使命–建立一个不受信任的分散式市场研究网络。
Insights正在建立一个分散的网络来存储敏感的消费者数据,同时还有一个组织进行市场调查的平台。组织将能够使用该平台向数据洞察网络中存在的精确定义的目标人群请求数据。 INS TOKENS& SPECS
Insights Network是一个促进两个不同群组之间交易的平台:请求者和提供者。请求者需要提供者提供的信息,并愿意为此付费。我们的令牌生态系统将由INS来驱动。 INS将用于支付来自请求者的数据请求并奖励提供者。 Insights代币持有者可以将数据请求发送给想要的人。 生态系统采用 INS令牌作为激励对象的早期采用者将促使现有消费者数据迁移到其受消费者控制和拥有的平台中。例如,为每十个数据点释放一个令牌,我们的安全多方计算合作伙伴成功验证的消费者输入数据将驱动9亿个精确的消费者数据点进入网络。这为现有每年2000亿美元的数据经纪行业提供了数据自助。 为了启动我们的生态系统并继续我们的发展,我们将举办令牌销售和分发代币。将会有3亿INS的总供给量。一千五百万(5%)将在一个私人预售出售与折扣。 9,000万(30%)将被保留给洞察网络生态系统。将为团队和未来的员工预留9000万美元(30%)。
1.05亿美元(35%)将通过Ethereum智能合约通过众筹活动进行销售,最高融资额达1500万美元。这个广场将从2012年5月12日运行到17/27/17。
Insights通过区块链技术和智能合约使数据经纪行业实现自动化。用户可以通过Insights钱包安全地拥有,管理和利用他们的数据。数据经纪公司每年产生200亿美元的收入。 Insights Network将在未来十年将这些财富从公司转移到消费者。
Instar是Insights Network的本地令牌。为了交换Instar令牌,用户可以购买高级数据集。将数据迁移到网络中的用户将获得生态系统令牌奖励。
 
见解:2017年第一季度至2017年第三季度
见解:2017年第四季度
见解:2018年第一季度
见解:2018年第二季度
见解:2018年第三季度
见解:第四季度2018年
Opportunities:
Data analytics is a huge industry and one that’s growing quickly. We like the idea of users taking control of their own data.
Because users control their own data, they can create a very accurate profile of themselves, which allow advertisers to target their audience better than the current offerings. This way, fraud can also be reduced significantly, potentially saving advertisers money.
This project is the first EOS ICO, so it is attracting a lot of attention.
The Equifax hack in September 2017, which allowed attackers to obtain crucial personal identity information for 143 million people, shows that it is unsafe to share consumer information with centralized companies.
Concerns:
The project is at a pretty early stage, so it is essentially a white paper project.
Should there be any delay in the launch of mainnet for EOS (currently scheduled for June 2018), the roadmap for Insights Network would also be delayed.
Insights Network represents a two-sided market (requesters and users). If the network cannot attract users from both sides quickly, the network effect would be diminished.
Conclusion:
Overall, we like both the short- and long-term potential this ICO. Our thoughts of the tokens for short term and long term are as follows:
For short-term holding:
Good. Being the first EOS ICO, the market is paying close attention to the project. Red Pulse, the first NEO ICO, has performed very well (10x) as of the time of publication.
The idea, token metrics with a maximum bonus of just 10%, team, and market awareness are all above average. We believe the early stage of the project is less of a concern for this project because EOS mainnet will not be rolled out before June 2018 anyways.
For long-term holding:
Good. We like the idea of users taking control of their own data. This is one of the key benefits of a decentralized system over the centralized counterpart.
The project provides real benefits to both users (they are compensated for sharing their information) and requesters (better targeting and potentially lower cost because of the elimination of middleman and fraud). If the project is successful in building up the network effect, the potential is substantial.
The main concern for the consumer data market growth is the risk of compromising Vital Consumer Data. The largest players of this segment are Acxiom, Nielsen, and Experian which cover more than a half of the American consumer data market.
The product is only on a concept stage and the alpha version has not yet been launched. It is worth noticing that the issued ERC-20 tokens will be later replaced by EOS tokens. The EOS Blockchain has not been itself launched. The popularity of the platform will heavily depend on the network effect i.e. how many people will register on Insights Network. The given roadmap is not enough detailed and only highlights some of the product development stages.
There is no information on how INSTAR will earn its money, so the commercial viability of the platform is not clear. The popularity of the platform will heavily depend on the network effect i.e. how many people will register on Insights Network.
The Use of Funds is not given in a detailed way and there is no financial plan for anticipated expenditures. There is no information about Soft Cap. 30% of tokens will not be available for sale and will be kept by team. There is no information about vesting scheme for the team reserves. There is no information about escrow in case the hard cap will not be reached.
The team is spread around the globe. According to Linkedin, the employees are located in San Francisco, Chicago, and Copenhagen.
Summary
Data exchanging is an interesting industry where both sides can benefit from. With Insights Network, they work to make this idea possible. Thus, its a nice ICO that should be watched over as it might be great for the long term.
Positives
Assisted by EOS Team: Insights Network is one of the first ICOs to work with EOS. Due to its partnership with EOS, we can expect them both to develop a strong interpersonal relationship.
Roadmap Releases: Insights Network has a roadmap that is released on each quarter of the year. If its able to fufill its promises, then the price value of the token will increase.
Low Cap: $16,000,000 is surprisingly low for a marketcap. Since its the first ICO on EOS, it would help attract new users to the platform.
Negatives
No MVP: There is no MVP available, but its expected to appear on Q2 2018.
Allocation of Funds: The funds distributions has been loosely explained. It would be better if they explained what they were sending their funds to each sector (development, marketing, etc).
White paper itself consists of 23 pages only, and the only project demonstration is performed in a 43 seconds YouTube video. At the moment that all seems to be hardly enough for predicting a great future, though the Insights Networks idea is certainly interesting and can gain popularity in nowadays market.
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