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Last Update

Feb 16, 2018

BeautiQ is a Bulgarian startup.The company was created by a team of experts in ecommerce and Supply Chain with more than 15 years practical experience within Russian, Ukrainian and European markets.
Feb 20, 2018
Apr 20, 2018
100% completed
Raised funds - no Data
Goal 720 000.00 USD
Cap 864 000.00 USD
Token Details
Accepted Currencies
Company Details
Registered Country
Isle of Man
Additional Details

About BeautiQ

Technical obstacles and high entrance requirements limit access to the Chinese online market for small and mid-sized manufacturers (SMEs) from countries located in Central, Southern Eastern Europe . At the same time Chinese customers switch their focus from luxury goods to quality medium-price products made from natural raw materials. 

Solution: BeautiQ’s operating solution allowing the consolidation of the sales of a wide range of medium-priced goods from CEE/SEE countries via Chinese marketplaces, namely JD
Worldwide and Tmall and providing business services to EU manufacturers.
Market B2C – the original focus will be the Chinese market place. Then BeautiQ will develop other product niches as FMCG and F&B
Client middle-class men and women; internet users, who are typically focused on taking care of their health and looking after their childrens’ health.
Products: Starting with “Natural Cosmetics”, further development into high quality food and beverages from the CEE/SEE region
Market B2B – the CEE/SEE region
Our Clients: manufacturers planning to enter the Chinese market which are short on resources and can’t afford independent expansion. .
Products: Consulting and business services facilitating entrance into the Chinese market via online cross-border trade
Business model B2C For the start-up and fine tuning of BeautiQ’s processes & services we incorporated a Bulgarian Companyto become an operator of web-stores on Chinese marketplaces (JDW, Tmall Global) using the opportunity provided by the cross-border online sales model.
Covered function: marketing, customer service, fulfillment and delivery;
B2B functionality development - on the basis of obtained experience and partners network;
Operations in Europe – BeautiQ with small staffing numbers, integrated IT infrastructure and an outsourced logistics function;
Operations in China – via JD Worldwide partners (delivery, customer service, reverse logistics) and Digital Marketing agency (marketing activities, SEO , CMM on Chinese web segment (Wechat, Weibo, Baidu etc));
Finance model: Revenue from online sales of one product group (cosmetics, FMCG, F&B) as a base for further development of other products and services.
Operations: First 12 months – multi brand store on JD Worldwide with X-border model;
Starting 2nd year – add consulting and business services .
Marketing strategies: B2C marketing approach will be based on marketing tools available on the JD platform, search engines (Baidu), brand awareness and trustworthy image of the
brands in social media (WeChat, Weibo) in China.
B2B strategy will include online and offline PR, organization and participation in events, SEO and SEM.


The business model BeautiQ is based on the managerial experience of the team in integrating the resources readily available on the market (sales channels, operational resources, and marketing services) to fulfil the objectives of the project.

Technical Info

BTQ are created using Waves, an open-source blockchain platform.

BeautiQ Roadmap

  • March 2016

  • The idea of creating an operating company to promote goods produced by small companies from Eastern Europe to the markets of Southeast Asia.
  • April - May 2016

  • Trips to the region (Central and Eastern Europe), getting to know the producers
  • May - October 2016

  • Marketing research, preparation and signing of contracts with cosmetics manufacturers
  • September - December 2016

  • Search for Chinese partners, discussion on working conditions, receipt of offers and tariffs
  • Read More
  • January - April 2017

  • Preparation of a test model
  • May 2017

  • Decision to attract investment using the ICO model
  • September - December 2017

  • Preparation of documentation
  • February 2018 – March 2018

  • ICO campaign
  • February 2018 – March 2018

  • ICO campaign
  • February 2018 – April 2018

  • ICO campaign
  • March 2018 – April 2018

  • Preparation for work in the test mode
  • March 2018 – April 2018

  • Preparation for work in the test mode
  • April 2018

  • Planned sales test
  • May 2018 – June 2018

  • Planned launch of sales of goods in the category of cosmetics
  • May 2018 – June 2018

  • Planned launch of sales of goods in the category of cosmetics
  • June 2019 -August 2019

  • Launch of promotion of business services and consulting in Central and Eastern Europe



BeautiQ Team

Verified 50%

Attention. There is a risk that unverified members are not actually members of the team

Valery Malashonok
Co-founder, Project manager
Evgenia Chernikova
Co-founder, Marketing and Commercial Director
Roman Chistyakov
Co-founder, Chief Information Officer
Vladislav Fedorov
Technical Specialist


Verified 100%

Henrik Koskela


$3 000 000

Andrew Taylor
Luke Conner

BeautiQ Interviews

Henrik Koskela
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
I strongly believe in the potential in offering niche products to individual customers in China. Chinese domestic market and internet is growing fast changing the customs consumption pattern allowing new players to enter the market and take share of the growth. What do you think?
Andrew Taylor
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
A fantastic opportunity & a great project to be involved in.
Luke Conner
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
This project has a unique business model (especially the geographic mix it brings), and is well-structured from a legal and regulatory perspective. Moreover, unlike many ICOs, the financial return potential is clearly set out and accountable.
Evgenia Chernikova
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
Marketing and commercial director
Roman Chistyakov
As a team member, сan you tell us about your role in the project? What do you think about idea? Thank you!)
Technical part of the project as well as ICO idea
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