Liquid Bonus Loyalty

Liquid Bonus Loyalty

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Last Update

Feb 15, 2018

The Liquid Bonus® Loyalty is a global, decentralized intermediary working to facilitate existing loyalty and discount programs, by:
•Overcoming the growing pains caused by the inability for customers to manage effectively more than 5-7 loyalty subscriptions
•Developing a smart way to get rid of excessive liability caused from expiring proprietary loyalty points by converting them into interoperable LiBO tokens
•Uniting loyalty and reward programs into a distributed, secure and unified medium
•Allowing instant transfers of proprietary bonus points to interoperable LiBO tokens, and back, for an optional loyalty providers' conversion fee;
•Enforcing strict anonymity of all loyalty providers' data
•Providing the highest level of security to protect transactions and data
•Providing a common user-friendly mobile interface for every participating loyalty program
ICO
Mar 18, 2018
Apr 30, 2018
100% completed
Raised funds - no Data
Cap 500.00 ETH
Hard cap 32 000.00 ETH
past
Pre-ICO
Feb 18, 2018
Mar 18, 2018
100% completed
Raised funds - no Data
past
  • 15000 LIBO
    =
    1 ETH
Token Details
Ticker
LIBO
Company Details
Registered Country
Russia
Additional Details
Platform
New blockchain based on EXONUM core
Categories
Platform, Cryptocurrency, Retail

About Liquid Bonus Loyalty

The Blockchain driven Liquid Bonus® Loyalty Aggregation Medium is a complementary loyalty system aimed at unlocking the loyalty market potential by "activating" dormant customers who are subscribed but don't participate.  The LiBO utility token works with a user-friendly mobile interface, is interoperable and has no legacy loyalty program holding it back.  As such, it will unite the fragmented loyalty market into a single, healthy eco-system.  

The Liquid Bonus® Loyalty system development and ICO have been initiated and are being funded by FINSTICK Innovations LLC (www.finstick.net).  FINSTICK Innovations is a startup aimed for advanced developments in the emerging fintech and blockchain industry. Incorporated in 2017, FINSTICK Innovations is backed by highly motivated professionals in cryptography, mobile payments, smart-cards, telecommunications and value-added services. With our average 20+ years of field experience and several invention patents, our team is bearing the best practices of Russian software design and development, optimization of algorithms, conceptualization and integration of complex IT systems.

According to the latest loyalty report, provided by Bond Brand Loyalty in collaboration with VISA, "Loyalty memberships are up while member engagement is at capacity." They add, "The cumulative points liability for all U.S. Programs is estimated to be valued at roughly $100 billion."  This shows a tremendous market potential which Liquid Bonus® Loyalty aims to address with its original blockchain solution answering retailers' demand for fast transactions. For further questions about Liquid Bonus® Loyalty offerings or features, please visit www.liqbo.com or search for LiBO.

FINSTICK Innovations is searching for partnerships to expand this technology internationally by initiating efforts in countries that will lead the distributed loyalty space. Please contact  marketing@finstick.net to register your interest, or call Julius Kuznetsov on +7 499 677 5883.

Features

Decentralization of the discount and loyalty market is long overdue. This was directly or indirectly stated by well-known market players, such as Deloitte, IBM and others. Moreover, the search for an optimal decentralized solution is simply inevitable for retailers who have already rested on the physiological consumers’ limit due to the abundance of offered loyalty programs.

Despite the relentless interest in this topic from the business community and the pronounced need of end users who are no longer able to cope with the growing flow of loyalty offers, no one has been able to find an optimal solution for decentralization of the global loyalty market. In our opinion, the problem lies in the lack of blockchain environment capable of providing a high level of performance, which would suit retail applications.

The goal of Liquid Bonus® Loyalty project is to develop and market a robust & effective blockchain solution making it possible to globalize the discount and loyalty programs evolution. Unlike many other initiatives, Liquid Bonus® Loyalty shall not rely on a slow-for-retail public blockchain like Ethereum. Instead, we are about to release a dedicated, highly optimized solution capable for handling of several thousands transactions per second with frictionless growth up to 10000-20000 transactions per second.

