June 2009 - Beginning of DOZ
July 2017 - Varanida was born
January 2018 - Team Varanida
April/May 2018 - Prototype release
Q3 2018 - Token Generation Event
Q4 2018 - Varanida Protocol
Q2 2019 - Varanida Blockchain
$70 915 565
$105 000 000
VARANIDA is a decentralized, fair and transparent digital platform that builds a better internet and ethical ad network through a decentralized advertising and content solution.
The platform through the use of blockchain helps in improving digital advertising via the use of the internet making the project viable. I would likely to place my investment in it.
A decentralised advertising network is always the holy grail. It always falls on execution and how solid the product is. This project looks interesting enough in their approach.
Market Competitive environment:According to the team’s information market cap of the global digital advertising market in 2017 hit $228 bln.The team made a research of the market and see as their blockchain-competitors:Basic Attention ($ 35 mln raised in the ICO, market cap $ 254 mln, ROI USD 5,5x);AdEx ($ 10,5 mln raised in the ICO, market cap $ 29 mln, ROI USD 0,58x);AdShares ($ 11.9 mln raised in the ICO, market cap $ 3,1 mln, ROI USD 0,04x)etc.As competitors on traditional market:Google (241.4M US unique users (95.2% reach), $95.4B advertising revenue in 2017);Facebook (203.9M US monthly unique users (80.4% reach), $39.9B advertising revenue in 2017);Yahoo (185.6M US monthly unique users (73.2% reach), $4.7B advertising revenue in 2016).On the niche of the ad-blocking Varanida see as their competitors: AdBlock, AdBlock Plus, AdGuard, uBlock Origin.Many of this projects have strong teams with years in software development experience and in their product was already made large investments. Some of this products are already in beta-phase.
The project advantages:Varanida blockchain is developing on the base of the current working product DOZ as a way to deliver the more efficient experience of the marketing.The project made a comparison with some of its competitors in advertisement space. As clear advantages over them Varanida see:Rewards users for attention;Rewards users for interaction;Decentralized ad-blocking;Consensus ad validation;Support for publisher applications;Protocol release planned;Reputation system;Scalability;Decentralised real-time bidding;As an advantage over ad-blocking tools, Varanida points out an ability to choose what ads they can see (not clear how it differs from the user whitelist in the AdBlock). Weak advantage.
SOCIAL ACTIVITYThe project popularity in the social networks and discussion forumsThe project is not detected on the radar of influencers.Facebook: 492 followers, average number of likes per post is 6, without any discussions, user activity is low.Bitcointalk: thread has 7 pages of the discussion, user activity is medium.Twitter: 1,3k followers, average number of likes per post is 190, average number of retweets per post is 60, average number of comments under the post is 3, user activity is high.Youtube: 53 subscribers, average number of views per video is 50, comments are turned off, user activity is medium.Medium: 425 followers, average number of likes per post is 500 without any discussion in the comment section, user activity is low.Reddit: 137 followers, user activity is low.Discord: 805 followers, user activity is medium, admins are responding fast.Telegram: 1,2k members, the channel is used to share news (~4 in the week), for chat is used discord.
The project has the following notable strengths: It is aimed at a significant, fast-growing market (Digital Advertising). It has an interesting idea. Based on an existing business, DOZ.com. Importance of blockchain in the project’s realization. An existing working product. However, there are also a number of risks associated with this ICO project: - Technical description - Commercial risks - Decrease in token price - Non-comprehensive roadmap