Efir.io is the first and only Blockchain based international p2p marketplace that connects players of bloggers native advertising market with IT startups.
We are implementing systemically significant projects in order to break the market barriers and increase the token value. There are no free and open bloggers search engines and marketplaces. We are solving this problem by making intellectual search engine and free marketplace for native advertising market players and external startups. We use QZ token in smart-contract deal between bloggers, advertisers and external startups.
Bloggers are not professional advertisement makers. To increase bloggers advertising quality and to fix the lack of bloggers in some thematic niches we’ve started a service called decentralized production. We use QZ token for bloggers’ crowdfunding.
There also is lack of advertising agencies. We launched professional agency tools half a year ago to help agencies enter the market. Now we are developing tools to completely automate agency business process. It’s a paid service. QZ token is used as payment for it.
Inability to measure PR quality is another problem. Does anybody know how to measure PR? We do and we do it with our project Intellectual measurement of bloggers’ PR quality. It’s a paid service. QZ token is used as payment for using this service.
Native advertising market is opaque. We increase the market transparency with our analytical service. It’s a paid service. QZ token is used as payment for the service. Moreover, we own a lot of unique data and allow external startups to use it by API. To sell services on efir.io platform external startups should use our token.
Increase in bloggers advertising quality by means of training and decentralized producing on the basis of expert communities
Cheaper international transactions thanks to use of QZ tokens between bloggers and advertisers
Decrease in communiction cost by means of automatization of selection and effect monitoring (including use of external services) and making of transparent funnels between advertising and real actions
Ability to buy and sell advertising with payment for the action (PR or Marketing), not just for the fact of advertising
QZ token will be issued for private (safe) deals between bloggers and advertisers. These deals will be fxed in a smart-contract. Achievement of key results, such as advertising deployment, audience coverage, traffc, links etc. is the main condition of the deal. The deal will be under Efr.io services or external commercial services control.
Prquality.efir.io - PR Assessment (Research)
Efir.io – Main platform
Production.efir.io - Decentralized production (Beta)
Agencies.efir.io - Agency services (Beta)
Attention. There is a risk that unverified members are not actually members of the team
$1 746 650
This is a platform that easily connects the players of the bloggers native advertising market
The platform increases the need of bloggers in the native advertising market hence improving the business advertisements and promoting external start-ups. This makes the platform viable hence I would invest in it.
Differentiation: Compared to other blockchain-based advertising platforms, efir.io is specifically targeted towards bloggers. The platform offers a free blogger search engine and marketplace. Furthermore, the platform also focuses on peer-to-peer advertising. It is stated in the whitepaper that Famebit (a social media influencer marketplace owned by Google) is not a competitor to efir.io since Famebit is not actively being developed. This is a fairly weak justification as to why the platform is not a competitor. An comparison of features between the two platforms is not sufficiently described.
Market Penetration Potential: The potential to capitalize on blogger-focused advertising is considerable due to the relatively new development of the space, although a good strategy will be necessary as the platform faces potential competition from established companies such as Famebit.
Solution Advantage: Compared to other advertising platforms, efir.io has existing tools and services and is focused on using bloggers for advertising. Additionally, the platform will have other tools and services which will allow users to automate business processes and analyze data (PR quality, API access, blogger development programs).
Long-Term Vision: The platform aims to provide bloggers (and advertisers) the means to utilize a new advertising channel. As a result, the organization has potential to gain hold over the particular market segment. Based on the roadmap, there are clear plans to expand the platform and legitimize bloggers as a viable marketing strategy.
Can we comfortably say that this is technology empowering the strength of influencers? Absolutely.
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