invest.

NOTE:

Verasity features an effective Proof of View, makes Viewers the center of content transactions and utilizes blockchain technology, making it a very irresistible platform. I will invest, therefore, in this attractive platform.