Papyrus

Papyrus

Created using Figma
Created using Figma

Last Update

Apr 12, 2018

Papyrus create global digital advertising ecosystem which will unite users, publishers, advertisers and application developers for accelerated growth of advertising market, efficiency and everyone’s economic wealth and comfort. We are creating a global digital advertising ecosystem to unite users, publishers, advertisers and application developers for accelerated growth. the Papyrus infrastructure offers an unprecedented safeguard protecting users from ads, users are motivated to share their data with dDMPs for several reasons that previously didn't exist: 1. dDMPs will compensate users for their data update; 2. Users will receive more relevant and interesting advertisements in return for providing more complete information about themselves; 3. Users will earn more compensation from advertisers as a result of better ad targeting.
Private Presale
Mar 21, 2018
Sep 15, 2018
100% completed
$1 300 000
hard cap
cap
7% cap completed
Cap 17 500 000 USD
Hard cap 175 000 000 USD
past
  • 1 PPR
    =
    0.055 USD
Token Details
Ticker
PPR
Accepted Currencies
ETH, BTC
Additional Details
MVP/Prototype
Yes
Platform
Ethereum, Papyrus blockchains
KYC
Yes
Categories
Platform, Cryptocurrency, Media

About Papyrus

Digital advertising market of $229B is plagued by fraud traffic, brand safety issues, excessive middleman cuts, and absence of supply chain transparency. According to a survey of senior ad buyers worldwide these issues are top of advertiser concerns.

Papyrus is an open source scalable blockchain platform specifically designed to fight all digital advertising issues - fraud traffic, brand safety issues, excessive middleman cuts, and absence of supply chain transparency. Unlike other existing blockchains it has unique features that make it feasible solution for practical adoption: low transaction costs, privacy management, execution of smart contracts based on large volume of data.

On top of blockchain platform Papyrus provides decentralized monitoring and money flow management tools to digital advertisers and publishers, which help them to get visibility on third parties and ad agencies, fight fraud, control money streams and optimize supply chain efficiency. These tools cannot be manipulated by any parties: data for monitoring is stored immutably, money flow management rules are automatically enforced by smart contracts. For example, advertiser can enforce automatic rules that say “fraudulent traffic won’t be paid for and brand safety violations will imply penalties for abusers”. Verifiers connected to the system provide data to verify these rules while blockchain guarantees their enforcement.

By providing these tools Papyrus creates transparency, trust and efficiency within digital advertising supply chain. Papyrus is a neutral solution that doesn’t compete with ad platforms and service providers while brings benefits for all of them unless they are making money in gray area.

On top of blockchain platform Papyrus provides decentralized monitoring and money flow management tools to digital advertisers and publishers, which help them to get visibility on third parties and ad agencies, fight fraud, control money streams and optimize supply chain efficiency. These tools cannot be manipulated by any parties: data for monitoring is stored immutably, money flow management rules are automatically enforced by smart contracts. For example, advertiser can enforce automatic rules that say “fraudulent traffic won’t be paid for and brand safety violations will imply penalties for abusers”. Verifiers connected to the system provide data to verify these rules while blockchain guarantees their enforcement.

Papyrus has launched its MVP that consists of an advertising network using blockchain architecture to enable the transparent purchase of advertising inventory. All calculations between advertisers and publishers are controlled by smart contracts with automatic restrictions on payments depending on the quality of results as verified by independent verification service suppliers. The MVP is deployed on Ethereum TestNet Rinkeby and will be launched in Ethereum MainNet after the second Token Generation Event.

The Papyrus Channel Layer is the key feature of the MVP, executing smart contracts over large datasets collected by network participants. The launch has made it possible to test the scalability of the Papyrus solution and prove its applicability to the programmatic ad market, where the number of ad impressions reaches billions every second. Scalability on data and low infrastructure costs are what differentiate Papyrus from other blockchain solutions.

Later this year, Papyrus will launch its open-source blockchain network where the current MVP will be migrated. The Papyrus blockchain network will be an Ethereum fork, which will reduce the cost of smart contracts execution and ensure transaction privacy using dPoS consensus and zero-knowledge proofs. It is a necessity in the advertising market, as media buyers want to keep the structure of their spending confidential. The network will also provide Papyrus developers with a more flexible architecture for modification.

Due to its data scalability and privacy protection capabilities, the Papyrus blockchain architecture offers an extensive range of use cases not only within the advertising industry but for all business applications requiring the secure execution of smart contracts based on large data sets and their analysis, notably with AI models. The potential market for the Papyrus network is enormous. In addition to improving the advertising ecosystem, it can be applied to build high-frequency trading solutions backed by smart contracts, automatic loan issuance based on dynamic scoring, and many other scenarios, including in the Internet of Things market.

The launch of the MVP is a fundamental step in the development of more products using the Papyrus’ blockchain architecture.

Papyrus - scalable blockchain protocol for digital advertising industry is redefining now the digital advertising marketplace.

Features

Papyrus is a universal blockchain platform specifically designed to overcome the challenges of digital advertising.

Papyrus connects advertisers, publishers, agencies, advertising platforms and verifiers within the Papyrus blockchain network to create trust, fairness and efficiency within the digital advertising market.

  • Big data scalability (Execution of smart contracts based on raw data with millions of data points)
  • Low costs of transactions (Handling millions of ad events per second requires low costs)
  • Privacy management (Advertisers can keep ad campaign data private. But expose aggregated info about agencies, ad networks and publishers to establish their reputation)

Technical Info

 

How does it work:

Papyrus is a scalable blockchain protocol and platform for execution of smart contracts against large data sets. On top of this platform Papyrus builds a programmatic ad buying solution addressing the major problems of the digital advertising industry. By securely and privately tracking trillions of impression-level events per day and applying smart contract-based ad verification and payment settlement logic, the solution creates transparency and trust between ad market players, provides visibility into end-to-end payment flows, reduces operational costs, eliminates fraud and increases ad quality, ultimately improving end user experience.

