最后更新
2018年9月13日
Varanida在广告和内容市场中扮演推动者和中立角色,佣金不到1%。 Varanida允许广告客户,发布商和其他参与者在“验证广告协议”的基础上构建。 
分散式广告验证:Varanida用户可以共同投票选择广告,品牌和网站的质量和相关性。分数存储在我们的区块链中以提高透明度。
私人数据加密:Varanida已经建立了一个“数据钱包”  ,用户可以通过私钥拥有自己的个人数据。数据以AES加密,并通过ECDSA签名。
高吞吐量交易:我们的分散式实时竞价系统将建立在我们的区块链上,支持高交易率。
轻松构建应用程序:Varanida将支持分散式和传统应用程序,以实现更好的互动和更高效的广告活动。
Incentiviez用户:VAD令牌奖励用户查看广告,共享加密数据或提供内容,从而实现公平的价值共享机制。
奖励发布商效果:发布商从Varanida获得的收入高于传统网络,并且受到内容质量和效果的激励。
实用的Masternodes :在Varanida的区块链中,发布商将通过Masternodes和POS机制在支持交付网络方面发挥重要作用。
欺诈免费网络:Varanida的身份和声誉系统将使网络更能抵御广告欺诈,从而实现更好,更可预测的性能。
更好的交付: Varanida的网络将改善内容和广告投放率,增加容量,并鼓励参与创新格式。
June 2009 - Beginning of DOZ
July 2017 - Varanida was born
January 2018 - Team Varanida
April/May 2018 - Prototype release
Q3 2018 - Token Generation Event
Q4 2018 - Varanida Protocol
Q2 2019 - Varanida Blockchain
验证 69%
注意。未经证实的成员实际上可能不是团队成员
验证 0%
注意。未经证实的成员实际上可能不是团队成员
VARANIDA is a decentralized, fair and transparent digital platform that builds a better internet and ethical ad network through a decentralized advertising and content solution.
PROS:
CONS:
SUGGESTIONS:
NOTE:
The platform through the use of blockchain helps in improving digital advertising via the use of the internet making the project viable. I would likely to place my investment in it.
A decentralised advertising network is always the holy grail. It always falls on execution and how solid the product is. This project looks interesting enough in their approach.
Market Competitive environment:
According to the team’s information market cap of the global digital advertising market in 2017 hit $228 bln.
The team made a research of the market and see as their blockchain-competitors:
Basic Attention ($ 35 mln raised in the ICO, market cap $ 254 mln, ROI USD 5,5x);
AdEx ($ 10,5 mln raised in the ICO, market cap $ 29 mln, ROI USD 0,58x);
AdShares ($ 11.9 mln raised in the ICO, market cap $ 3,1 mln, ROI USD 0,04x)
etc.
As competitors on traditional market:
Google (241.4M US unique users (95.2% reach), $95.4B advertising revenue in 2017);
Facebook (203.9M US monthly unique users (80.4% reach), $39.9B advertising revenue in 2017);
Yahoo (185.6M US monthly unique users (73.2% reach), $4.7B advertising revenue in 2016).
On the niche of the ad-blocking Varanida see as their competitors: AdBlock, AdBlock Plus, AdGuard, uBlock Origin.
Many of this projects have strong teams with years in software development experience and in their product was already made large investments. Some of this products are already in beta-phase.
The project advantages:
Varanida blockchain is developing on the base of the current working product DOZ as a way to deliver the more efficient experience of the marketing.
The project made a comparison with some of its competitors in advertisement space. As clear advantages over them Varanida see:
Rewards users for attention;
Rewards users for interaction;
Decentralized ad-blocking;
Consensus ad validation;
Support for publisher applications;
Protocol release planned;
Reputation system;
Scalability;
Decentralised real-time bidding;
As an advantage over ad-blocking tools, Varanida points out an ability to choose what ads they can see (not clear how it differs from the user whitelist in the AdBlock). Weak advantage.
SOCIAL ACTIVITY
The project popularity in the social networks and discussion forums
The project is not detected on the radar of influencers.
Facebook: 492 followers, average number of likes per post is 6, without any discussions, user activity is low.
Bitcointalk: thread has 7 pages of the discussion, user activity is medium.
Twitter: 1,3k followers, average number of likes per post is 190, average number of retweets per post is 60, average number of comments under the post is 3, user activity is high.
Youtube: 53 subscribers, average number of views per video is 50, comments are turned off, user activity is medium.
Medium: 425 followers, average number of likes per post is 500 without any discussion in the comment section, user activity is low.
Reddit: 137 followers, user activity is low.
Discord: 805 followers, user activity is medium, admins are responding fast.
Telegram: 1,2k members, the channel is used to share news (~4 in the week), for chat is used discord.
The project has the following notable strengths:
It is aimed at a significant, fast-growing market (Digital Advertising).
It has an interesting idea.
Based on an existing business, DOZ.com.
Importance of blockchain in the project’s realization.
An existing working product.
However, there are also a number of risks associated with this ICO project:
- Technical description
- Commercial risks
- Decrease in token price
- Non-comprehensive roadmap
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