Despite we make the initial coin issuance based on ERC20 format, 37% of issued tokens are reserved for internal use by the decentralized loyalty system thus all these 370 000 000 LiBO tokens will be converted into the internal blockchain format of the Liquid Bonus® Loyalty system at pilot and commercial launch. Furtheron, the unified exchange interface will be provided so every ERC20 token owner will be able to transfer his(her) stake to the Liquid Bonus® Loyalty blockchain for using them by purpose if needed.

Technical Info

The real-time interoperability is to be the biggest achievement. There are many projects and initiatives fully based on a public blockchain and shortly loosing consensus speed (as a result – transaction speed) together with them. On the other hand, companies and consortiums introducing private blockchain solutions are slowly downgrading back to a proprietary zone while operating in their closed-loop environments.

As far as performance of the blockchain infrastructure is concerned, the Liquid Bonus® system will be implemented as a sidechain solution based on public blockchain solutions such as Ethereum. Thanks to its own infrastructure built of the Liquid Bonus® Core Nodes and Loyalty Nodes, the Loyalty Aggregation Environment will provide all the high-speed operations necessary for retail to issue, exchange and accept of loyality tokens, while ensuring reliability and tamper resistance at the level of public  blockchain infrastructure, which is provided by the built-in anchoring procedures.

On the other hand, the sidechain solution shall allow converting LiqBo® tokens into a public blockchain format and use them on exchanges, as well as for other purposes.

As far as companies and well-established partnerships are always avoiding to loose their most valuable assets composed of data on individuals and their spending habits, the Liquid Bonus® System shall not make them available to public in processing-ready form. Indeed, anyone can follow transactions on a blockchain-based system but it does not mean that anyone can follow personality and essence of transaction.

It is important that every Liquid Bonus® Loyalty Node serves not only as a mean of exchanging proprietary points and miles to interoperable LiqBo® tokens and back, but also as a firewall preventing any direct interaction between internal and external loyalty environments. At the same time, by exchanging proprietary points or miles into LiqBo® tokens, the owner of the Loyalty Node will be able to track all further actions of the involved LiqBo® recipients and, for example, make justified decisions about the need for closer interaction (or cooperation) with those stores and/or retail networks, to which buyers have brought their converted LiqBo® tokens.

Thus, by gaining cheaper and easier interoperability between loyalty programs, the Liquid Bonus® Loyalty Aggregation Medium shall bring additional business value to every participant.

Liquid Bonus Loyalty Roadmap

  • Q2/2017 Liquid Bonus Loyalty project started

  • Conceptualization - in early 2017 we came to a conclusion that it is possible to create a high-performance blockchain solution that can be accepted by retail
  • 2004

  • Trafficland Limited incorporated, focusing on remote smartcard management, server VAS platforms and services for MNOs and mobile banking applications.
  • Q3/2017

  • In September 2017 whitepaper was released, development team created & integration started
  • 2007

  • CNEWS Awards for mobile banking application, patent for an invention “Media broadcasting system for mobile networks” received.
  • Read More
  • Q4/2017 PoC passed successfully

  • In November 2017 we have successfully passed lab testing with our prototype system
  • 2012

  • Developed and launched commercially a high-load queuing OTA system, implementing remote mission critical smartcard applications for hundred millions of mobile subscribers.
  • Q4/2017 ICO decision has been made

  • In late November - early December 2017 it turned to be clear that self-funding shall not let us release before 2020. ICO was recognized as the best way to attract additional resources.
  • 2017

  • Liquid Bonus® – successful Proof of Concept solution have been setup and lab-tested, FINSTICK Innovations focusing on blockchain and fintech applications incorporated.
  • Q1/2018 ICO preparation & launch, client application development started

  • Late 2017 & January 2018 have been spent for preparing and conducting of pre-ICO
    Client application design and development started
  • 2018