The solution features:

1. Channel layer - an off-chain mechanism for collecting, securely storing, verifying and processing raw business transactions data (in particular, execution trace of RTB protocol).
2. Papyrus blockchain - a consortium dPoS blockchain based on Tendermint BFT consensus algorithm, with support of EVM smart contracts. It backs the operation of channel layer and implements ad campaigns business logic including ad verification and payments settlement rules.
3. Cosmos Network integration - the Papyrus blockchain is built as a Cosmos Zone, connected to the Cosmos Hub to benefit from ready interoperability with existing public blockchains.
4. Dashboard applications providing access to the Papyrus functions for advertisers/publishers, and integration tools for onboarding existing adtech platforms.

Papyrus Roadmap

  • Q1 2017

  • R&D team assembled
  • Q2 2017

  • First white paper published
  • Q3 2017

  • First partners joined
  • Q4 2017

  • $1.5M raised in token sale round 1
    First proof-of-concept in Ethereum
  • Read More
  • Q1 2018

  • MVP launch and token sale round 2
  • Q2 2018

  • Enterprise pilots with partners
  • Q3 2018

  • Launch of Papyrus Testnet & Papyrus Wallet
  • Q4 2018

  • Launch of Papyrus blockchain network

Activity

Activity:
323
HIGH
Posts:
792
HIGH
Views:
15 659
VERY HIGH
Activity:
98
LOW
Merit:
10
LOW
Posts:
124
LOW
Views:
3 707
LOW
Users:
82
LOW
Posts:
204
MEDIUM
Followers:
6 880
HIGH
Likes:
6 660
HIGH
Followers:
5 475
HIGH
Tweets:
232
MEDIUM
30 Days Growth:
-479
Members:
18 146
VERY HIGH
30 Days Growth:
-1824
Alexa
Rank:
1 749 304
VERY LOW
Delta:
-225 634

Participation in events

  • Money20/20
  • Europaplein 16, 1078 Amsterdam, Netherla...

Team

Verified 23%

Attention. There is a risk that unverified members are not actually members of the team

SVP Strategic Business Development
unverified
SVP Product Evangelist
unverified
Communications Director
verified
Lead Software Engineer
verified
Blockchain Engineer
verified
Lead Software Engineer
unverified
Mobile Software Engineer
unverified
Mobile Software Engineer
unverified
Digital Marketing Manager
unverified
Technology Evangelist
unverified

Advisors

Verified 0%

Attention. There is a risk that unverified members are not actually members of the team

Business Development Advisor
unverified
Technical Advisor
unverified

Former members

Product Manager
Ecosystem Evangelist
Research & Analytics
Lead Software Engineer
Frontend Developer
Frontend Developer
Graphic Designer
Web and Graphic Designer
PR & Community manager
Business Development Advisor
Leonid Eletskih
Technology Evangelist

Papyrus Interviews

Elena Obukhova
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
Communications Director
Alexander Kholodov
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
I am Lead Software Engineer at Papyrus.
Igor Sokolov
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
Blockchain Engineer

Last News

4.08
positive
5.0 6
ICO Profile Vision Activity Potential Product Team

Papyrus Reviews

Samson Owiti
Cryptotrader, Crypto investor, Blockchain business expert

PAPYRUS is a decentralized and scalable protocol for digital advertising.

PROS:

  1. Low cost of transactions: The platform is able to handle millions of adverts per second reducing the involved cost by the advertisers
  2. Big data scalability: The platform is able to collect and validate large volumes of data from the Ad platforms and execution of smart contract based on raw data with millions of data points
  3. Transparency: All the payments within the supply chain are executed based on the smart contracts  and stored immutably within the blockchain with permissioned access for the users
  4. User control: The platform enables the users to directly control their own advertising experience leading to the redundancy of the adblock solutions   hence naturally lowering the operational costs incurred by the users and boosting their revenues
  5. Security: The platform protects the advertisers from non-human traffic  ensuring their brand safety  hence eliminating any fraud
  6. Team: The platform involved team members have relevant skills and experience from different related fields necessary for the project execution
  7. Whitepaper: The  whitepaper adequately developed and well organized giving the users relevant information on the importance of the project

CONS:

  1. The platform lacks a well developed mobile application supported by Android  and IOS to enable easy interaction between advertisers and agencies
  2. The platform team doesn’t involve advisors
  3. The platform PPR tokens  value at the initial token sale is not determined

SUGGESTIONS:

  1. The platform technical team should  develop a mobile application supported by Android and IOS for easy advertisements via their smartphones
  2. The platform team should involve advisors to give a proper guidance to the project implementation

NOTE:

The platform easily connects advertisers, publishers, agencies and verifiers within the Papyrus blockchain network creating trust, fairness and efficiency within the digital advertising market making it viable. I would therefore invest in it.

Read More
bitcoinexchangeguide.com
News, reviews

Ultimately, Papyrus is a blockchain-based advertising marketplace that aims to provide better transparency throughout the advertising ecosystem. This is designed to reduce fraud and cut down on intermediary costs, leading to greater efficiency for advertisers and publishers. Furthermore, with Papyrus, users can control what ads they see and what data they share with advertisers. Users can earn tokens in exchange for sharing data with advertisers, or earn more tokens for completing a certain action.

Read More
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