AMARK

AMARK

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Created using Figma

Last Update

Aug 22, 2019

AMARK - A Trojan Horse for Crypto Adoption Cryptocurrency as a payment method for in-store purchases has not gained significant traction. For consumers, there is little incentive to buy crypto from exchanges and then use it to make in-store purchases when there are many other payment methods readily available. For merchants, there are too few consumers making payments with crypto to warrant the additional setup needed to accept it and convert it to fiat. AMARK eliminates these hurdles to adoption by changing how consumers and merchants interact with marketing.
  • Market
    Pair
    Price
    Volume 24H
    24H (price)
    24H (volume)
  • CREX24
    XAC/BTC 3 days ago
    $ 1.04
    $ 0.0052
    -
    -
  • Livecoin
    XAC/BTC 6 days ago
    $ 0.8364
    $ 22.35
    -
    -
  • STEX
    XAC/ETH 10 days ago
    $ 0.3869
    $ 0.0002
    -
    -
  • CREX24
    XAC/ETH 12 days ago
    $ 1.34
    $ 13.44
    -
    -
  • STEX
    XAC/BTC one month ago
    $ 1.05
    $ 0.2913
    -
    -
  • FatBTC
    XAC/ETH 3 months ago
    $ 1.68
    $ 11.77
    -
    -
  • Livecoin
    XAC/USDT 4 months ago
    -
    -
    -
    -
  • FatBTC
    XAC/BTC 4 months ago
    $ 1.17
    $ 2.35
    -
    -
  • Livecoin
    XAC/ETH 5 months ago
    $ 2.38
    $ 1.16
    -
    -
PRE-SALE
Mar, 2019
Oct, 2019
100% completed
$3 000 000
100% goal completed
Goal 3 000 000.00 USD
past
  • 1 XRC
    =
    0.2 USD
Token Details
Ticker
XRC
Accepted Currencies
BTC
Company Details
Registered Country
South Africa
Additional Details
Platform
Ethereum
Categories
Blockchain, Network

About AMARK

AMARK - A Trojan Horse for Crypto Adoption

Cryptocurrency as a payment method for in-store purchases has not gained significant traction. For consumers, there is little incentive to buy crypto from exchanges and then use it to make in-store purchases when there are many other payment methods readily available. For merchants, there are too few consumers making payments with crypto to warrant the additional setup needed to accept it and convert it to fiat. AMARK eliminates these hurdles to adoption by changing how consumers and merchants interact with marketing.

AMARK is a platform that solves three key problems:

- Local marketing inefficiency from the inability to capture customer attention
- The need to collect personal data by marketing solutions
- Poor consumer and merchant adoption of cryptocurrency

Efficient Local Marketing

AMARK began development in 2017 with the goal of improving local marketing efficiency through the application of attention resource economics and consumer preference indexing. Attention resource economics properly treats attention as a finite resource and when applied to local marketing, allows businesses to capture verifiable consumer attention by offering direct compensation for it. AMARK uses marketing response data to understand consumer preferences and accurately measure the value of individual consumer attention. Consumers are delivered targeted advertising through AMARK and compensated for their attention to these offers at a rate that corresponds to their expected future purchases at aligned businesses. AMARK local marketing efficiency improvements are realized through achieving verifiable attention, improved attention quality, data-based consumer targeting and effective distribution.

Blockchain - Ending Personal Data Collection

The consumer pushback against intrusive data collection and resulting governmental privacy regulations created a need for data-based marketing solutions that ensure consumer privacy. In response, AMARK adopted blockchain and cryptocurrency as tools to eliminate ANY need for the collection of personally identifiable information. AMARK uses public blockchain data, overlaid with merchant data, to identify consumer preferences, understand local trends and set a value for consumer attention. Marketing offers and attention data profiles are linked only to blockchain wallet addresses rather than to consumers. Cryptocurrency is the ONLY viable way to privately compensate a consumer for their attention as other digital payment methods expose the identity of the payee. If an individual consumer receiving an attention payment was identifiable via the payment method, then all response and preference data could be easily tied back to that individual, thereby compromising the individual’s data privacy.

A Trojan Horse for Crypto Adoption

AMARK eliminates the hurdles to adoption by changing how consumers and merchants interact with marketing. Merchants will join AMARK to benefit from a superior marketing system that improves profitability. The activation of AMARK allows merchants to purchase XRC through the attention marketing system and distribute it to consumers via targeted advertisements. Consumers receive XAC payments in exchange for their attention to these offers, bypassing the need to secure crypto through an exchange. Once merchants activate the marketing system, XAC is accepted natively through in-store terminals without additional setup.

In our view, a pivot of the local advertising model to attention resource economics will lead to widespread adoption of cryptocurrency by both merchants and consumers.

Features

AMARK is solving REAL problems

1.Local marketing inefficiency from the inability to capture customer attention
2.The need to collect personal data by marketing solutions
3.Poor consumer and merchant adoption of cryptocurrency

AMARK Roadmap

  • 2017

  • Established.
    Started developing technology to support attention economics.
  • 2018

  • Beta Test.
    Tested platform with real users and started iterating based on feedback.
  • March 2019

  • Pre-Sale
    10 million XAC @ $0.30
  • 2020

  • Public Launch.
    AMARK will be publicly rolled out to merchants and consumers.
  • Read More
  • 2020

  • Token Sale
    60 million XAC

Activity

Followers:
596
LOW
Tweets:
43
VERY LOW
30 Days Growth:
-8

AMARK Team

Verified 13%

Attention. There is a risk that unverified members are not actually members of the team

Otto Lessing
Director, Legal
unverified
Kevin Vroomen
Director, Communications and IT
verified
Lance Sanders
Developer
unverified
Nattawat Choojirawon...
Developer
unverified
Jesse Cooper
Developer
unverified
Francois Odendaal
System Analyst
unverified
Kevin Blazaitis
Network Growth & Marketing
unverified
Martin de Bruin
Finance
unverified

AMARK Interviews

Kevin Vroomen
As a team member, сan you tell us about your role in the ICO project?
It's my main goal to raise awareness about AMARK and our solution as a trojan horse for crypto currency adoption at local retailers
What do you think about idea?
Cryptocurrency as a payment method for in-store purchases has not gained significant traction. For consumers, there is little incentive to buy crypto from exchanges and then use it to make in-store purchases when there are many other payment methods readily available. For merchants, there are too few consumers making payments with crypto to warrant the additional setup needed to accept it and convert it to fiat. AMARK eliminates these hurdles to adoption by changing how consumers and merchants interact with marketing
$ 1.10
Coin Stats
Daily, %:
Weekly, %:
18.40%
Monthly, %:
-13.98%
Market Info
Market Cap:
Volume 24h:
$ 0.0055
Circ. Supply:
0 XAC
Ticker:
XAC
ICO profit
X 5.50
ICO Price~$0.2000
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