About Iztok Franko
I can help you increase web sales by applying smart, data-driven ecommerce and digital marketing. I specialize in airline booking funnel conversion optimisation and advanced analytics.
I work with:
- Airlines looking to improve their website conversion rate and average order value (ancillary revenue)
- Airline agencies & partners by adding to their expertise (conversion optimzation, advanced web analytics) they can offer their clients
- Airline B2B providers who want to reach the airline audience (ecommerce, digital, ancillary pros) via Diggintravel content platform
Core Services:
- E-Commerce strategy
- Web Analytics and advanced analytics insights (using own platform for advanced airline booking funnel analytics)
- Website Optimisation ('CRO')
- User Experience ('UX') Research
Other Services:
- increasing ancillary revenue (in-path booking, post-booking upsell and cross-sell)
- digital campaign performance evaluation (using analytics and different attribution models)
What others say about me:
"I’ve worked with Iztok on various triggered email initiatives. I have continuously been impressed by his attention to detail, responsiveness, and expertise in the realm of conversion rate optimization for eCommerce. He combines a deep understanding of customer needs with expert-level knowledge of digital tactics that have a real impact on the bottom line of his business."
-- Mike Arsenault, Founder at Rejoiner
"Iztok displays an exceptional technical competence and is up to date with the most advanced solutions. Thanks to Iztok, Adria Aiways has improved dramatically:
- Visits increased by 55%
- Revenue increased by 77%
- Conversion rate improved by 27%"
-- Yvan Fornes, Business Analytics Consultant at Amadeus