最后更新
2019年8月22日
AMARK - A Trojan Horse for Crypto Adoption
Cryptocurrency as a payment method for in-store purchases has not gained significant traction. For consumers, there is little incentive to buy crypto from exchanges and then use it to make in-store purchases when there are many other payment methods readily available. For merchants, there are too few consumers making payments with crypto to warrant the additional setup needed to accept it and convert it to fiat. AMARK eliminates these hurdles to adoption by changing how consumers and merchants interact with marketing.
AMARK is a platform that solves three key problems:
- Local marketing inefficiency from the inability to capture customer attention
- The need to collect personal data by marketing solutions
- Poor consumer and merchant adoption of cryptocurrency
Efficient Local Marketing
AMARK began development in 2017 with the goal of improving local marketing efficiency through the application of attention resource economics and consumer preference indexing. Attention resource economics properly treats attention as a finite resource and when applied to local marketing, allows businesses to capture verifiable consumer attention by offering direct compensation for it. AMARK uses marketing response data to understand consumer preferences and accurately measure the value of individual consumer attention. Consumers are delivered targeted advertising through AMARK and compensated for their attention to these offers at a rate that corresponds to their expected future purchases at aligned businesses. AMARK local marketing efficiency improvements are realized through achieving verifiable attention, improved attention quality, data-based consumer targeting and effective distribution.
Blockchain - Ending Personal Data Collection
The consumer pushback against intrusive data collection and resulting governmental privacy regulations created a need for data-based marketing solutions that ensure consumer privacy. In response, AMARK adopted blockchain and cryptocurrency as tools to eliminate ANY need for the collection of personally identifiable information. AMARK uses public blockchain data, overlaid with merchant data, to identify consumer preferences, understand local trends and set a value for consumer attention. Marketing offers and attention data profiles are linked only to blockchain wallet addresses rather than to consumers. Cryptocurrency is the ONLY viable way to privately compensate a consumer for their attention as other digital payment methods expose the identity of the payee. If an individual consumer receiving an attention payment was identifiable via the payment method, then all response and preference data could be easily tied back to that individual, thereby compromising the individual’s data privacy.
A Trojan Horse for Crypto Adoption
AMARK eliminates the hurdles to adoption by changing how consumers and merchants interact with marketing. Merchants will join AMARK to benefit from a superior marketing system that improves profitability. The activation of AMARK allows merchants to purchase XRC through the attention marketing system and distribute it to consumers via targeted advertisements. Consumers receive XAC payments in exchange for their attention to these offers, bypassing the need to secure crypto through an exchange. Once merchants activate the marketing system, XAC is accepted natively through in-store terminals without additional setup.
In our view, a pivot of the local advertising model to attention resource economics will lead to widespread adoption of cryptocurrency by both merchants and consumers.
AMARK正在解决实际问题
1.无法吸引客户注意力导致本地营销效率低下
2.需要通过营销解决方案收集个人数据
3.消费者和商家采用加密货币
2017
2018
March 2019
2020
2020
验证 13%
注意。未经证实的成员实际上可能不是团队成员
此优惠仅基于要约人提供的信息及其他公开信息。令牌销售或交换活动与ICO持有人完全无关,ICO持有人不参与(包括任何技术支持或促销)。仅显示ICO持有人无关的人员列出的令牌销售仅用于帮助客户跟踪总体令牌部门内发生的活动。这些信息并不意味着相当于您应该依赖的建议。在采取或不采取任何行动之前,您必须获得专业或专家的建议或进行自己的尽职调查。贡献者就收购令牌所订立的任何条款及条件属于其之间,而令牌及ICO持有人的发行人并非该等令牌的卖方。对于任何代币销售而言,ICOholder对第三方所作的任何陈述不承担任何法律责任,并且还必须直接针对此处列出的代币发行实体提出任何违反合同的请求。
如果您有任何疑问关于此令牌销售的性质,合法性或合法性或相关人员,请联系info@icoholder.com,了解有关您的疑虑的详细信息。