The Joy

The Joy

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Last Update

Jan 24, 2019

The Joy – is the first ecosystem for the consumers and providers of wellness and beauty treatments. Using the services of The Joy, one can book the arrival of the practitioner to any place (your home, your workplace or the hotel) as well as make an appointment in a beauty salon or spa.
Seed Round
Jan 20, 2019
May 1, 2019
100% completed
$4 621 118
hard cap
cap
goal
26% hard cap completed
Goal 2 100 000.00 USD
Cap 2 100 000.00 USD
Hard cap 17 400 000.00 USD
past
  • 1 JOY
    =
    0.015 USD
Token Details
Ticker
JOY
Accepted Currencies
ETH, BTC, LTC, BCC, FIAT
Company Details
Registered Country
Germany, Estonia
Additional Details
MVP/Prototype
Yes
Platform
Etherium
Whitelist
Yes , from Jan 10, 2019
KYC
Yes
Categories
Platform

About The Joy

The Joy – is the first ecosystem for the consumers and providers of wellness and beauty treatments. Using the services of The Joy, one can book the arrival of the practitioner to any place (your home, your workplace or the hotel) as well as make an appointment in a beauty salon or spa. The Joy provides freelancers and salons with orders, while consumers on the other hand get high quality beauty services at a time and place that is suitable for them. Advertisers can place targeted offline and online advertisements, and companies can arrange promotional campaigns and get big data statistics within the platform.

The main goals of The Joy are to: help every single customer have a convenient, profitable way of ordering wellness and beauty services; make logistics and financial planning simpler and cheaper for every practitioner and salon owner; increase brand awareness and business efficiency along with providing new marketing channels; provide access to an innovative advertising platform and increase one’s sales with The Joy. The Global Wellness Institute estimated the wellness and beauty market at $3,7 trillion, which is about 5% of the world GDP. The North and South America beauty market encompasses more than 750 000 thousand beauty salons, spa and barber shops. (IBIS World). In Great Britain beauty salons are opened more often than any other business, implying the annual net gain of 10% or 626 beauty salons (Royal Mail’s Address Management Unit). According to the opinion poll held in Germany, today more than 70% of respondents are ready to book beauty services delivered to their home. However, there is no single platform today, where customers could both order services on-demand as well as book a salon appointment online for a certain time. Even those very few on-demand services and salon aggregators do not provide enough features to clients, practitioners or salon owners.

The Joy Roadmap

  • Q3 2017

  • Start of research and concept development.
  • Q1 2018

  • Start of The Joy platform development.
  • Q2 2018

  • Official setup of The Joy GmbH in Germany.
  • Q3 2018

  • Ready beta app for Android
    Conclusion of preliminary agreements with advertising partners
    Inventory for on-demand orders and offline advertising has been developed.
  • Read More
  • Q4 2018

  • Seed Round start
    Early access launch
    Platform test phase
  • Q1 2019

  • Token Sale start
    Office setup in Berlin
    Commercial launch of the project (in-salon bookings only)
    Adding functionality for on-demand services
    Start of expansion to other German cities.
  • Q2 2019

  • Addition of advanced settings for practitioners and salons
    Addition of business optimization tips
    Addition of the discount module
    Addition of the client management module
    Addition of The Joy widget for websites
    Addition of functionalities for regional partnerships
    Start of expansion to Austria, Switzerland, France.
  • Q3 2019

  • Setup of the first regional partnerships
    Addition of the Big Data module
    Addition of the sponsorship module
    Addition of the resource planning module
    Start of expansion to USA, Belgium, Netherlands.
  • Q4 2019

  • Setup of The Joy online store
    Addition of the automated advertising module
    Start of expansion to Japan, South Korea, Great Britain.
  • 2020

  • Addition of the survey module Integration of POS terminals
    Addition of the community module
    Start of expansion to the China, Denmark, Norway, Sweden, Finland, Italy, Spain, Portugal, Japan, South Korea, UAE, Saudi Arabia and Singapore.
  • 2021

  • Diversification of business activities (other types of services)
    Start of expansion to Canada, Australia, New Zealand, Malaysia, Taiwan, Qatar.
  • 2022

  • Start of expansion to India, Argentina, Brazil, Uruguay, Chile, Turkey, Poland, Russia, Ukraine.

The Joy Team

Verified 38%

Attention. There is a risk that unverified members are not actually members of the team

Vladislav Kiselev
Founder, CEO
unverified
Bogdan Nekhoda
Co-founder, CFO
verified
Emil Khafizov
Co-founder, COO
verified
Lex Anselm
CMO
verified
Sergey Kutyr
CTO
verified
Sergey Yurchenko
Business development manager
verified
Konstantin Kravets
Senior project manager
unverified
Julia Ushakova
System Analyst
unverified
Dmitriy Biblev
Designer
unverified
Lidia Dogadkina
Designer
unverified
Arsenii Nohin
Project manager
unverified
Ruslan Bratenko
Front-end developer, AngularJS / VueJS developer
unverified
Vitaliy Khomenko
Back-end developer
unverified
Igor Ponomarenko
Art Director
unverified
Sergey Gorbulya
QA specialist
unverified
Victoria Ivakina
Social Media Manager
verified

Advisors

Verified 0%

Attention. There is a risk that unverified members are not actually members of the team

Othman Mirzan
Advisor
unverified
Sebastian Klumpp
Advisor
unverified
Michael Schneider
Advisor
unverified
Achim Löwen
Advisor
unverified

Former members

Vlad Bagriy
HTML Layout developer
Vadim Fedenev
Back-end developer
Aleksander Koval
QA specialist
Denis Panov
Blockchain-developer