  • Liquid Bonus® ICO to fuel further development of Liquid Bonus® Medium, its limited commercial operation and initial LiqBo® Token circulation.
  • Q2/2018 ICO to be completed, first pilot to be launched

  • ICO shall be completed late April
    Beta version of client application shall be released late April - early May. Early pilot with participation of partnering retailers is scheduled on May-June 2018
  • 2019

  • Migration of to the full commercial operation of the Liquid Bonus® Medium and global LiqBo® Token circulation.
  • Q4/2018

  • Early pilot results shall be used to fine-tune the Liquid Bonus Loyalty ecosystem & to prepare a full-featured version which is scheduled to be launched in November-December 2018
  • 2019 - the year of full-featured launch

  • During 2019 we intend to make it perfect & attract enough loyalty partners for a full-featured commercial launch.

Liquid Bonus Loyalty Team

Verified 60%

Attention. There is a risk that unverified members are not actually members of the team

Julius B. Kuznetsov
Founder & CEO FINSTICK Innovations
verified
Alexander Marinenko
Co-Founder & CTO FINSTICK Innovations
verified
Irina Smelova
CFO FINSTICK Innovations
unverified
Evgeny Ogorodnikov
Data Strategy Director, Head of Blockchain and CRM...
verified
René Barchi
Director, Business Development FINSTICK Innovation...
unverified

Advisors

Verified 100%

Sergei Loukine
ADVISOR
verified
Djellali Mokhtari
ADVISOR
verified
Jane Strachey
ADVISOR
verified
Alexey Smelov
ADVISOR
verified
Nicolas Lavabre
ADVISOR
verified

Liquid Bonus Loyalty Interviews

Julius B. Kuznetsov
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
All raised funds will go to the development of the best in class blockchain-based, decentralized, intermediary ecosystem for loyalty, aimed at serving retail customers all over the world. The Liquid Bonus Loyalty system will be operated based on consensus of participating brands and retailers forming a unique, global, loyalty infrastructure based on distributed ledger.
Alexander Marinenko
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
Liquid Bonus is the best loyalty medium forever.
Evgeny Ogorodnikov
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
I consider this project as a challenge and essential milestone for blockchain. Having lack of retail applications, blockchain evolution is doomed to slow development or even stagnation due to limited number of users and use-cases. I am sure that our innovative approach to decentralization of loyalty and discount business will bring the market to its new high level as it has happened with the mobile business after the introduction of automatic roaming between separated mobile networks. This decentralization case have already shown its consistency by expanding subscribers' capabilities and bringing extra billions of dollars in revenues. We are here to to repeat this success!
Sergei Loukine
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
BusDev, technology could dramatically improve loyalty programs
Djellali Mokhtari
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
Innovations have never been more in focus of retail than ever. Loyalty technology is no exception.

Due to the fact that loyalty transactions are inherently very similar to payment transactions, I believe that it is time to migrate loyalty transactions to the advanced technologies using modern types of crypto and blockchain. I am sure that my comprehensive experience in payment transactions will be valuable for the Liquid Bonus Loyalty team implementing one of the most innovative loyalty solutions ever.
Jane Strachey
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
My role is to advise and support on marketing communications activities, with particular focus on content marketing.
Alexey Smelov
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
A service limited geographically and/or to a provider have no future, even though it is about loyalty. Roughly 25 years ago, mobile network operators found a way out of incompatible network services and launched the era of automatic roaming, bringing unbeatable business revenues and satisfaction to modern users who tend to travel and enjoy dynamic lifestyle.
I fully agree with the Liquid Bonus approach, which will certainly repeat the success of mobile roaming service. Therefore, I gladly agreed to help the project team in achieving their brilliant target.
Nicolas Lavabre
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
Loyalty transactions are no less important than payments for any successful retail business. I believe that security is important to all so I have decided to take part in this project in order to insure that Liquid Bonus Loyalty application will not be a subject for fraud or malicious attack.

Liquid Bonus Loyalty Last News

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