White Rabbit

The White Rabbit project has a couple of strengths:

Clear business plan
Team members have experience in film industry.
Disadvantages of the project are as follows:

The controversial concept of the product
There is no clear vision of the target audience.

There are a lot of things that you are going to have to do long before you part with any money to invest in the White Rabbit ICO and one of the very first things I would advise you to do is to look and see if there are any other companies offering what they are.

If so you will then need to look at just how large the potential market place is and whether you think that there are enough unique aspects to the White Rabbit concept that will make a business or service that people are prepared to use.

If so, then you will need to do your own due diligence which will entail you reading through both their white paper and the road map of this initial coin offering and then checking out each of the team members who are going to be driving the concept forward.