The Joy Interviews

BOGDAN NEKHODA
As a team member, сan you tell us about your role in the ICO project?
I am CFO of The Joy. My role is to conduct financial planning and control financial in- and outflows.
What do you think about idea?
I love the idea a lot. We are going to digitize the industry that still lives in the analogue world.
EMIL KHAFIZOV
As a team member, сan you tell us about your role in the ICO project?
I develop communication strategies, branding initiatives, internal communications and establish relations with partners and business related activities.
What do you think about idea?
The Joy is a great project and idea, strong team, truly bringing innovation to beauty and care market.
LEX ANSELM
As a team member, сan you tell us about your role in the ICO project?
Overseeing and coordinating marketing activities of the ICO, product launch and international expansion.
What do you think about idea?
The Joy is going to become the Uber of the Wellness and Beauty industry with several other components not seen in the beauty industry nowadays.
SERGEY KUTYR
As a team member, сan you tell us about your role in the ICO project?
Control of overall structure of the project (software and server infrastructure) , implementation of technical solutions in our project
What do you think about idea?
Great idea, it makes it so much easier for users to make service orders! It works when its simple and when all parties involved can easily communicate with each other.
SERGEY YURCHENKO
As a team member, сan you tell us about your role in the ICO project?
As a team member, my task is to coordinate the development team, communicate and quickly solve emerging tasks.
What do you think about idea?
This is a great opportunity for each of the parties to quickly and accurately get what they want. I believe that the service will be very much in demand in the modern world.
VICTORIA IVAKINA
As a team member, сan you tell us about your role in the ICO project?
I’m a Social Media Manager. My key role is to drive project’s content marketing, social media and other forms of digital communications.
What do you think about idea?
Idea behind The Joy is highly demanded by today’s fast developing world of digital applications in wellness and beauty industry. Therefore, I think it will be next daily basis app for millions of people around the globe.

The Joy Last News

4.50
positive
5.0 18
ICO Profile Vision Activity Potential Product Team

The Joy Reviews

Samson Owiti
Cryptotrader, Crypto investor, Blockchain business expert

The Joy will provide the beauty industry with a reliable, practical and efficient platform that will serve the needs of both industry representatives and customers. Using the services of The Joy, one can book the arrival of the practitioner to any place, as well as make an appointment in a beauty salon or spa. The Joy provides freelancers and salons with orders, while consumers on the other hand get high quality beauty services at a time and place that is suitable for them.

PROS:

  • On-demand beauty platforms that work with beauty practitioners-freelancers exist since 2014. However, modern platforms do not have many basic things for customers and practitioners compared to the planned functionality of The Joy. None of these companies provide franchise opportunities. And targeted offline advertising is not used by any player in the beauty and wellness industry.
  • The Joy provides a full range of beauty services from massage to makeup. All providers and beauty salons undergo a thorough check, including checking of certificates, licenses, work experience, and professional skills.
  • On The Joy platform everyone, from a student to a top company manager, will be able to find service according to their requirements and budget. There are also group orders, corporate orders, discount programs for families and students that bring additional value to the customers. Token holders will be able to get discounts on services, depending on the number of tokens they have on their account. The discount for the holders of the tokens can reach 99.99%
  • The Joy's partners will be able to buy unique targeted offline advertising on T-shirts, jackets and cars of The Joy practitioners. In addition, they will be able to purchase online advertising on the corporate blog or social media of The Joy.
  • Each user of the platform can receive a referral bonus for getting new client, practitioner or salon to The Joy. 10% from The Joy’s commission fee from each order goes to referral payments to people that invited the client and the practitioner.
  • There is a unique bonus program and monthly raffle games for clients and practitioners that are active on the platform. The Joy offers customers a bounty program in which they can receive Joycoins by making a relevant post in social networks after the order.
  • When paying for services with tokens, the rate will be 10-20% more profitable than the average exchange rate of the token to the local currency. Thus, token payment will be more profitable than payment by fiat, and token holders who supported the project at the ICO stage will receive real privileges.
  • The Joy will conduct and process opinion polls among clients, practitioners and salons for the partners. Every participant will be rewarded with Joycoins. Budgets for surveys will be also paid with Joycoins by partner companies.
  • By using Ethereum smart contracts all ratings on The Joy will be fixed in the Ethereum blockchain, which will be a guarantee that no one will be able to delete or edit them in the future.
  • Beauty salons will be provided with a booking system where they will be able to enter bookings from other sale channels. The Joy also offers practitioners and beauty salons a financial system to observe and analyse their business KPI’s (Key Performance Indicators).
  • The logistics system will estimate the route and ETA (Estimated Time of Arrival) before the beginning of an order, show parking possibilities in real time and save practitioners money and time, allowing them to carry out more orders.

CONS:

  • The project token does not give its owners a right to take part in a decision making process.
  • The Joy platform doesn't make any forecasts about the value of Joycoin, while it is highly affected by changeable market conditions. It also doesn’t provide token holders with any kind of compensation in a case of losses.

SUGGESTIONS:

  • Motivate The Joy token holders by engaging into the decision making process.
  • Provide token owners with warranties associated with the value of a Joycoin and the compensation system in the case of losses.

NOTE:

The Joy’s goal is to provide millions of clients with affordable wellness and beauty services; extend the capacities of thousands of practitioners and salon owners; provide a secure, reliable and scalable platform in the blockchain and sharing economy era; eliminate the inconveniences for the customer and the entry barriers for practitioners. But the ultimate goal is to make it possible for people to care more about themselves and others. Active ongoing cooperation with partners and advisors with vast experience in the fields of IT development, design, marketing, PR, business consulting and beauty will facilitate the creation of such a platform. Applying their experience in practice, The Joy will be as efficient and effective as possible.

Read More
Jan 23 2019
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