PAPYRUS is a decentralized and scalable protocol for digital advertising.
PROS:
- Low cost of transactions: The platform is able to handle millions of adverts per second reducing the involved cost by the advertisers
- Big data scalability: The platform is able to collect and validate large volumes of data from the Ad platforms and execution of smart contract based on raw data with millions of data points
- Transparency: All the payments within the supply chain are executed based on the smart contracts and stored immutably within the blockchain with permissioned access for the users
- User control: The platform enables the users to directly control their own advertising experience leading to the redundancy of the adblock solutions hence naturally lowering the operational costs incurred by the users and boosting their revenues
- Security: The platform protects the advertisers from non-human traffic ensuring their brand safety hence eliminating any fraud
- Team: The platform involved team members have relevant skills and experience from different related fields necessary for the project execution
- Whitepaper: The whitepaper adequately developed and well organized giving the users relevant information on the importance of the project
CONS:
- The platform lacks a well developed mobile application supported by Android and IOS to enable easy interaction between advertisers and agencies
- The platform team doesn’t involve advisors
- The platform PPR tokens value at the initial token sale is not determined
SUGGESTIONS:
- The platform technical team should develop a mobile application supported by Android and IOS for easy advertisements via their smartphones
- The platform team should involve advisors to give a proper guidance to the project implementation
NOTE:
The platform easily connects advertisers, publishers, agencies and verifiers within the Papyrus blockchain network creating trust, fairness and efficiency within the digital advertising market making it viable. I would therefore invest in it.
