Iztok Franko

I can help you increase web sales by applying smart, data-driven ecommerce and digital marketing. I specialize in airline booking funnel conversion optimisation and advanced analytics. I work with: - Airlines looking to improve their website conversion rate and average order value (ancillary revenue) - Airline agencies & partners by adding to their expertise (conversion optimzation, advanced web analytics) they can offer their clients - Airline B2B providers who want to reach the airline audience (ecommerce, digital, ancillary pros) via Diggintravel content platform Core Services: - E-Commerce strategy - Web Analytics and advanced analytics insights (using own platform for advanced airline booking funnel analytics) - Website Optimisation ('CRO') - User Experience ('UX') Research Other Services: - increasing ancillary revenue (in-path booking, post-booking upsell and cross-sell) - digital campaign performance evaluation (using analytics and different attribution models) What others say about me: "I’ve worked with Iztok on various triggered email initiatives. I have continuously been impressed by his attention to detail, responsiveness, and expertise in the realm of conversion rate optimization for eCommerce. He combines a deep understanding of customer needs with expert-level knowledge of digital tactics that have a real impact on the bottom line of his business." -- Mike Arsenault, Founder at Rejoiner "Iztok displays an exceptional technical competence and is up to date with the most advanced solutions. Thanks to Iztok, Adria Aiways has improved dramatically: - Visits increased by 55% - Revenue increased by 77% - Conversion rate improved by 27%" -- Yvan Fornes, Business Analytics Consultant at Amadeus