MISSION – To create a trustless decentralized market research network.
DESCRIPTION Insights is building a decentralized network for the storage of sensitive consumer data accompanied by a platform for organizations to conduct marketing research. Organizations will be able to use the platform to place requests for data on precisely defined target populations existing in the Insights Network.
INS TOKENS & SPECS The Insights Network is a platform that facilitates transactions between two distinct groups: requesters and providers. Requesters need information from Providers and are willing to pay for it. Our token ecosystem will be driven with INS. INS will be used to pay for data requests from Requesters and to reward Providers. Holders of Insights tokens will be able to place data requests or sell them to people who want to.
INS tokens minted as incentives for early adopters will fuel the migration of existing consumer data into the platform where it becomes under the control and ownership of the consumer. For example, releasing one token for every ten data points a consumer inputs that is successfully validated by our Secure Multi Party Computation partners will drive 900 million accurate consumer data points into the network. This provides a data buffet for the existing $200 billion/year Data Brokerage industry to tap into.
In order to kickstart our ecosystem and continue our development, we will host a token sale and distribute tokens. There will be a total supply of 300 million INS created. 15 million (5%) will be sold in a private pre-sale with a discount. 90 million (30%) will be reserved for the Insights Network Ecosystem. 90 million (30%) will be reserved for the team and future hires. 105 million (35%) will be sold through a crowdsale event via Ethereum smart contract for a max raise of $15 million USD. This crowdsale will run from 12/5/17 through 12/27/17.
Insights is automating the data brokerage industry via blockchain technology and smart contracts. Users securely own, manage, and monetize their data with the Insights Wallet. Data Brokerage corporations are generating $200 Billion a year in revenue. The Insights Network will transfer that wealth from corporation to consumer over the next ten years.
Instar is the native token of the Insights Network. In exchange for Instar tokens, users can purchase advanced datasets. Users migrating data into the network are rewarded with ecosystem tokens.
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Attention. There is a risk that unverified members are not actually members of the team
Opportunities:Data analytics is a huge industry and one that’s growing quickly. We like the idea of users taking control of their own data.Because users control their own data, they can create a very accurate profile of themselves, which allow advertisers to target their audience better than the current offerings. This way, fraud can also be reduced significantly, potentially saving advertisers money.This project is the first EOS ICO, so it is attracting a lot of attention.The Equifax hack in September 2017, which allowed attackers to obtain crucial personal identity information for 143 million people, shows that it is unsafe to share consumer information with centralized companies.
Concerns:The project is at a pretty early stage, so it is essentially a white paper project. Should there be any delay in the launch of mainnet for EOS (currently scheduled for June 2018), the roadmap for Insights Network would also be delayed.Insights Network represents a two-sided market (requesters and users). If the network cannot attract users from both sides quickly, the network effect would be diminished.
Conclusion:Overall, we like both the short- and long-term potential this ICO. Our thoughts of the tokens for short term and long term are as follows:For short-term holding:Good. Being the first EOS ICO, the market is paying close attention to the project. Red Pulse, the first NEO ICO, has performed very well (10x) as of the time of publication.The idea, token metrics with a maximum bonus of just 10%, team, and market awareness are all above average. We believe the early stage of the project is less of a concern for this project because EOS mainnet will not be rolled out before June 2018 anyways.For long-term holding:Good. We like the idea of users taking control of their own data. This is one of the key benefits of a decentralized system over the centralized counterpart.The project provides real benefits to both users (they are compensated for sharing their information) and requesters (better targeting and potentially lower cost because of the elimination of middleman and fraud). If the project is successful in building up the network effect, the potential is substantial.
The main concern for the consumer data market growth is the risk of compromising Vital Consumer Data. The largest players of this segment are Acxiom, Nielsen, and Experian which cover more than a half of the American consumer data market.
The product is only on a concept stage and the alpha version has not yet been launched. It is worth noticing that the issued ERC-20 tokens will be later replaced by EOS tokens. The EOS Blockchain has not been itself launched. The popularity of the platform will heavily depend on the network effect i.e. how many people will register on Insights Network. The given roadmap is not enough detailed and only highlights some of the product development stages.
There is no information on how INSTAR will earn its money, so the commercial viability of the platform is not clear. The popularity of the platform will heavily depend on the network effect i.e. how many people will register on Insights Network.
The Use of Funds is not given in a detailed way and there is no financial plan for anticipated expenditures. There is no information about Soft Cap. 30% of tokens will not be available for sale and will be kept by team. There is no information about vesting scheme for the team reserves. There is no information about escrow in case the hard cap will not be reached.
The team is spread around the globe. According to Linkedin, the employees are located in San Francisco, Chicago, and Copenhagen.
SummaryData exchanging is an interesting industry where both sides can benefit from. With Insights Network, they work to make this idea possible. Thus, its a nice ICO that should be watched over as it might be great for the long term.Positives Assisted by EOS Team: Insights Network is one of the first ICOs to work with EOS. Due to its partnership with EOS, we can expect them both to develop a strong interpersonal relationship. Roadmap Releases: Insights Network has a roadmap that is released on each quarter of the year. If its able to fufill its promises, then the price value of the token will increase. Low Cap: $16,000,000 is surprisingly low for a marketcap. Since its the first ICO on EOS, it would help attract new users to the platform. Negatives No MVP: There is no MVP available, but its expected to appear on Q2 2018. Allocation of Funds: The funds distributions has been loosely explained. It would be better if they explained what they were sending their funds to each sector (development, marketing, etc).
White paper itself consists of 23 pages only, and the only project demonstration is performed in a 43 seconds YouTube video. At the moment that all seems to be hardly enough for predicting a great future, though the Insights Networks idea is certainly interesting and can gain popularity in nowadays market.
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