Efir

Efir

Created using Figma
Created using Figma
EFIR:This is a platform that easily connects the players of the bloggers native advertising market.The platform increases the need of bloggers in the native advertising market hence improving the business advertisements and promoting external start-ups. This makes the platform viable hence I would invest in it.
ICO
May 14, 2018
Sep 30, 2018
100% completed
$108 300
hard cap
cap
8% cap completed
Cap 15 000 ETH
Hard cap 15 000 ETH
past
  • 1 QZ
    =
    0.01 USD
Token Details
Accepted Currencies
ETH
Company Details
Registered Country
Russia
Additional Details
MVP/Prototype
Yes
Platform
Ethereum
KYC
Yes
Categories
Entertainment, Internet

About Efir

Efir.io is the first and only Blockchain based international p2p marketplace that connects players of bloggers native advertising market with IT startups.

We are implementing systemically significant projects in order to break the market barriers and increase the token value. There are no free and open bloggers search engines and marketplaces. We are solving this problem by making intellectual search engine and free marketplace for native advertising market players and external startups. We use QZ token in smart-contract deal between bloggers, advertisers and external startups.

Bloggers are not professional advertisement makers. To increase bloggers advertising quality and to fix the lack of bloggers in some thematic niches we’ve started a service called decentralized production. We use QZ token for bloggers’ crowdfunding.

There also is lack of advertising agencies. We launched professional agency tools half a year ago to help agencies enter the market. Now we are developing tools to completely automate agency business process. It’s a paid service. QZ token is used as payment for it.

Inability to measure PR quality is another problem. Does anybody know how to measure PR? We do and we do it with our project Intellectual measurement of bloggers’ PR quality. It’s a paid service. QZ token is used as payment for using this service.

Native advertising market is opaque. We increase the market transparency with our analytical service. It’s a paid service. QZ token is used as payment for the service. Moreover, we own a lot of unique data and allow external startups to use it by API. To sell services on efir.io platform external startups should use our token.

Features

Increase in bloggers advertising quality by means of training and decentralized producing on the basis of expert communities

Cheaper international transactions thanks to use of QZ tokens between bloggers and advertisers

Decrease in communiction cost by means of automatization of selection and effect monitoring (including use of external services) and making of transparent funnels between advertising and real actions

Ability to buy and sell advertising with payment for the action (PR or Marketing), not just for the fact of advertising

Technical Info

QZ token will be issued for private (safe) deals between bloggers and advertisers. These deals will be fxed in a smart-contract. Achievement of key results, such as advertising deployment, audience coverage, traffc, links etc. is the main condition of the deal. The deal will be under Efr.io services or external commercial services control.
 

Efir Roadmap

  • Analytics.efir.io (Alfa

  • - Prototype of technology in Russian — April, 2018
    - Scaling to other (non hieroglyphical languages) languages: September 2018
    - Scaling to other (hieroglyphical languages) languages: February 2019
    - Basic functionality: December 2018
    - First preorders for statistics: May 2018
  • Prquality.efir.io - PR Assessment (Research)

  • - Prototype for recognition of emotional influence of voice: October 2018
    - Prototype for recognition of Emotional influence of music: December 2018
    - Prototype for recognition of Emotional influence of picture: February 2018
    - Basic Oracle for technology: March 2019
  • Efir.io – Main platform

  • - Adding YouTube 170 000 bloggers with public data: March 2018
    - Scaling to other Social Networks. First Chinese social net: December 2018
    - Gutenberg first search algorithm: April 2018
    - Next generation search algorithm: August 2018
    - Smart contract condition fixation: July 2018
    - First oracles: 80% complete - July 2018.
    - Integration of exchange services: September 2018
    - Functionality for advertisers: May 2017
    - Open Api Beta: August 2018
    - Open Api Release: November 2018
  • Production.efir.io - Decentralized production (Beta)

  • - Bloggers and Media-Specialists registration: beta testing in Russia at production.efir.io
    - Bloggers assessment: September 2018
    - Functionality for producers: September 2018
    - Opening of a crowd investing campaign: December 2018
    - Assessment of the results of bloggers' development: December 2018
    - Internal communication on the platform between bloggers and media specialists: December 2018
  • Read More
  • Agencies.efir.io - Agency services (Beta)

  • - Agency integration: released
    - Generation of automatic offers: released
    - Smart briefing: December 2018
    - Automatic reports: December 2018
    - Professional search tools: February 2019
    - Automatic requests to bloggers: February 2019

