Highstreet

Highstreet is a decentralized Metaverse and MMORPG where brands, both traditional and crypto, can use our platform to seamlessly integrate and build their presence in Highstreet World. From Day One, Highstreet has striven for interoperability, partnering with major thought leaders from exchanges like Binance, blockchains like AVAX, to funds like Everyrealm and Animoca Brands to integrate with our "metaverse as a service" layer.

Beyond crypto projects, brands like Balenciaga and LVMH are extending their reach as well, to virtual worlds in order to expand to new markets. With the rise in popularity of NFTs, many brands are further tapping into the on-chain industry Adidas with their very own Bored Ape, and even Harvey Nichols with their own NFT drops. It is without a doubt that the future of retail and commerce is entertainment.

However brands are not equipped to build and develop full-scale games, and this is the opportunity Highstreet is seizing to define the next generation of shopping. With Highstreet Marketplace, both established and new brands can leverage Highstreet and seamlessly establish virtual storefronts both on web3 and within the Metaverse. Highstreet World itself is an open world MMORPG experience where the vast majority of in-game items are products by real brands.

HIGH Token (Highstreet) is a native token of a decentralized commerce-centric play-to-earn metaverse built with virtual reality (VR) support. Apart from realizing a two-way currency flow within physical and virtual worlds, Highstreet (HIGH) introduces a market where in-game items can be redeemed for real-life products. During gameplay, users have an opportunity to explore the metaverse, fight monsters and complete quests all the while acquiring goods that have both digital and real-world utility.

The project aims to define the new generation of retail and offers an effortless, secure and entertaining way of making online purchases.

Apart from HIGH, the game features a utility token STREET, acquired through completing various tasks in the game. While HIGH is considered a governance heavy token, giving gamers an opportunity to vote on major decisions on the platform, profit through stacking and buy products on the marketplace, STREET serves as the primary currency facilitating the commerce in the game and can be used to buy armor, weapons, heals, travel tickets and hotel stays. HIGH is paid to owners of properties in taxes and is also obtainable through participation in metaverse’s special events.

As stated in the official sources, the token first went live in October 2021. The company’s twitter feed reports that the game is currently as of November 2021 in private alpha testing with the public beta testing coming towards the end of the year. Highstreet market is already accessible to users via browser.