GAMB

The project has the following notable strengths:

• A significant and promising market niche.

• Highly skilled and vastly experienced founders, team and advisors.

• A detailed description of the technical features and business strategy for the project in the whitepaper.

• An ambitious idea.

• The economic potential of the token is notable.

However, there are also a number of risks still associated with this ICO project:

- Absence of an MVP.
- Team does not provide smart contract for review upon request.
- The space that the Gamb project targets is very difficult to penetrate. Not only there is a close competitor in Storiqa, but also traditional players like Amazon and Aliexpress may be indirect competitors if they decide to develop their own blockchain for their own business purposes.
- Unavailable public GitHub. The smart contract code on GitHub is unavailable for public review. This makes it impossible to track the development stage of the project according to the roadmap or assess the quality of the product.
- Absence of partnerships. The foundation have not yet announced any partnerships, but as of June 2018 Gamb have placed Google, Pay Pal, DHL, Klarna and Sofort banking as Gamb shopping cart partners on the official website (without any official announcements). Additionally, according to the roadmap the team plans to onboard merchants from Europe in 2020.
- Team and advisory board composition and expertise.
- Lack of clear ICO justification. Gamb presents itself as the leader in the German e-commerce software market, with more than 25,000 active merchants and annual store revenues exceeding 2.3 billion euros. Therefore, it is not obvious why Gamb needs US$30 mln for developing this project. This could cause a risk of the misuse of funds or concealment of information about the development of the project.
- Non-comprehensive whitepaper.