Activity

Activity:
406
VERY HIGH
Posts:
2 340
VERY HIGH
Views:
16 155
VERY HIGH
Activity:
406
VERY HIGH
Merit:
0
VERY LOW
Posts:
38
VERY LOW
Views:
1 015
LOW
Users:
16
LOW
Posts:
347
HIGH
Followers:
10 938
VERY HIGH
Likes:
10 440
VERY HIGH
Rating:
4.90
VERY HIGH
Followers:
9 468
HIGH
Tweets:
126
MEDIUM
30 Days Growth:
-553
Members:
3 956
MEDIUM
30 Days Growth:
-213
Alexa

Rank:
412 410
MEDIUM
Delta:
202 711

Team

Verified 0%

Attention. There is a risk that unverified members are not actually members of the team

Marketing&Product Development
unverified
Elizabeth Kornaukhov...
Manager of the CIS bloggers
unverified
System Administrator
unverified
Regional Consultant (APAC)
unverified
Michael Belyakov
English speaking segment supervisor
unverified
Spanish speaking segment manager
unverified
Agencies.efir.io PM
unverified
Production.efir.io PM
unverified
Sergey Potekhin
Blockchain Developer
unverified
Regional Consultant (Asia)
unverified
Front-end developer
unverified

Advisors

Verified 0%

Attention. There is a risk that unverified members are not actually members of the team

Last News

4.34
positive
5.0 11
ICO Profile Vision Activity Potential Product Team

Efir Reviews

Samson Owiti
Cryptotrader, Crypto investor, Blockchain business expert

EFIR

This is a platform that easily connects the players of the bloggers native advertising market

PROS:

  • The platform enables the advertisers to easily interact with the bloggers as they are able to select the bloggers with  intellectual search and free marketplace for native advertising and external startups
  • The platform increases the quality  and makes the bloggers easily available through the decentralized production
  • The platform enables the bloggers to publish their rates, contact details and statistics enabling advertising agencies to work with bloggers
  • The platform helps to measure  the PR quality through its intellectual measurement of the blogger’s PR quality promoting the bloggers use in different businesses and urgencies
  • The platform increases the market transparency  through the provision of the analytical services as the bloggers are not under control  enabling them to relay all information accurately
  • The platform’s whitepaper is fully detailed  highlighting the need   of the bloggers  by the business agencies, advertisers  and other investors
  • The platform has a qualified team with adequate experience, understanding and skills  in the advertising technology and financial services  to enable easy implementation of the project

CONS:

  • The amount of funds generated by the QZ token at the pre-ICO stage is not highlighted
  • The platform lacks a mobile application supported by Android to enables the users access the bloggers services via  their smartphones
  • The QZ token is highly influenced by the high rates of taxation imposed by different states

SUGGESTIONS:

  • The platform technical team should develop a mobile application supported by Android for the users to access the bloggers services via smartphones from any location
  • The QZ token should be made more compatible with other cryptocurrencies and fiat to enable easy payments

NOTE:

The platform increases the need of bloggers in the native advertising market hence improving the business advertisements and promoting external start-ups. This makes the platform viable hence I would invest in it.

Read More
cryptorated.com
review

Differentiation: Compared to other blockchain-based advertising platforms, efir.io is specifically targeted towards bloggers. The platform offers a free blogger search engine and marketplace. Furthermore, the platform also focuses on peer-to-peer advertising. It is stated in the whitepaper that Famebit (a social media influencer marketplace owned by Google) is not a competitor to efir.io since Famebit is not actively being developed. This is a fairly weak justification as to why the platform is not a competitor. An comparison of features between the two platforms is not sufficiently described.

Market Penetration Potential: The potential to capitalize on blogger-focused advertising is considerable due to the relatively new development of the space, although a good strategy will be necessary as the platform faces potential competition from established companies such as Famebit.

Solution Advantage: Compared to other advertising platforms, efir.io has existing tools and services and is focused on using bloggers for advertising. Additionally, the platform will have other tools and services which will allow users to automate business processes and analyze data (PR quality, API access, blogger development programs).

Long-Term Vision: The platform aims to provide bloggers (and advertisers) the means to utilize a new advertising channel. As a result, the organization has potential to gain hold over the particular market segment. Based on the roadmap, there are clear plans to expand the platform and legitimize bloggers as a viable marketing strategy.

Read More
bitcoinexchangeguide.com
reviews

Can we comfortably say that this is technology empowering the strength of influencers? Absolutely.

Read More
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