Gambio was founded in 2005 and is the German market leader for e-commerce software with more than 25,000 active merchants using Gambio’s software, generating annual store revenues of more than 2.3 billion Euros (approx. 2.7 billion U.S. Dollars).
The company leverages a global network of strategic partners, including tech and logistic giants such as Google, Klarna and DHL. The company is witnessing unprecedented centralization of economic power by leading tech giants such as Google, Amazon, Facebook and Apple (GAFA). Amazon takes the lead with 55% of all product searches. Globally more than 4 million merchants use the Amazon marketplace and underlying services as sales channel.
Centralization of commerce is a real threat to online and offline merchants alike. Merchants can be blocked and voided of any services, be it commerce or advertising by Amazon-like monopoly powers.
Gambio, with its growing merchant base, is in a unique position to lead the industry into a sustainable alternative to Amazon, based on open-source software powered by blockchain technology. We firmly believe that merchants need to be empowered in order to provide the best products and services to consumers.
For above mentioned and many other reasons, we are introducing GAMB – the Global Alliance of Merchants on the Blockchain. GAMB is powering the decentralized marketplace of the future, ultimately governed by smart contracts, with no decision making unit other than the owners of the marketplace themselves. Merchant Alliance members (token holders) propose rules and regulations which - upon approval - can be programmed into smart contracts, so that transparency, trust and sustainability are guaranteed.
The project will be executed by a team of professionals with many years of experience in big scale e-commerce projects, supported by a multidisciplinary advisory team.
Attention. There is a risk that unverified members are not actually members of the team
$12 400 000
The project has the following notable strengths:
A significant and promising market niche.
Highly skilled and vastly experienced founders, team and advisors.
A detailed description of the technical features and business strategy for the project in the whitepaper.
An ambitious idea.
The economic potential of the token is notable.
However, there are also a number of risks still associated with this ICO project:
- Absence of an MVP.- Team does not provide smart contract for review upon request.- The space that the Gamb project targets is very difficult to penetrate. Not only there is a close competitor in Storiqa, but also traditional players like Amazon and Aliexpress may be indirect competitors if they decide to develop their own blockchain for their own business purposes.- Unavailable public GitHub. The smart contract code on GitHub is unavailable for public review. This makes it impossible to track the development stage of the project according to the roadmap or assess the quality of the product.- Absence of partnerships. The foundation have not yet announced any partnerships, but as of June 2018 Gamb have placed Google, Pay Pal, DHL, Klarna and Sofort banking as Gamb shopping cart partners on the official website (without any official announcements). Additionally, according to the roadmap the team plans to onboard merchants from Europe in 2020.- Team and advisory board composition and expertise.- Lack of clear ICO justification. Gamb presents itself as the leader in the German e-commerce software market, with more than 25,000 active merchants and annual store revenues exceeding 2.3 billion euros. Therefore, it is not obvious why Gamb needs US$30 mln for developing this project. This could cause a risk of the misuse of funds or concealment of information about the development of the project.- Non-comprehensive whitepaper.
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