Varanida

VARANIDA is a decentralized, fair and transparent digital platform that builds a better internet and ethical ad network through a decentralized advertising and content solution.

PROS:

1. The platform implements  a strict anti-fraud system  powered by blockchain  enabling a fully transparent reporting
2. The platform provides the users with inbuilt tools enabling the advertisers to easily design better campaigns  with better results
3. The platform  through the reward system enables the users to earn VAD tokens as a reward for the time they are exposed to ads111
4. The platform is highly scalable as it leverages a cutting-edge technology designed to handle several millions of request within a shorter period of time hence promoting faster transactions
5. The platform enables the users to store several relevant information on blockchain technology  through encryption which fully secures the user’s personal information
6. The platform team members involved in the project are adequate with relevant skills and experience in business management  and blockchain enthusiast  under the guidance of the CEO Anji  Ismail
7. The platform whitepaper has adequate information on the project use in ensuring easy digital advertising  enabling the users to easily understand the project

CONS:

1. The platform team members doesn’t include the project advisors
2. The platform VAD tokens doesn’t guarantee the holders any rights to participate  in the project management
3. The platform VAD token is not easily exchangeable with the commonly used cryptocurrencies and fiat limiting  its usage in remote areas

SUGGESTIONS:

1. The platform team members  should involve  advisors to help ins steering the project
2. The platform token use should offer more benefits to the holders by guaranteeing them voting rights and participation in the project management

NOTE:

The platform through the use of blockchain helps in improving digital advertising via the use of the internet making the project viable. I would likely to place my investment in it.

A decentralised advertising network is always the holy grail. It always falls on execution and how solid the product is. This project looks interesting enough in their approach.

Market Competitive environment:
According to the team’s information market cap of the global digital advertising market in 2017 hit $228 bln.
The team made a research of the market and see as their blockchain-competitors:
Basic Attention ($ 35 mln raised in the ICO, market cap $ 254 mln, ROI USD 5,5x);
AdEx ($ 10,5 mln raised in the ICO, market cap $ 29 mln, ROI USD 0,58x);
AdShares ($ 11.9 mln raised in the ICO, market cap $ 3,1 mln, ROI USD 0,04x)
etc.
As competitors on traditional market:
Google (241.4M US unique users (95.2% reach), $95.4B advertising revenue in 2017);
Facebook (203.9M US monthly unique users (80.4% reach), $39.9B advertising revenue in 2017);
Yahoo (185.6M US monthly unique users (73.2% reach), $4.7B advertising revenue in 2016).
On the niche of the ad-blocking Varanida see as their competitors: AdBlock, AdBlock Plus, AdGuard, uBlock Origin.
Many of this projects have strong teams with years in software development experience and in their product was already made large investments. Some of this products are already in beta-phase.

The project advantages:
Varanida blockchain is developing on the base of the current working product DOZ as a way to deliver the more efficient experience of the marketing.
The project made a comparison with some of its competitors in advertisement space. As clear advantages over them Varanida see:
Rewards users for attention;
Rewards users for interaction;
Decentralized ad-blocking;
Consensus ad validation;
Support for publisher applications;
Protocol release planned;
Reputation system;
Scalability;
Decentralised real-time bidding;
As an advantage over ad-blocking tools, Varanida points out an ability to choose what ads they can see (not clear how it differs from the user whitelist in the AdBlock). Weak advantage.

SOCIAL ACTIVITY
The project popularity in the social networks and discussion forums
The project is not detected on the radar of influencers.
Facebook: 492 followers, average number of likes per post is 6, without any discussions, user activity is low.
Bitcointalk: thread has 7 pages of the discussion, user activity is medium.
Twitter: 1,3k followers, average number of likes per post is 190, average number of retweets per post is 60, average number of comments under the post is 3, user activity is high.
Youtube: 53 subscribers, average number of views per video is 50, comments are turned off, user activity is medium.
Medium: 425 followers, average number of likes per post is 500 without any discussion in the comment section, user activity is low.
Reddit: 137 followers, user activity is low.
Discord: 805 followers, user activity is medium, admins are responding fast.
Telegram: 1,2k members, the channel is used to share news (~4 in the week), for chat is used discord.

The project has the following notable strengths:

It is aimed at a significant, fast-growing market (Digital Advertising).
It has an interesting idea.
Based on an existing business, DOZ.com.
Importance of blockchain in the project’s realization.
An existing working product.


However, there are also a number of risks associated with this ICO project:
- Technical description
- Commercial risks
- Decrease in token price
- Non-comprehensive roadmap