Neutro

We have placed efficiency at the heart of our commercial strategy, and this is nowhere more visible than in our approach to community-building and support. Neutro is a truly innovative blockchain, built with a platform approach in mind, so we aim to collaborate and share with the community as early as possible. There is no wasted effort here; our initial move will be to bring technically-minded support from our ICO community, and bring it into our technical community – this will itself be a precursor to a more formal accelerator, where proposals can be submitted to receive either technical or financial support from the innovation fund.

The same is true of the commercial community, where we will guide and encourage active debate, scoping and ideation within a commercial context to explore use cases for the Neutro platform.

By curating and guiding these communities with formal accelerators in mind, we can structure the conversation around a broad scope of need to create the next generation of Neutro dApps as well as contributing to the development of the platform itself.

This debate and the products and ideas it gives rise to will initially be considered a blend of commercial and technical – the benefit to this view is that it generates constant news and content about genuine use cases for the platform, innovation in technical design and crafts a marketing output that is based on function not hype.

With the ERC-20 token supported with consistent community content about the Neutro platform, the marketing focus at month 8 will be on our own initial suite of applications and the wallet, as well as development updates. This activity will be partly supported by the community as we begin to target areas where we have traction to focus some of our early launch marketing efforts.

The community conversation and updates will give us rich content to run native ad campaigns in support of PR activity and organic coverage. We will support this with targeted ad spend through what are now traditional digital funnels of ad to landing page with email nurturing to give us a ready community of Neutro consumers outside of our commercial and technical communities. This early data on traction will ensure that our launch marketing is targeted correctly for good acceleration of acquisition in the first quarter after protocol launch.

The combination of native and organic content along with PR will be entirely supported by the early investment in community engagement. This approach gives us ample lines of communication and a solid relationship with consumers in the event of delays or pivots in the development process.

As described above, the initial commercial and developer communities will form from the ICO, formalise into distinct groups that are well-led by us; by month 12, we will want to have further refined segments of those communities into accelerators, where there are formal bid processes to gain access to the innovation fund described in the costings chart.

The innovation fund is $500k, and will be flexibly applied through a mixture of development and commercial support; in-kind support in the form of PR or other resources and hard cash in the form of dollars. We have the option of supplementing this with Neutro coins once the protocol launches. We will not be prescriptive at this stage about the mix of deployment between commercial and development, or about what kind of support each project will get. We believe at this stage that we would encourage projects around PoS (Point of Sale systems for retail), potentially payment gateways and plugins, though it might well be that other priorities emerge or gain traction in the conversation.

Importantly, we already have an experienced commercial team familiar with tech and tech startups as well as a startup-orientated tech team, so we will lever these internal skills as well as bringing in further support to assess opportunities and partnerships, and create commercial arrangements that best fit the requirements of the platform.

This innovation fund and the accelerators that feed from it are vital to our approach of lean delivery. They are our opportunity to seed genuine innovation in a next- generation blockchain, and a functional real world economy based on this technology.