Good Game [ICO CANCELED]

Direct Discovery Campaigns:

The Games advertising market is estimated at more than 60 billion USD per year. Unfortunately, these colossal budgets are spent with a handful of giant platforms that share none of it with the users clicking on the ads! The Good Game Marketplace will open up the ability for developers to pay players directly for discovering and then progressively engaging with their games.

The market will further enable developers to pay influencers such as YouTubers, streamers and power players - a share of revenues generated by players brought by them to the game. It is a great opportunity to help these influencers gain adequate rewards for the value they bring to the industry.

Peer to Peer Actions Trading:

Players and other interested parties can pay other players for services inside games. Example use-cases are leaders forming a new clan (a team) in a game and offering players (above a certain level) payment for joining and spending time in their clan; or creating rewarded

challenges for existing clan-members to incentivize and engage them onwards. Another example can be aspiring players paying mentors for spectating their match and guiding them through it.

Think how engaging and viral it can be. Say you are a person that cares for 10$ and you’ve just been paid 10$ to join a clan for a week. Would you ever join another clan that doesn’t pay you? No, of course not. And you will go around to all of your friends, to tell them how you’ve just made money playing games!

In a survey administered to more than 1,000 ClanPlay users from various countries, it became clear that there is indeed a demand for compensation for joining a clan, and on the other hand, desire for monetary tools to assist clan Recruitment. More than 3 quarters of players said they would consider joining a clan that pays them, and nearly half of clan leaders who spend money in the game, said they would consider paying a strong player to join their cause!

Cross-game Tournaments:

GG holders are given the power to setup action-based tournaments where the prize pool is split between participants. This exciting opportunity opens a whole new world of cross game competitions based on any in-game activity - any action that can be tracked, can be made into a tournament goal. With an automatic identification of winners and allocation of prizes and where tournaments can run across games and even, across platforms.

Think of the exciting opportunities unlocked in creating game triathlons where multi-talent teams would compete in a match that could span across Hearthstone, Fortnite and CS:GO for example.

Discovery for Indie Developers:

Indie developers that operate mostly underfunded are unable to cover the high costs of constantly acquiring players for their games; they rely on organic discovery and platform featuring in either the Apple Appstore or on Google Play. With close to 60,000 applications released every week to the mobile stores, getting a weekly spotlight among approximately 500 featured apps (across all categories and collections) is an elusive goal. Most developers cannot get the attention of the app stores teams and will never get their games featured.

ClanPlay aspires, along with fulfilling its financial goals, to contribute to the further development of the games industry by allocating a small portion of the tokens created towards promoting indie games, providing them with a valid and very relevant, source of discovery.