Loyela

Loyela – the protocol for customer loyalty – seeks to meet this need. It is the world’s first Smart Loyalty© solution that addresses the issues currently faced by both merchants and customers by leveraging technologies like blockchain and artificial intelligence. The Loyela protocol allows any merchant to easily create their loyalty program on blockchain with all its benefits and issue their own token-based rewards. Merchants and brands have full control over the rewards and redemption structure.
Loyela brings liquidity to the rewards market by introducing the bridge currency of loyalty, a digital token called L-Star. Loyela uses blockchain to seamlessly and automatically credit rewards for purchase to customers, making their user experience much better. Points are transparent, easily redeemable and do not expire. They can even be transferred. Customers are also rewarded for social activities and behaviours that denote loyalty – such as liking, recommending, giving feedback, participating in brand events etc. They receive – with their consent – much more relevant and event and location specific offers – tailored to their needs and preferences. What’s more, data sharing is transparent and customer-controlled, so customers are not worried about data abuse. In fact, they get directly rewarded for sharing their data, too.
To merchants, Loyela brings enormous cost benefits due to disintermediation and automation, while also cutting down on data security risks. It also significantly reduces their liabilities and provides them with opportunities to scale and collaborate, making their programs more effective and global in reach.
Loyela’s protocol seamlessly augments existing loyalty programs. Beyond that, many more merchants can start new programs, including brands that want to go direct to consumer but are currently unable to. Merchants also benefit from AI powered customer insights that enable personalized and targeted promotions based on profile and geolocation, as well as an easy to use conversational platform to engage their customers, handle issues and complaints etc. Loyela also uses gamification campaigns to keep shoppers engaged and interested!